Enviar búsqueda
Cargar
Fundamentos de Pauta digital
•
0 recomendaciones
•
10 vistas
H
HenryCerrato4
Seguir
Este documento recopila información sobre los fundamentos de como subir pauta digital
Leer menos
Leer más
Redes sociales
Denunciar
Compartir
Denunciar
Compartir
1 de 135
Descargar ahora
Descargar para leer sin conexión
Recomendados
Estratégias de mídias sociais para o varejo
Estratégias de mídias sociais para o varejo
Mariela Castro
Manual para credenciamento nas Leis de Incentivo de SP (ICMS)
Manual para credenciamento nas Leis de Incentivo de SP (ICMS)
Andrés Enrique Balé
JWT 100 Things To Watch in 2014
JWT 100 Things To Watch in 2014
Thanachart Worrasing
10 Most Innovative HCM Companies Revolutionizing Workforce May 2021.
10 Most Innovative HCM Companies Revolutionizing Workforce May 2021.
Insights success media and technology pvt ltd
Digital Marketing for Nonprofits
Digital Marketing for Nonprofits
PATH
A danca inserida no contexto educacional e sua cont na ed infatil 2010 17.09
A danca inserida no contexto educacional e sua cont na ed infatil 2010 17.09
Naiana Santos da Silva
Folleto Wificase
Folleto Wificase
TecnaxWificase
Diccionario de Sociología
Diccionario de Sociología
Melissa Frois Orueta
Recomendados
Estratégias de mídias sociais para o varejo
Estratégias de mídias sociais para o varejo
Mariela Castro
Manual para credenciamento nas Leis de Incentivo de SP (ICMS)
Manual para credenciamento nas Leis de Incentivo de SP (ICMS)
Andrés Enrique Balé
JWT 100 Things To Watch in 2014
JWT 100 Things To Watch in 2014
Thanachart Worrasing
10 Most Innovative HCM Companies Revolutionizing Workforce May 2021.
10 Most Innovative HCM Companies Revolutionizing Workforce May 2021.
Insights success media and technology pvt ltd
Digital Marketing for Nonprofits
Digital Marketing for Nonprofits
PATH
A danca inserida no contexto educacional e sua cont na ed infatil 2010 17.09
A danca inserida no contexto educacional e sua cont na ed infatil 2010 17.09
Naiana Santos da Silva
Folleto Wificase
Folleto Wificase
TecnaxWificase
Diccionario de Sociología
Diccionario de Sociología
Melissa Frois Orueta
Curso basicoekg
Curso basicoekg
"Health and Peace"
Curso Ekg
Curso Ekg
Anma GaCh
ebook1_An_Introduction_to_3D_Scanning.indd.pdf
ebook1_An_Introduction_to_3D_Scanning.indd.pdf
sasmitabeherasasmita
Edital 01/2015 - Eleição Conselho Tutelar
Edital 01/2015 - Eleição Conselho Tutelar
136222
Atencion temprana
Atencion temprana
Marta Montoro
Capítulo 3. Equipos y Procesos necesarios para la Esterilización Hospitalaria
Capítulo 3. Equipos y Procesos necesarios para la Esterilización Hospitalaria
Rigoberto José Meléndez Cuauro
Sj user manual
Sj user manual
Blanca De la Torre Galicia
ATUALIZAÇÃO DO CÓDIGO COMERCIAL BRASILEIRO
ATUALIZAÇÃO DO CÓDIGO COMERCIAL BRASILEIRO
MARCO AURÉLIO BICALHO DE ABREU CHAGAS
Promotivni letak projekta "Sigurnost djece na internetu"
Promotivni letak projekta "Sigurnost djece na internetu"
Lidija Kralj
02 tipologia textual
02 tipologia textual
Alaine Soares
Mec Planejamento Estratégico
Mec Planejamento Estratégico
Gestão Pública: Pensando Diferente
8/12 MediaKey /// "Tunnel Studios un laboratorio di idee"
8/12 MediaKey /// "Tunnel Studios un laboratorio di idee"
Tunnel Studios
Informatica para mayores
Informatica para mayores
Nerea Zubizarreta
Alesandru duţu romania in istoria secolului xx
Alesandru duţu romania in istoria secolului xx
Lucian Ivascu
Mídias sociais como estratégia de negócios (educação)
Mídias sociais como estratégia de negócios (educação)
Mariela Castro
Cartilla curso de economía solidaria básico
Cartilla curso de economía solidaria básico
Harold Robles
Configuracion bios
Configuracion bios
luismarchan26
Configuracion de la BIOS
Configuracion de la BIOS
degarden
Rima yousif nov.2012
Rima yousif nov.2012
Rima Yousif
LECTURA DEL BLOQUE 4 DE TICS Y EDUCACIÓN SEXUAL
LECTURA DEL BLOQUE 4 DE TICS Y EDUCACIÓN SEXUAL
JaneReyesHernndez
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
Delhi Call girls
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
eliklein8
Más contenido relacionado
Similar a Fundamentos de Pauta digital
Curso basicoekg
Curso basicoekg
"Health and Peace"
Curso Ekg
Curso Ekg
Anma GaCh
ebook1_An_Introduction_to_3D_Scanning.indd.pdf
ebook1_An_Introduction_to_3D_Scanning.indd.pdf
sasmitabeherasasmita
Edital 01/2015 - Eleição Conselho Tutelar
Edital 01/2015 - Eleição Conselho Tutelar
136222
Atencion temprana
Atencion temprana
Marta Montoro
Capítulo 3. Equipos y Procesos necesarios para la Esterilización Hospitalaria
Capítulo 3. Equipos y Procesos necesarios para la Esterilización Hospitalaria
Rigoberto José Meléndez Cuauro
Sj user manual
Sj user manual
Blanca De la Torre Galicia
ATUALIZAÇÃO DO CÓDIGO COMERCIAL BRASILEIRO
ATUALIZAÇÃO DO CÓDIGO COMERCIAL BRASILEIRO
MARCO AURÉLIO BICALHO DE ABREU CHAGAS
Promotivni letak projekta "Sigurnost djece na internetu"
Promotivni letak projekta "Sigurnost djece na internetu"
Lidija Kralj
02 tipologia textual
02 tipologia textual
Alaine Soares
Mec Planejamento Estratégico
Mec Planejamento Estratégico
Gestão Pública: Pensando Diferente
8/12 MediaKey /// "Tunnel Studios un laboratorio di idee"
8/12 MediaKey /// "Tunnel Studios un laboratorio di idee"
Tunnel Studios
Informatica para mayores
Informatica para mayores
Nerea Zubizarreta
Alesandru duţu romania in istoria secolului xx
Alesandru duţu romania in istoria secolului xx
Lucian Ivascu
Mídias sociais como estratégia de negócios (educação)
Mídias sociais como estratégia de negócios (educação)
Mariela Castro
