Boost the traffic to your site - SEO the Beatles way

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SEO The Beatles Way
We all know there are two kinds of people right?
Those who love the Beatles and those who are
lying.
But The Beatles is much more than great music,
culture and old history. The Beatles is also SEO.
Let me take you down memory lane and show you
how The Beatles can help your search engine
optimization.
So here it is – SEO The Beatles way.

T – Stands for Trust (1/2)
Trust is one of the most important elements in the
Google Ranking Algorithm. So you will have to build
trust to your site.
The domain age is an important factor which is
difficult to do anything about. But you can do a lot of
other things.
Registration information – in general there is more
trust to a public registration than a private
registration. So So a .Gov or .Org name will have
more trust than a .Biz or .Com.
Physical address. Write your physical address on your
site – this will also help your trust by your viewers.

T – Stands for Trust ... (2/2)
Privacy policy. If you have any web form where you
are collecting data you should have a well written
privacy policy and use some secure data transfer (like
SSL Certificate) and tell your viewers that you are
using it. If you see my web form at
www.SeoCustomer.com – you will see that it says
“We respect your email privacy” and you can read
more.
FAQ page. A FAQ page will also help you increase the
trust of your site.
Who links to you and who do you link to? If a
spammy site links to you, you will lose some trust.
But it’s also true the other way around. If you link to
a spammy site – the search engines will mark your
site as less important in the search rankings.

H – Stands for HTML
You will have to optimize your site thinking of your
HTML. This is an on page optimization. So be sure
you have the right title for your page. Remember to
use your keyword in the title.
Make a description for your page – again your
keyword is important. You will find your description
here.
<head> <meta name=”description” content=”This is
an example of a meta description. This will often
show up in search results.”> </head>
Meta descriptions can be very lengthy – but the
search engines generally doesn’t show more than
160 characters. So keep it between 150 and 160
characters.
It’s no more a ranking factor but it will show up on
the result page. So you will have to make the
browser so curious so the person will have to click on
your link.

E – Stands for Elements on your
homepage
You will have to be careful about the elements on
your page. Especially if you are thinking of doing a
redesign of your home page.
You might consider how you can make a redesign of
your homepage so you can generate more leads than
you do now. There are a lot of critical elements you
need to incorporate into your homepage.
You need to tell your customers about their benefits
from buying your product. But most of the people on
the internet will only spend up to 10 second on a
homepage before going to another page. So you will
have to be very clear about your design.
You might say that this is not a ranking factor – but it
is. A very simple example is the bounce rate. The
bounce rate is a ranking factor – and with the
elements on your site you can lower your bounce
rate. If you put a search bar on your homepage – a
lot of people will search – and will see another page
then the landing page and that will automatically
lower your bounce rate. Amazing right?

B – Stands for Backlinks
Getting somebody to link to your site is the single
most important ranking factor for search engines
like Google or Bing. It’s all about getting some link
juice to your site – to show the search engines that
your site is a great site.
There have been a lot of talk about the differences
and benefits of dofollow links and nofollow links for
search engine optimization.
Of course it’s good with dofollow because you will
get the link juice from one site to the other site.
But what about nofollow links. The nofollow links
were created by Google. The idea was that Google
would not follow the link to crawl its content. So all
this means that you will not get any link juice if a
website makes a nofollow link to your site right? But
you will still get attention and some traffic from the
link. And to make your backlinks look natural you got
to have both kinds of backlinks.
Building backlinks can be a very time consuming
process. You will have to search for relevant tropic,
contact the sit site owner, maybe do some guest
blogging, article marketing or do some commenting
on blogs.

E – Stands for Error check
This might be one of the most overlooks SEO
techniques.
You can submit your site, sitemap and RSS feed to
the Google Webmaster Tools. After you have
submitted it – Google will find any errors or other
issues your site might have. And you will have to
correct the mistakes.
Well that was it. It’s really that simple.

A – Stands for Architecture
The architecture of your site is important too. Is it
possible for the search engines to crawl your site? If
it’s not possible to crawl – the rest of all your SEO
doesn’t really matter.
How fast is your site? If it’s too slow your visitors will
leave your site before it is finished loading.
And remember to check your URL structure. Check
both the structure and the names. Do you have some
logical categories? And remember to use your
keywords in the URL names.
Start in the buttom of the SEO pyramid and work
your way up.

T – Stands for Time
In the old marketing days people were saying that
the customer was king. Now people are saying
content is king. Maybe they are both right. But with
the SEO I will say time is king.
SEO is not working today or tomorrow. It’s a slow
process. You might get some results in 3 or 4 weeks
or maybe 2 or 3 months from now. So it’s important
that you give it time to work.
It’s just like building a brand. It takes time.
How can people trust your product if they don’t
know your name. How can the search engines trust
and like your site if they don’t know it. If you are
working with backlinks you will know that it takes
time too.
It’s an ongoing process.

L – Stands for Links
So you will say – hey Henrik you have told us about
backlinks already – why do you keep on talking
about links?
Well it’s because links are so important.
And remember to work with your internal links too.
Build some links with your keywords in the anchor
text. This is an on page optimization – so this will be
easier than the off page optimization.

E- Stands for Education
SEO is constantly changing. Every year Google
changes its search algorithm up to 500-600 times.
So it’s important to keep up to date with SEO.
Read the news, blogs, magazines.
And remember to stay in touch with
www.SeoCustomer.com.

S – Stands for Social (1/2)
Social media is becoming more and more important
these days.
Ranking is the search engines way to compare your
websites to your competitor’s website for a specific
keyword right? But living in the age of the social and
personalize web. Google and other search engines
will know you more and more. And it will give you a
very personalize and local result for you.
If you are searching for coffee – Google already
knows you have a good friend who you talk with on
the internet 4 times a week and his best friend has a
coffee shop half a mile from you. So of course Google
will show you that shop at the top of the ranking.
So if you think of the SEO as a stand-alone industry –
you have to redefine your thinking.
The baby Social Media is here to stay – or at least for
a very long time.

S – Stands for Social … (2/2)
Here are my top 10 social media tips:
• Go for platforms with the most users – like
Facebook, Twitter, LinkedIn, Google+
• Look into your competitors’ activities
• Identify your objectives
• Create content
• Allow social sharing
• Refrain from making it all about YOU
• Participate actively
• Use headlines – create eye/catching and
interesting titles
• Publish events
• Create a network

Conclusion
So didn’t I tell you? The Beatles is much more than
just great music and culture. And by the way I hope
you did hear some Beatles music while you were
reading this article.
So a big thank you to Paul McCartney, John Lennon,
George Harrison and Ringo Starr.
“You say goodbye and I say hello….”
Have a great day out there.
Best regards,
Henrik

Boost the traffic to your site - SEO the Beatles way

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Boost the traffic to your site - SEO the Beatles way