COPD Canada is an independent *non-profit patient association focused on providing educational information for people living with Chronic Obstructive Pulmonary Disease

1. COPD Canada
Addressing the needs of the Canadian
COPD Patient

2. COPD Canada
COPD Canada is an independent
non-profit patient association focused on
providing educational information for
people living with Chronic Obstructive
Pulmonary Disease

3. COPD Canada Mandate
Our goal is to build national public awareness of
COPD and to upgrade the information and
services currently available to those with COPD
and their caregivers.
The group’s long-range objectives include the early
diagnosis of COPD as well as enhancing the
understanding of the disease through education
and advocacy

4. COPD Canada Advisory Board
Advisory Board Members
Dr. Ken Chapman, Respirologist
Dr. Harry Krakowski, General Practitioner
Meeran Manji, RN
Andrea Robarts, RN
Sandi Leckie, RN
Nadine Budd – Creative Director
Mitchell Shannon, CEO – Chronicle IR
Henry Roberts, Publisher
Mary Layton, Founder

5. Sponsorship Platforms
Web Site Sponsorship
Patient Newsletter sponsorship
Living with COPD
Professional Newsletter sponsorship
The COPD Digest
Patient Education Seminar Sponsorship
Radio and Television public service ad sponsorship

6. Web Site
www.copdcanada.info
The COPD Canada web site is used to collect and disseminate
the latest in worldwide COPD news.
It also serves as a national archive for the association’s
newsletters, public service videos and seminars.
As importantly, the web site is the conduit
to membership and manages the membership database.
To be a member of COPD Canada you must be a COPD patient or a caregiver for
a person with COPD. NOTE: an e-mail address is required to join the
association through the web site.

7. Patient Newsletter
Living with COPD
“Living with COPD”
is an eight page patient
information newsletter
that is currently published
twice per year.
- National circulation is
10,000

8. Velocity Report*
COPD Canada
Living with COPD
*Pick up rate through hospital network
Hospital Information Display Channel

9. HIDC Summary
Hospital Information Display Channel: provides access to 30 million patients
through an extensive network of 500 individual display systems located in 60 of
Canada’s busiest hospitals.
HIDC National Network
Methodology
• IDS representatives visit each site every two weeks to replenish the inventory of
materials within our displays to ensure no out-of-stocks occur.
• Bi-weekly site visits by IDS representatives ensures our clients materials are
always available thereby maximizing the exposure of your message.
COPD Canada Brochure Utilization Results
• A total of 4000 newsletters were received by IDS Canada and a total of of 3,143
newsletters were taken from HIDC displays during the month of June. This
represents a 79% pick up rate for one month.
AB BC MB ON QC SK TOTAL
# of HIDC sites 58 52 28 268 80 14 500

10. Province/Region
# of brochures taken
Alberta 337
British Columbia 218
Manitoba 193
Ontario 1,737
Quebec 483
Saskatchewan 175
TOTAL 3,143
Brochure Title: Living with COPD

11. Professional Newsletter
The COPD Digest
“The COPD Digest”
highlights and comments on
COPD research being
conducted worldwide
- An 8 page digest (abstract)
and dialogue (comment)
styled newsletter
- Frequency 2 times per year
- Circulation 6,800
(Respirologists + select
GP/FMs)

12. COPD Seminar Series
A pilot patient education seminar was launched in
June 2010. The seminar was digitally recorded
and is posted in streaming video sessions
on the COPD Canada web site.
Toronto – June 18, 2010
The Garfield Weston Foundation Auditorium
Toronto Western Hospital
www.copdcanada.info/20.html

13. Radio & Television
COPD Awareness Campaigns
Radio
30 second public service
radio spots (300 in total)
will be broadcast on
CFRB (Toronto) and
CJAD (Montreal-English)
following their weather
reports
Radio spots close with
… Sponsored by tag line
Television
10 second television
public service ads will run
nationally (20 times per
week) on the Weather
Channel network
Television spots close
with … Sponsored by
tag line

14. Planned Activities
2011
• Increase frequency of our patient education
newsletter Living with COPD - to quarterly
• Increase frequency of our professional
newsletter The COPD Digest - to quarterly
• Hold a second COPD patient education
seminar in Toronto for on-line broadcast

15. COPD Canada
COPD Patients’ Advocacy Association
Addressing the needs of the Canadian
COPD Patient
For more information: copdcanada@gmail.com
Chronic Obstructive Pulmonary Disease Association