Cartilla curso de economía solidaria básico
Cartilla curso de economía solidaria básico
Harold Robles
Configuracion bios
Configuracion bios
luismarchan26
Configuracion de la BIOS
Configuracion de la BIOS
degarden
Rima yousif nov.2012
Rima yousif nov.2012
Rima Yousif
LECTURA DEL BLOQUE 4 DE TICS Y EDUCACIÓN SEXUAL
LECTURA DEL BLOQUE 4 DE TICS Y EDUCACIÓN SEXUAL
JaneReyesHernndez
Similar a Fundamentos de Pauta digital
(20)
Curso basicoekg
Curso basicoekg
Curso Ekg
Curso Ekg
ebook1_An_Introduction_to_3D_Scanning.indd.pdf
ebook1_An_Introduction_to_3D_Scanning.indd.pdf
Edital 01/2015 - Eleição Conselho Tutelar
Edital 01/2015 - Eleição Conselho Tutelar
Atencion temprana
Atencion temprana
Capítulo 3. Equipos y Procesos necesarios para la Esterilización Hospitalaria
Capítulo 3. Equipos y Procesos necesarios para la Esterilización Hospitalaria
Sj user manual
Sj user manual
ATUALIZAÇÃO DO CÓDIGO COMERCIAL BRASILEIRO
ATUALIZAÇÃO DO CÓDIGO COMERCIAL BRASILEIRO
Promotivni letak projekta "Sigurnost djece na internetu"
Promotivni letak projekta "Sigurnost djece na internetu"
02 tipologia textual
02 tipologia textual
Mec Planejamento Estratégico
Mec Planejamento Estratégico
8/12 MediaKey /// "Tunnel Studios un laboratorio di idee"
8/12 MediaKey /// "Tunnel Studios un laboratorio di idee"
Informatica para mayores
Informatica para mayores
Alesandru duţu romania in istoria secolului xx
Alesandru duţu romania in istoria secolului xx
Mídias sociais como estratégia de negócios (educação)
Mídias sociais como estratégia de negócios (educação)
Cartilla curso de economía solidaria básico
Cartilla curso de economía solidaria básico
Configuracion bios
Configuracion bios
Configuracion de la BIOS
Configuracion de la BIOS
Rima yousif nov.2012
Rima yousif nov.2012
LECTURA DEL BLOQUE 4 DE TICS Y EDUCACIÓN SEXUAL
LECTURA DEL BLOQUE 4 DE TICS Y EDUCACIÓN SEXUAL
Último
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
Delhi Call girls
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
eliklein8
Film show evaluation powerpoint for site
Film show evaluation powerpoint for site
AshtonCains
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Damini Dixit
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Nitya salvi
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
SocioCosmos
Film the city investagation powerpoint :)
Film the city investagation powerpoint :)
AshtonCains
Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolution
eliklein8
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
eliklein8
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
SocioCosmos
Finance-and-Operations-in-the-Azure-Cloud.pdf
Finance-and-Operations-in-the-Azure-Cloud.pdf
andersonwille2024
The Butterfly Effect
The Butterfly Effect
Thurston K. Atlas
Social media marketing/Seo expert and digital marketing
Social media marketing/Seo expert and digital marketing
SheikhSaifAli1
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
Neha Kajulkar
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
Sapana Sha
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Delhi Call girls
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
ZurliaSoop
Interpreting the brief for the media IDY
Interpreting the brief for the media IDY
galaxypingy
Production diary Film the city powerpoint
Production diary Film the city powerpoint
AshtonCains
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
khanf3647647
Último
(20)
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
Film show evaluation powerpoint for site
Film show evaluation powerpoint for site
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Film the city investagation powerpoint :)
Film the city investagation powerpoint :)
Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolution
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Finance-and-Operations-in-the-Azure-Cloud.pdf
Finance-and-Operations-in-the-Azure-Cloud.pdf
The Butterfly Effect
The Butterfly Effect
Social media marketing/Seo expert and digital marketing
Social media marketing/Seo expert and digital marketing
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Interpreting the brief for the media IDY
Interpreting the brief for the media IDY
Production diary Film the city powerpoint
Production diary Film the city powerpoint
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
Fundamentos de Pauta digital
1.
Bagde del curso Fundamentos de Publicidad
y Pauta Digital
2.
4X«HVOD SXEOLFLGDGGLJLWDO
3.
Ɣ 5HOHYDQFLDGHOD SXEOLFLGDGGLJLWDO Ɣ 0HWRGRORJ¯DSDUD FUHDUXQSODQGH SXEOLFLGDGGLJLWDO Ɣ
DQDOHVGHSDXWD GLJLWDO (VWHHVXQHVSDFLRGH FUHDFLµQDSUHQGL]DMH
4.
4X«HVODSXEOLFLGDGGLJLWDO 5$(KWWSVZZZUDHHVGUDHSXEOLFLGDG RQMXQWRGHPHGLRV TXHVHHPSOHDQSDUD GLYXOJDURH[WHQGHUOD QRWLFLDGHODVFRVDVR GHORVKHFKRV
5.
3RUTX«LQYHUWLUHQ SXEOLFLGDGGLJLWDO
6.
(QWRUQRGLJLWDOHQHOPXQGR %L XUEDQL]DFLµQ %L SHQHWUDFLµQ %L SHQHWUDFLµQ 3REODFLµQWRWDO 8VXDULRVGH LQWHUQHW 8VXDULRVFHOXODUHV ¼QLFRV %L SHQHWUDFLµQ 8VXDULRV5566 DFWLYRV )XHQWH(VWXGLR:HDUH6RFLDOGH+RRWVXLWH
7.
(QWRUQRGLJLWDOHQHOPXQGR )XHQWH(VWXGLR:HDUH6RFLDOGH+RRWVXLWH )XHQWH0$*1$$'9(57,6,1*)25($676±-81(83'$7( Ɣ HVHOSURPHGLR GHWLHPSRTXHODV SHUVRQDVQDYHJDQHQ LQWHUQHWGLDULDPHQWH Ɣ
KRUDV DGLFLRQDOHVGHGLFDQODV SHUVRQDVDQDYHJDUHQ LQWHUQHWYVHOWLHPSR TXHYHQ79 Ɣ GHODLQYHUVLµQ PHGL£WLFDHQHOPXQGR YDDOVHJPHQWRGLJLWDO %L D³R Ɣ $SHVDUGHODFULVLVOD LQYHUVLµQHQPHGLRV GLJLWDOHVVHPDQWXYR YV
8.
(YROXFLµQSURQµVWLFR )XHQWH3Z*OREDO(QWHUWDLQPHQW 0HGLD2XWORRN ,PSDFWRHQSXEOLFLGDGGLJLWDO ,PSDFWRHQSXEOLFLGDGWUDGLFLRQDO
9.
7RGRVORVPHGLRVWUDGLFLRQDOHV DWLHQHQVXYHUVLµQGLJLWDO
10.
