What do you want people to think of when they hear your name? Your personal brand is one of the ultimate currencies in the 21st century. Without a strong, polished, value driven personal brand you will have zero equity in this current digital market place. In this presentation I take you through how to achieve career resilience with a good personal brand

1. Building your personal brand for career resilience
WITH HENRICA MAKULU
∙ CASSAVA SMARTECH DATA ANALYST ∙
∙ FOUNDER OF HM DIGITAL ∙

2. 1. What is it?
2. Why do I even need it?
3. How do I build it?
a look at some examples
4. Call to action!
AGENDA : Personal branding

3. Personal branding…What is it?
the conscious and intentional effort to create and influence public
perception of an individual by positioning them as an authority in
their industry, elevating their credibility, and differentiating
themselves from the competition, to ultimately advance their career,
increase their circle of influence, and have a larger impact
Personal branding
Dictionary
Definition
When people think of you what comes to their mind?
Personal branding
in simple
terms
please!

4. e.g faith, integrity, excellence
Values
e.g interacting with people
Passions
e.g public speaking, data analytics
Talents/Skills
BRAND
YOU
your image
your vision & mission

5. Some key questions…
Of the values I hold, which is the most
important to me?
What is my biggest passion?
What are my talents/skills?
E.g “I’m a digital marketer” vs
“I develop powerful digital marketing strategies
that help businesses find new customers”

6. What do you want to be known for / as?
…Who are you? Who do people think you are?
Go to www.menti.com and use the code 56 54 49 1

7. What comes up when your name is Googled?
Does it align with what you want to be
known for?
Is that shady (& blurry) high school
party picture what comes up? The one with
a drink in your hand?
Your online presence matters. Start by
removing that picture you don’t like and if
you want to be more advanced, look up
search engine optimisation

8. A personal brand example: Michelina Chindiya

9. Challenge: is there an emoji that denotes you?

10. So how did I start building my personal brand?
a photographer friend called me out

11. So how did I start building my personal brand?
a career coach asked me what was stopping me
• What do you want to be known for?
• What are you currently know for?
• How do you bridge that gap?
• Name a few things you can do even if they are small
• Just start!

12. So how did I start building my personal brand?
for me LinkedIn is my superpower
profile polish
post
articles

13. You cannot score
a goal when you
are sitting on the
bench. To do so,
you have to dress
up and enter the
game.
~ Israelmore
Ayivor…
Call to action!

14. create a list of actions that you believe
will help you become the you you want
to be in future

15. start small. be consistent

16. determine what sets you apart

17. have impact, leave an impression

18. stay relevant

19. be intentional
shape people’s perception of you but do it
while being authentic to who you are

20. start living and acting like the you you
want to be

21. THANKYOU!
EMAIL: HENRICAMAKULU@GMAIL.COM
HENRICA MAKULU