Tips and tricks to how you can improve your top and bottom line significantly

1. CAN IMPROVE YOUR TOP AND BOTTOM
LINE SIGNIFICANTLY
HOW CUSTOMER FOCUS

2. back to basics
make your customers to the core of your business - not your
CRM, not your ERP, not your email system , not your webshop

3. one intelligent customer system
Collect all your knowledge about customers in one system
One
intelligent
customer
system
CRM
Webshop
ERP
Account
system
Online

4. How to get it started
You will have to know your customers URL
• When you submit an offer, make sure that the offer is on your
website so that when the customer clicks in the email to see
the offer , you know the URL
• When you send out newsletters , then you have a personal
code. When the customer clicks on it , you know his URL.
• Soon you have a URL field in your database of most of your
customers

5. holistic marketing
the new black

6. How to use your new knowledge
Web design

7. Web design
You know the person looking at your site, so make a personal website…
– Show the customer complementary products
– you know the person's interests from the web pages he has seen last
time – show him something interesting on the front page
– If a person has seen on a special product maybe 3 times in the course
of a week , he is very interested in that product. How about giving him
or her a deal -10 % only today.
– a general website is old school !

8. How to use your new knowledge
Email newsletter

9. Email newsletter
Marketing email automatic
• Intelligence driven automations
• Utilize interactions and behaviors from your web sites and apps
• Personalization
• Campaigns on autopilot
• Dynamically show different content in your messages depending on
your contact's data, interactions, social data, and interests.

10. Congratulation
I have seen examples showing up to 73 %
improvement in the bottom line
I would be happy with 50 %, 25 % or
even 10 %