3DXWDGLJLWDOYV3DXWD WUDGLFLRQDO 3DXWDGLJLWDO Ɣ /DFRPXQLFDFLµQHV LQWHUDFWLYDELGLUHFFLRQDO Ɣ /DFRPXQLFDFLµQOOHJDDO FRQVXPLGRUDWUDY«VGH E¼VTXHGDV Ɣ
3XHGHPHGLUVHDQDOL]DU VXLPSDFWRHQWLHPSRUHDO Ɣ 0RGLĆFDFLRQHVDEDMR FRVWR 3DXWDWUDGLFLRQDO Ɣ /DFRPXQLFDFLµQHVGHXQD VRODY¯D Ɣ /RVFRQVXPLGRUHVVRQ EXVFDGRVSRUORVPHGLRV Ɣ 1RVHSXHGHPHGLUHO LPSDFWR Ɣ 0RGLĆFDFLRQHVFRQDOWRV FRVWRV
11.
3RUTX«LQYHUWLUHQ SXEOLFLGDGGLJLWDO Ɣ 3HQHWUDFLµQDUULEDGHO GHSHQGLHQGRGHOVHJPHQWR Ɣ 3HUVRQDVGHVWLQDQP£VWLHPSRGHVXG¯D FRQVXPLHQGRPHGLRVGLJLWDOHVTXH WUDGLFLRQDOHV
12.
3RUTX«LQYHUWLUHQ SXEOLFLGDGGLJLWDO Ɣ ,QGXVWULDLQYLHUWHFDGDYH]P£VHQHVWRV FDQDOHVGHELGRDORVP¼OWLSOHV EHQHĆFLRV Ɣ 6HSXHGHPHGLU Ɣ
RPXQLFDFLµQELGLUHFFLRQDOFRQPDRU FRQH[LµQFRQHOFRQVXPLGRU
13.
3ODQHDXQDFDPSD³D SXEOLFLWDULD
14.
UHDHOSODQGH SXEOLFLGDGGHODPDUFD $Q£OLVLVFRPSHWHQFLD DFWLYRVGLJLWDOHVSURSLRV UHDHOEXHUSHUVRQD 'HĆQHXQREMHWLYR HVWUDWHJLDGHPDUFD 3ODQGH SXEOLFLGDG (VWHHVHOSURHFWRGHOFXUVR
15.
3DVR $YDQFH 2EMHWLYR 4X«HVORTXHTXLHUHVFRQVHJXLUFRQWXSXEOLFLGDGGLJLWDO6HU£HO HMHUHFWRUGHWXHVWUDWHJLD (VWUDWHJLD
$TX¯GHĆQLUHPRVORVSDVRVDVHJXLUHOWLSRGHFDPSD³D SXEOLFLWDULD 7£FWLFRV 4X«HOHPHQWRVH[WUDVLQFOXLU£VHQWXHVWUDWHJLD µPRODLPSXOVDU£V 7DUJHW X£OVHU£WXS¼EOLFRREMHWLYR$TX«XVXDULRVOOHJDU£WXSXEOLFLGDG GLJLWDO 0DUFD 'HĆQHODVLWXDFLµQGHWXPDUFDFµPRVHHQFXHQWUD(VW£OLVWDD QLYHOGLJLWDO RPSHWHQFLD (VLPSRUWDQWHFRQRFHUTXL«QHVWXFRPSHWHQFLDGLUHFWDHLQGLUHFWD VDEHUORTXHHVW£QKDFLHQGRHQFRPSDUDFLµQFRQWXVDFFLRQHV 3UHVXSXHVWR (VWDEOHFHODFDQWLGDGTXHHVW£VGLVSXHVWRDLQYHUWLU 3ODWDIRUPD X£OVHU£ODSODWDIRUPDGHWXSXEOLFLGDGGLJLWDOSRUTX« 0HWRGRORJ¯DSDUDSODQHDUWXFDPSD³DSXEOLFLWDULD
16.
6LHWHHOHPHQWRV FODYHHQXQD HVWUDWHJLDSXEOLFLWDULD
17.
RPSRQHQWHVGHXQDHVWUDWHJLD GLJLWDO 3ODQHDFLµQ Ɣ 2EMHWLYR HVWUDWHJLDGHOD PDUFD Ɣ 3RO¯WLFDV OLQHDPLHQWRVGH ODPDUFD Ɣ
3UHVXSXHVWR Ɣ 3ODQHDFLµQGH FRQWHQLGR ,QYHVWLJDFLµQ Ɣ $Q£OLVLVGHWX EXHUSHUVRQD Ɣ ,QYHVWLJDFLµQ GHOHQWRUQR (MHFXFLµQ Ɣ +HUUDPLHQWDV GHPHGLFLµQ
18.
(VSDFLRSDUDLPDJHQ 3ODQHDFLµQ Ɣ 2EMHWLYRHVWUDWHJLD GHODPDUFD Ɣ 3RO¯WLFDVOLQHDPLHQWRV GHODPDUFD Ɣ
3UHVXSXHVWR Ɣ 3ODQHDFLµQGH FRQWHQLGR
19.
(VSDFLRSDUDLPDJHQ ,QYHVWLJDFLµQ Ɣ $Q£OLVLVGHWXEXHU SHUVRQD Ɣ ,QYHVWLJDFLµQGHO HQWRUQR
20.
(VSDFLRSDUDLPDJHQ (MHFXFLµQ +HUUDPLHQWDVGH PHGLFLµQ
21.
µPRHVWDEOHFHU REMHWLYRV SXEOLFLWDULRV
22.
(VSDFLRSDUDLPDJHQ /DPHWDTXHTXLHUR ORJUDU 4X«HVXQ REMHWLYR
23.
9HDPRVXQRVHMHPSORV GHREMHWLYRV 3RVLFLRQDUVHFRPRXQPHUFDGRGH FRPLGDVDOXGDEOH /RJUDUTXHFRQR]FDQFRPSUHQSURGXFWRV DGLFLRQDOHVDOFKDPS¼ ,QFUHPHQWDUHOWU£ĆFRHQPLHFRPPHUFH
24.
µPRIRUPXODPRV XQREMHWLYRTXH WHQJDVHQWLGR
25.
0HWRGRORJ¯D60$57 6 0 $
5 7 H6SHF¯ĆFR 0HGLEOH $OFDQ]DEOH 5HOHYDQWH 7LHPSR 1RVSHUPLWHIRUPXODUREMHWLYRGHPDQHUDHIHFWLYD VHQFLOOD
26.
(MHPSORVGHREMHWLYRV60$57 3RVLFLRQDUVHFRPRXQD DSSGHFRPLGDVDOXGDEOH /RJUDUTXHFRQR]FDQ FRPSUHQSURGXFWRV DGLFLRQDOHVDOFKDPS¼ ,QFUHPHQWDUHOWU£ĆFR GHPLHFRPPHUFH 6HUHOHFRPPHUFHHQYHQWDVGHO VHJPHQWRGHFRPLGDVDOXGDEOHHQ RORPELDGXUDQWHORVSUµ[LPRVPHVHV /RJUDUTXHPXMHUHVQXHYDVFRPSUHQ ODFUHPDSDUDSHLQDUHQHOSUµ[LPRPHV +DFHUTXHQXHYDVSHUVRQDVLQJUHVHQD PLHFRPPHUFHGXUDQWHORVSUµ[LPRV G¯DV
27.
(VSDFLRSDUDLPDJHQ 'HĆQLUFX£OHVQXHVWUR 2%-(7,92SDUD GLVH³DUXQDHVWUDWHJLD TXHKDJDVHQWLGR HMHFXWDUDFFLRQHVTXH QRVOOHYHQDORJUDUOR (VIXQGDPHQWDO
28.
$YDQFHPRVHQWX FDPSD³DSXEOLFLWDULD
29.
3DVR $YDQFH 2EMHWLYR 4X«HVORTXHTXLHUHVFRQVHJXLUFRQ WXSXEOLFLGDGGLJLWDO6HU£HOHMHUHFWRU GHWXHVWUDWHJLD DPSD³DSXEOLFLWDULDSDVR XQR
30.
'HĆQHWXHVWUDWHJLD ORVW£FWLFRV
31.
(VSDFLRSDUDLPDJHQ 4X«HVXQD HVWUDWHJLD (VHOSODQTXHYRD HMHFXWDUSDUDFXPSOLU HOREMHWLYR
32.
'HGµQGHVXUJH ODHVWUDWHJLD 0DUFD 3URSµVLWRH LQIRUPDFLµQGH ODPDUFD 7DUJHW 'HĆQLFLµQ FRQRFLPLHQWR GHOWDUJHW 0HUFDGR (QWHQGLPLHQWRGHPL FRPSHWHQFLD UHIHUHQWHV (VWUDWHJLD
33.
Ɣ )LWPDUNHWRQYHUWLU«PLV FDQDOHVGLJLWDOHVHQXQD IXHQWHGHLQVSLUDFLµQSDUD TXHORVFRQVXPLGRUHV GHVFXEUDQUHFHWDVFRQ VQDFNVGHOLFLRVRV VDOXGDEOHV Ɣ 6HGDOUHDUHPRVXQD FRPXQLGDGRQOLQH DOUHGHGRUGHOWHPD Ɣ
)DVKLRQEORJJHU0LV FDQDOHVGLJLWDOHVVHDQ HVSDFLRVGHêDQG,QIRë Ɣ 7HQJRTXHDEULU,QVWDJUDP SDUDYHQGHUHQHVHFDQDO Ɣ $EULUXQEORJSRUTXHWRGDV ODVPDUFDVH[SHUWDVHQ WUDWDPLHQWRVWLHQHQXQR Ɣ +DFHUPXFKRV7LN7RNV SRUTXHHVXQDSODWDIRUPD TXHHVW£FUHFLHQGRPXFKR 4X«HV 4X«QRHV
34.
RQIXVLµQGHOD HVWUDWHJLDFRQ ORVW£FWLFRV
35.
(VSDFLRSDUDLPDJHQ 4X«VRQORV W£FWLFRV $FFLRQHVSXQWXDOHVFRQ ODVTXHYRDORJUDU HMHFXWDUODHVWUDWHJLD
36.
9HDPRVDOJXQRVHMHPSORV RQYHUWLU«PLVFDQDOHV GLJLWDOHVHQXQDIXHQWHGH LQVSLUDFLµQ UHDUHPRVXQDFRPXQLGDG RQOLQHDOUHGHGRUGHOWHPD WHQGHQFLDVSDUDFRQHFWDUFRQ HOWDUJHWDSDUWLUGHVXHVWLOR GHYLGD 0LVFDQDOHVGLJLWDOHVVHU£Q HVSDFLRVGHêDQG,QIRë OLIHVWOHGLDULRSDUDOOHYDUD PLVXVXDULRVDOEORJ Ɣ 3DXWDUUHHOVFRQUHFHWDV Ɣ +DFHUXQZHELQDUFRQXQ QXWULFLRQLVWDSDUDKDEODUGHORV EHQHĆFLRVGHOFKRFRODWH Ɣ
3DXWDUYLGHRVFRQWXWRULDOHVGH SHLQDGRVHQRX7XEHH,*79 Ɣ 3LQHVFRQLQIRJUDI¯DVGHPRGD Ɣ 6WRULHVGHXQIDVKLRQVKRZ Ɣ 7LN7RNFDPEL£QGRPHGHORRNVFRQ ODVWHQGHQFLDVGHOYHUDQR
37.
(VWUDWHJLDQRHVHVWDUHQ WRGDVODVUHGHVVRFLDOHVRDEULUXQ HFRPPHUFHHVHOSODQPDHVWUR TXHWHOOHYDU£DFXPSOLUWX REMHWLYR
38.
$YDQFHPRVHQWX FDPSD³DSXEOLFLWDULD
39.
3DVR $YDQFH (VWUDWHJLD $TX¯GHĆQLUHPRVORVSDVRVDVHJXLU SDUDORJUDUHOREMHWLYR 7£FWLFRV
4X«HOHPHQWRVH[WUDVLQFOXLU£VHQWX HVWUDWHJLDµPRODLPSXOVDU£V DPSD³DSXEOLFLWDULDSDVR GRV
40.
DUDFWHU¯VWLFDVGHO WDUJHWGLJLWDO
41.
$TXL«QOHHVWDPRV KDEODQGR
42.
(VODUHSUHVHQWDFLµQĆFWLFLDGHHVHFOLHQWHLGHDO 9DPRVDFRQVWUXLUWX EXHUSHUVRQD 4XL«QFRPSUDPLSURGXFWR 4XL«QORLQćXHQFLDSDUD FRPSUDUPLSURGXFWR 4X«SUREOHPDOHUHVXHOYR FRQPLSURGXFWR µPRFRPSUDPLSURGXFWR
43.
(QWHQG£PRVO#GHVGHVXV VHQWLGRVHLQWHUHVHV
44.
%XHUSHUVRQDYV3¼EOLFR REMHWLYR (OEXHU SHUVRQDHVHO TXHWHLQVSLUD (OS¼EOLFRREMHWLYRHV XQHVSHFWURP£V DPSOLRGHSHUVRQDV TXHSRGU¯DQFRQVXPLU WXVSURGXFWRV
45.
µPRGHĆQLUTXL«QHVPL S¼EOLFRREMHWLYR *«QHUR +£ELWRVGH FRQVXPR (GDG 1LYHOHGXFDWLYR 1LYHO VRFLRHFRQµPLFR 8ELFDFLµQ
46.
µPRWUDEDMRFRQHVWRVGRV FRQFHSWRV %XHUSHUVRQD 3¼EOLFR REMHWLYR Ɣ ,QVSLUDFLµQGHFRQWHQLGR Ɣ UHµXQDFRPXQLFDFLµQ HVSHF¯ĆFD Ɣ
(OLMRFDQDOHVGH FRPXQLFDFLµQ Ɣ 6HJPHQWRODSDXWD
47.
$YDQFHPRVHQWX FDPSD³DSXEOLFLWDULD
48.
3DVR $YDQFH 7DUJHW X£OVHU£WXS¼EOLFRREMHWLYR$TX« XVXDULRVOOHJDU£WXSXEOLFLGDGGLJLWDO DPSD³DSXEOLFLWDULDSDVR WUHV
49.
RQRFHHOHQWRUQR GLJLWDOGHWXPDUFD
50.
3ULPHURYHDPRVTX« HVHOPHUFDGR RPSHWLGRUHV 6XVWLWXWRV 0DUFDVTXHOH KDEODQDPLPLVPR S¼EOLFRREMHWLYR 7HQGHQFLDV 0DUFDVTXHKDFHQ ORPLVPRHQHO H[WHULRU 0DUFDV FRPSOHPHQWDULDV
51.
Ɣ 6LWLR:HE Ɣ $SS Ɣ
(FRPPHUFHH[WHUQR Ɣ 5HGHVVRFLDOHV Ɣ 1HZVOHWWHU Ɣ %ORJV Ɣ 3DXWD Ɣ 7LSRGHFRQWHQLGRV 4X«YDPRVDHYDOXDUGH HVWDVPDUFDV
52.
$KRUDUHYLVHPRVQXHVWURV DFWLYRVGLJLWDOHV Ɣ 5HGHV VRFLDOHV Ɣ 3DXWD Ɣ
7LSRGH FRQWHQLGR Ɣ 3£JLQDV ZHE Ɣ /DQGLQJ 3DJH Ɣ 6(2 Ɣ DQDO Ɣ 3DXWDHQ GLVSOD Ɣ $OLDQ]DV Ɣ 'LVWULEXLGRUHV GHHFRPPHUFH
53.
$YDQFHPRVHQWX FDPSD³DSXEOLFLWDULD
54.
3DVR $YDQFH 0DUFD 'HĆQHODVLWXDFLµQGHWXPDUFDFµPR VHHQFXHQWUD(VW£OLVWDDQLYHO GLJLWDO RPSHWHQFLD (VLPSRUWDQWHFRQRFHUTXL«QHVWX FRPSHWHQFLDGLUHFWDHLQGLUHFWD VDEHUORTXHHVW£QKDFLHQGRHQ FRPSDUDFLµQFRQWXVDFFLRQHV DPSD³DSXEOLFLWDULDSDVR FXDWUR
55.
(YDOXDFLµQGHORV DFWLYRVGLJLWDOHV
56.
$SUHQGHDGHĆQLU HOSUHVXSXHVWR SXEOLFLWDULR
57.
4X«GHEHPRVWHQHUHQFXHQWDDO PRPHQWRGHDWHUUL]DUHOSUHVXSXHVWR 2EMHWLYRV 7LHPSR 'DWRVKLVWµULFRV 3UHVXSXHVWR
58.
µPRSXHGRFDOFXODU PLLQYHUVLµQ
59.
3UHVXSXHVWRWLSR$WHQHPRV KLVWµULFRVSHURQRSUHVXSXHVWR 2EMHWLYRLQFUHPHQWDUODYLVLELOLGDGGHPL HFRPPHUFH 0HUFDĆW WUDHQGRQXHYRV XVXDULRV¼QLFRVGXUDQWHHOSUµ[LPRPHV Ɣ
RVWRSRUDGTXLVLFLµQGHFOLHQWH $ ;GHFOLHQWHVQXHYRV ż ,QYHUVLµQGHFOLHQWHVFRQVHJXLGRV $ ż ; GµODUHVDOPHV Ɣ RVWR3RUOLF 3 ;GHOLFV ż GHRQYHUVLRQHV$OPHQRVQHFHVLWRFOLFV ż ; GµODUHVDOPHV
60.
3UHVXSXHVWRWLSR%QRWHQHPRV KLVWµULFRVSHURV¯SUHVXSXHVWR 2EMHWLYR,QFUHPHQWDUODYLVLELOLGDGGH0HUFDĆW GXUDQWHHOSUµ[LPRPHV Ɣ 3UHVXSXHVWRSRUORVSUµ[LPRVG¯DV ż G¯DVGµODUHVSRUG¯DSDUDPLVFDPSD³DV
61.
3UHVXSXHVWRWLSRQRWHQHPRV KLVWµULFRVQRSUHVXSXHVWR 2EMHWLYR,QFUHPHQWDUODYLVLELOLGDGGH0HUFDĆW GXUDQWHHOSUµ[LPRPHV Ɣ ,PSUHVLRQHV;6KDUHSURPHGLRGHLPSUHVLRQHV;OLF7KURXJK 5DWH 75
;RVWRSRUOLF ż ;;; GµODUHVDOPHV
62.
$YDQFHPRVHQWX FDPSD³DSXEOLFLWDULD
63.
3DVR $YDQFH 3UHVXSXHVWR (VWDEOHFHODFDQWLGDGTXHHVW£V GLVSXHVWRDLQYHUWLU DPSD³DSXEOLFLWDULDSDVR FLQFR
64.
3RUTX«SDXWDUHQ UHGHVVRFLDOHV
65.
Ɣ ,QYHUVLµQSXEOLFLWDULDTXH UHDOL]DVHQUHGHVVRFLDOHV SDUDORJUDUORVREMHWLYRV GHPDUNHWLQJSURSXHVWRV Ɣ 7LHQHQSDODEUDVFODYHRHQ DOJXQRVFDVRVFXHQWDQFRQ XQêOODPDGRDODDFFLµQë 4X«HVODSDXWDHQ UHGHVVRFLDOHV
66.
RQWH[WRGHODVUHGHVVRFLDOHV RVWRVVHKDQGLVPLQXLGRSRUODDOWDGHPDQGDPHMRUDQGROD UHQWDELOLGDG 3DXWDHQGLIHUHQWHVGLVSRVLWLYRVLQFOXHQGRPµYLOHV )DFHERRNEXVFDODPHMRUH[SHULHQFLDSDUDVXVXVXDULRV DQXQFLDQWHV 3HUVRQDVSDVDQP£VWLHPSRHQUHGHVVRFLDOHV %LXVXDULRV
67.
3RUTX«SDXWDUHQ UHGHVVRFLDOHV Ɣ (OFRQWHQLGRRUJ£QLFRHVW£FDVWLJDGR Ɣ 3DUDLQFUHPHQWDUODVSUREDELOLGDGHVGH YHQWDHOFRQVXPLGRUQRVGHEHFRQRFHU Ɣ
3XHGHVDOFDQ]DUFXDOTXLHUREMHWLYRGH PDUNHWLQJGHVGHODSDXWDHQUHGHV VRFLDOHV
68.
3XHGRYHQGHUP£VSDXWDQGR HQUHGHVVRFLDOHV Ɣ 7LHQHVP£VDOFDQFHHVGHFLU P£VXVXDULRVWHSXHGHQYHU Ɣ ,QWHUDFW¼DVFRQHOXVXDULRHQ PLFURPRPHQWRVGHFRQVXPR Ɣ
'LIHUHQWHVIRUPDWRVIRUPDV SDUDFRQHFWDUFRQWXXVXDULR
69.
2EMHWLYRVTXHVHSXHGHQORJUDUD WUDY«VGHODSDXWDHQUHGHVVRFLDOHV 7RIXUHFRQRFLPLHQWR 0RIXFRQVLGHUDFLµQ %RIXFRQYHUVLµQ 5HFRQRFLPLHQWRGHPDUFD DOFDQFH 7U£ĆFRLQWHUDFFLµQ LQVWDODFLRQHVGHDSS UHSURGXFFLRQHVGHYLGHR OHDGVPHQVDMHV RQYHUVLRQHVYHQWDVGHO FDW£ORJRWU£ĆFRDOQHJRFLR
70.
RQRFHODHVWUXFWXUD GHXQDFDPSD³DHQ )DFHERRNH,QVWDJUDP
71.
(VWUXFWXUDGHODFDPSD³D XHQWD DPSD³DREMHWLYRSXEOLFLWDULR RQMXQWRGHDQXQFLRV S¼EOLFRWLHPSRXELFDFLµQH LQYHUVLµQ RQMXQWRGHDQXQFLRV $QXQFLRVFRS 85/IRWRYLGHR $QXQFLRVFRS 85/IRWRYLGHR $QXQFLRVFRS 85/IRWRYLGHR $QXQFLRVFRS 85/IRWRYLGHR
72.
2EMHWLYRDPSD³D75ƒ),2 RQMXQWRGH DQXQFLRVFOLHQWHV UHFRPSUD RQMXQWRGH DQXQFLRVDXGLHQFLD VLPLODU
73.
$SUHQGHDVHJPHQWDU HQUHGHVVRFLDOHV
74.
3ULPHURGHĆQDPRVHO S¼EOLFRREMHWLYR 0XMHUHV +RPEUHV D³RV 0HGLR$OWR RQFLHUWRV UHVWDXUDQWHV %RJRW£0HGHOO¯Q DOL
75.
7LSRVGHDXGLHQFLDVTXH SRGHPRVLPSDFWDUFRQODSDXWD Ɣ OLHQWHV Ɣ ,QWHUDFFLµQ Ɣ
5HPDUNHWLQJ Ɣ 'HPRJUDI¯DH LQWHUHVHV Ɣ $XGLHQFLDVVLPLODUHV
76.
7LSRVGHS¼EOLFR 3¼EOLFRVSULQFLSDOHV Ɣ 'DWRVGHORV SHUĆOHV Ɣ RPSRUWDPLHQWRV HQODSODWDIRUPD Ɣ
6HJPHQWDFLµQD SDUWLUGH GHPRJU£ĆFRV XELFDFLµQ LQWHUHVHV 3¼EOLFRVSHUVRQDOL]DGRV Ɣ 'DWRVSULYDGRV GHODPDUFD 50/LVWD:HE Ɣ 6HFUX]DQFRQORV SHUĆOHVGHORV XVXDULRV Ɣ $OPHQRV SHUVRQDVSDUD HQFRQWUDU FRLQFLGHQFLDV 3¼EOLFRVVLPLODUHV Ɣ 3HUVRQDVFRQ LQWHUHVHV FRPSRUWDPLHQWRV VLPLODUHVDORV S¼EOLFRV SHUVRQDOL]DGRV YLVLWDQWHVZHE IROORZHUV
77.
6XJHUHQFLDV Ɣ 6HJPHQWDFLµQGHDFXHUGRDOS¼EOLFRREMHWLYR Ɣ UHDEXHQFRQWHQLGRGLYHUVRSDUDGLVWLQWRV DQXQFLRVTXHSXHGDVSUREDU Ɣ
XLGDGRFRQODVXSHUSRVLFLµQGHS¼EOLFRV H[FOXHS¼EOLFRV Ɣ $FWXDOL]DODVEDVHVGHGDWRVGHWXVS¼EOLFRV SHUVRQDOL]DGRV
78.
)RUPDWRVGH SXEOLFLGDGHQ UHGHVVRFLDOHV
79.
4X«GHEHPRVWHQHUHQFXHQWDDO PRPHQWRGHHOHJLUXQIRUPDWR Ɣ 2EMHWLYR Ɣ 3ULPHURHOFRQWHQLGROXHJRHO YHK¯FXORGHFRPXQLFDFLµQ Ɣ
DGDUHGVRFLDOWLHQHVXVSURSLRV IRUPDWRVGLPHQVLRQHV Ɣ ([SORUD Ɣ 0LGHPRGLĆFD
80.
)DFHERRN 8ELFDFLRQHV Ɣ )HHG FRPSXWDGRU FROXPQDGHUHFKD Ɣ
+LVWRULDV Ɣ 9LGHR Ɣ %¼VTXHGD )RUPDWRV
81.
,QVWDJUDP 8ELFDFLRQHV Ɣ )HHG Ɣ +LVWRULDV Ɣ
%¼VTXHGD )RUPDWRV
82.
3LQWHUHVW 8ELFDFLRQHV Ɣ )HHG Ɣ )HHGSRUFDWHJRU¯D Ɣ
%¼VTXHGD )RUPDWRV
83.
7ZLWWHU 8ELFDFLRQHV Ɣ )HHG Ɣ %XVTXHGD Ɣ
6XJHUHQFLDVGH FXHQWDVDVHJXLU Ɣ 7HQGHQFLD )RUPDWRV
84.
$YDQFHPRVHQWX FDPSD³DSXEOLFLWDULD
85.
3DVR $YDQFH 3ODWDIRUPD X£OVHU£ODSODWDIRUPDGHWX SXEOLFLGDGGLJLWDOSRUTX« DPSD³DSXEOLFLWDULDSDVR VHLV
86.
3RUTX«SDXWDU HQ*RRJOH
87.
(VXQVLVWHPDLQIRUP£WLFRTXHEXVFDRUJDQL]D ODLQIRUPDFLµQGHGLVWLQWRVVLWLRVZHEHQVXV VHUYLGRUHV 4X«HVXQPRWRUGH E¼VTXHGD
88.
4X«HV*RRJOH$GV 6(06HDUFK(QJLQH0DUNHWLQJ Ɣ ,QYHUVLµQSXEOLFLWDULDHQORVUHVXOWDGRV GHE¼VTXHGDGHORVPRWRUHVGH E¼VTXHGDFRPR*RRJOH Ɣ DUDFWHU¯VWLFDVFODYHFRPR$' XELFDFLRQHVFRQDOWRWU£ĆFRHQOD SDQWDOOD
89.
4X«HV*RRJOH$GV
90.
RQWH[WRGHORVPRWRUHV GHE¼VTXHGD 0 'HE¼VTXHGDVGLDULDVVHUHDOL]DQHQ*RRJOH 8VXDULRVHQ$UJHQWLQDKLOHRORPELD0«[LFR3HU¼ DFFHGHQDXQEXVFDGRUSDUDDGTXLULUXQVHUYLFLRRSURGXFWR 'HORVXVXDULRVGHLQWHUQHWHQHOPXQGRVRQLPSDFWDGRV SRUDOJXQDUHGGH*RRJOH *RRJOHHVHOO¯GHUGHORVPRWRUHVGHE¼VTXHGDHQHO PXQGR
91.
*RRJOH$GVEXVFDDXGDUWHDFUHFHUHQWXQHJRFLR EDVDGRHQSULQFLSLRV 3RUTX«SDXWDUHQ *RRJOH$GV 5HOHYDQFLD RQWURO 5HVXOWDGRV 7XVDQXQFLRVOOHJDQDO XVXDULRFXDQGREXVFD SURGXFWRVRVHUYLFLRV VLPLODUHVDORVWXRV RQWUROGHWX SUHVXSXHVWRSRUPHV G¯DDQXQFLR$WUDY«V GHXQVLVWHPDGH VXEDVWD 3DJDVSRUORV UHVXOWDGRVREWHQLGRV OODPDGDVYLVLWDVDWX VLWLRZHE
92.
7UHVUHGHVTXHWHSHUPLWHQHVWDUSUHVHQWHGRQGH HVW£QORVXVXDULRV 5HGHVSULQFLSDOHVGH*RRJOH %XVFDGRU 'LVSOD 9LGHR
93.
4X«QHFHVLWRSDUDSDXWDU HQ*RRJOH$GV Ɣ UHDUXQDFXHQWDHQ*RRJOH$GVFRUUHR HOHFWUµQLFRWDUMHWDGHFU«GLWR Ɣ RQWDUFRQXQDODQGLQJSDJHRS£JLQD ZHE
94.
RQRFHODHVWUXFWXUD GHXQDFDPSD³DHQ *RRJOH$GV
95.
(VWUXFWXUDGHFDPSD³DGH *RRJOH$GV XHQWD DPSD³D REMHWLYRSXEOLFLWDULR RQMXQWRGH DQXQFLRV $QXQFLRV WH[WR85/ IRWRYLGHR 3DODEUDV FODYH RQMXQWRGH DQXQFLRV $QXQFLRV WH[WR85/ IRWRYLGHR 3DODEUDV FODYH DPSD³D REMHWLYRSXEOLFLWDULR RQMXQWRGH DQXQFLRV $QXQFLRV WH[WR85/ IRWRYLGHR 3DODEUDV FODYH RQMXQWRGH DQXQFLRV $QXQFLRV WH[WR85/ IRWRYLGHR 3DODEUDV FODYH
96.
9HDPRVXQHMHPSOR )DODEHOODRORPELD'HSRUWHV DPSD³DLQFUHPHQWDUYHQWDV DFFHVRULRVGHSRUWLYRV 3HVDV $QXQFLR 3HVDV/% %DQGDV HO£VWLFDV $QXQFLR %DQGDV HO£VWLFDV DPSD³D LQFUHPHQWDUYHQWDVWHQLV 7HQLV0XMHU $QXQFLR 7HQLV PXMHU EODQFRV 7HQLV +RPEUH $QXQFLR 7HQLV KRPEUH
97.
9HDPRVXQHMHPSOR RQVWUXFWRUD%LROX[XU6$6 DPSD³DFOLHQWHVSRWHQFLDOHV SURHFWRORFDOHV =RQD )UDQFD $QXQFLR /RFDOHV =RQD )UDQFD HQWUR RPHUFLDO $QXQFLR 9HQWDGH ORFDOHV DPSD³DLQFUHPHQWDUYHQWDVGHO HGLĆFLR7HUUD $SDUWDPHQWRV +DE $QXQFLR $SWRV +DE $QXQFLR 9HQWD DSWRV DOFREDV $SDUWDPHQWRV +DE
98.
7LSVSDUDHVWUXFWXUDU FDPSD³DV Ɣ 'HSHQGLHQGRGHODFRPSOHMLGDGGHO QHJRFLRWHQHUP£VGHXQDFXHQWD Ɣ 8QDFDPSD³DSRUREMHWLYR Ɣ
([SORUDUGLIHUHQWHVVHJPHQWDFLRQHV Ɣ (VWUXFWXUDODFDPSD³DGHDFXHUGRDODV O¯QHDVGHQHJRFLRRDFWLYLGDGHVGHWX HPSUHVD
99.
$SUHQGHDVHJPHQWDU HQ*RRJOH$GV
100.
/DVE¼VTXHGDVSXHGHQWHQHU GLIHUHQFLDVHQWUHV¯ %¼VTXHGD Ɣ +RUD Ɣ 'LVSRVLWLYR Ɣ
8ELFDFLµQ JHRJU£ĆFD
101.
3HQVHPRVHQHOEXHUSHUVRQD %0:6HULHRXS« +RPEUHV D³RV $OWR 'HSRUWHV DUURV 1RWLFLDV 7HFQRORJ¯D RORPELD
102.
µPRVHJPHQWDUDHVWDDXGLHQFLDSDUD HOODQ]DPLHQWRGHO%0:6HULHRXS« Ɣ .HZRUGVDUURV%0:%0: RXS«FDUURVGHOXMRFDUURV GHSRUWLYRV Ɣ 'LVSRVLWLYR
PµYLOHVGHVNWRS Ɣ 8ELFDFLµQJHRJU£ĆFD%RJRW£ Ɣ 5HYLVWDVGHFDUURVGHSRUWLYRV ĆQDQ]DVDFWXDOLGDGKRPEUHV Ɣ +RUDULRDPDDP SPDSP
103.
(VSDFLRSDUDLPDJHQ ,QIRUPDFLµQ¼WLO SDUDVHJPHQWDU Ɣ RQRFLPLHQWRGHQXHVWUR EXHUSHUVRQD Ɣ $XGLHQFLDVGH*RRJOH Ɣ
/LVWDVGHFOLHQWHV HYHQWRVEDVHVGHGDWRV Ɣ 'DWRVGHOVLWLRZHE YLVLWDV Ɣ $XGLHQFLDSHUVRQDOL]DGD
104.
3XEOLFLGDGHQ *RRJOH6HDUFK
105.
5HGGHVHDUFK 6(2 6HDUFK(QJLQH2SWLPL]DWLRQ 6(0 6HDUFK(QJLQH0DUNHWLQJ (VXQJUXSRGHVLWLRVZHEUHODFLRQDGRVFRQODE¼VTXHGD GRQGHSXHGHQDSDUHFHUWXVDQXQFLRV
106.
'µQGHHVW£QXELFDGRVORV DQXQFLRVGHVHDUFK
107.
RPSRQHQWHVGHO DQXQFLRGHWH[WR Ɣ ([WHQVLRQHV Ɣ 7¯WXOR Ɣ
'HVFULSFLµQ Ɣ 85/
108.
RPSRQHQWHVGHODQXQFLR GHVKRSSLQJ Ɣ 3UHFLR Ɣ 85/ Ɣ
7¯WXOR Ɣ 3URGXFWR
109.
5HFRPHQGDFLRQHV Ɣ 'HĆQHODVSDODEUDVFODYHGHPDQHUD HVWUDW«JLFD Ɣ 8VDSDODEUDVFODYHHQHODQXQFLR Ɣ
85/GLUHFWRDOSURGXFWR Ɣ 8VDODPDRUFDQWLGDGGHH[WHQVLRQHV Ɣ ,PDJHQOODPDWLYDXRIHUWDHQVKRSSLQJ Ɣ $FWXDOL]DWXLQIRUPDFLµQ
110.
3XEOLFLGDGHQ*RRJOH 'LVSOD9LGHR
111.
5HGGHGLVSODYLGHR (VXQFRQMXQWRGHP£VGHGRVPLOORQHV GHVLWLRVZHEDSOLFDFLRQHVYLGHRVHQ ORVTXHSXHGHQDSDUHFHUWXVDQXQFLRV GH*RRJOH
112.
5HGGHGLVSODYLGHR
113.
'µQGHHVW£QXELFDGRVORV DQXQFLRVGHGLVSODYLGHR
114.
'µQGHHVW£QXELFDGRVORV DQXQFLRVGHGLVSODYLGHR
115.
)RUPDWRVGHSDXWDSDUD GLVSODRYLGHR Ɣ %DQQHUV Ɣ %XPSHUV SXEOLFLWDULRV Ɣ
9LGHR Ɣ *PDLO
116.
5HFRPHQGDFLRQHVSDUDXQEXHQ DQXQFLRGHGLVSODYLGHR Ɣ (QWLHQGHDWXDXGLHQFLDSRQIRFRHQ VXVLQWHUHVHV Ɣ 6LWLRVTXHVHDQDĆQHVDWXPDUFD Ɣ
(OLJHHOFRQWHQLGRGHDFXHUGRDODV GLPHQVLRQHVGHOIRUPDWR Ɣ RQWHQLGRFUHDWLYR Ɣ 9LGHRVLPSDFWDQWHVFRUWRV
117.
$YDQFHPRVHQWX FDPSD³DSXEOLFLWDULD
118.
3DVR $YDQFH 3ODWDIRUPD X£OVHU£ODSODWDIRUPDGHWX SXEOLFLGDGGLJLWDOSRUTX« DPSD³DSXEOLFLWDULDSDVR VHLV
119.
3XEOLFLGDGGH UHPDUNHWLQJ
120.
3DXWDGHUHPDUNHWLQJ RQVLVWHHQVHOHFFLRQDUXQS¼EOLFRREMHWLYR EDVDGRHQODVYLVLWDVDOVLWLRZHE
121.
(QTX«PRPHQWRXQXVXDULRVHYXHOYH SDUWHGHXQDOLVWDGHUHPDUNHWLQJ 9LVLWDHOVLWLRZHESHURQR WHUPLQDODDFFLµQ LQGLFDGD 9LVLWDVLWLRZHE ,QLFLDVXE¼VTXHGD SURGXFWRRVHUYLFLR 8VXDULR 5HGGHGLVSODRZHE JPDLO $QXQFLRGHPDUNHWLQJ X£OIXHHOUHFRUULGR HQPLVLWLRZHE 6HJXLPLHQWR
122.
$SUHQGHDPHGLUH LQWHUSUHWDULQIRUPHV
123.
/RTXHQRVHPLGHQRVH SXHGHPHMRUDU $SURYHFKDXQRGHORVEHQHĆFLRVP£V JUDQGHVTXHWLHQHODSDXWDHQPHGLRV GLJLWDOHVHOSRGHUGHPHGLUHOGHVHPSH³R GHFDGDXQDGHODVFDPSD³DV
124.
X£OHVVRQODVP«WULFDV UHOHYDQWHV 7RIXUHFRQRFLPLHQWR 0RIXFRQVLGHUDFLµQ %RIXFRQYHUVLµQ ,PSUHVLRQHVDOFDQFH 30 ,PSUHVLRQHVFOLFVYLVLWDV DOFDQFH375 LQWHUDFFLRQHVYLVXDOL]DFLRQHV UHVSXHVWDV 3/3$WDVDVGH FRQYHUVLµQHYHQWRVGHODDSS YLVLWDVDOQHJRFLRI¯VLFR
125.
'HWDOOHGHDFWLYLGDGHV
126.
DVRGHHVWXGLR 5DSSL
127.
Ɣ )HFKDHVSHFLDO2VFDU Ɣ $FWLYLGDGFRPERVGHSURGXFWRVDSUHFLRV HVSHFLDOHV Ɣ
7DUJHWKRPEUHVPXMHUHVGHDD³RV FLQHTXHYLYDQHQLXGDGGH0«[LFR Ɣ 3DXWDHQUHGHVVRFLDOHV DPSD³D2VFDUV
128.
Ɣ $OFDQFH SHUVRQDV Ɣ (QJDJHPHQWOLNHV Ɣ
OLF Ɣ RQYHUVLRQHV 5HVXOWDGRV
129.
2SWLPL]DFLµQ Ɣ UHDUXQOODPDGRDODDFFLµQ Ɣ 3DXWDUVRORHQODV]RQDVHQODVTXH5DSSLWHQ¯D FREHUWXUD
VDFDU(VWDGR GH0«[LFR Ɣ 'HĆQLUREMHWLYRFRQYHUVLµQ RQVLGHUDFLµQ $OFDQFHDOWR
130.
,QFOXLUOODPDGRDODDFFLµQ RPSUDDKRUD FRS TXHKDJDVHQWLGR 2SWLPL]DFLµQ RPERVQRPLQDGRVDODDOIRPEUDURMDŲƚ 3'(QWUDDODSSHQW«UDWHFµPRJDQDUG¯DV GHSDORPLWDV*5$7,6ͻ 3DUDXQRRSDUDWRGRV
131.
(YDOXDFLµQGHWX FDPSD³DSXEOLFLWDULD
132.
5HFDSLWXODFLµQ Ɣ 4X«HVSXEOLFLGDGGLJLWDOFµPRKD FDPELDGRHOHQWRUQRGHORVPHGLRVGH FRPXQLFDFLµQ Ɣ ,PSRUWDQWHWHQHUXQDHVWUDWHJLDGH SXEOLFLGDGGLJLWDOXQDPHWRGRORJ¯D SDUDFUHDUOD ż
'HĆQLFLµQGHREMHWLYRHVWUDWHJLDW£FWLFRV ż %XHUSHUVRQD
133.
5HFDSLWXODFLµQ Ɣ DQDOHVGHSDXWDGLJLWDO ż 5HGHVVRFLDOHV ż
)DFHERRN$GV ż *RRJOH$GV Ɣ 2SWLPL]DFLµQGHSUHVXSXHVWR Ɣ 0«WULFDVHLQIRUPHV
134.
5HYLVLµQGHWXSURHFWR
135.
7RPDHOH[DPHQ
Descargar ahora