Slides for my opening remarks at the talk by Mike Russo @ Hub Zurich, Tuesday, 24 May 2011, 7:30pm

1. HUB Event Mission-Driven Companies: Strategies for Marketplace Success
Mission-Driven Companies: !
Strategies for Marketplace Success
Tuesday, 24 May 2011, 7:30pm
The Hub Zurich, Viaduct

2. HUB Event Mission-Driven Companies: Strategies for Marketplace Success
Some people
feel, care, burn,
push, struggle...
They have a
mission!

3. HUB Event Mission-Driven Companies: Strategies for Marketplace Success
Empowering
people with a
mission

4. HUB Event Mission-Driven Companies: Strategies for Marketplace Success
Helping
the smart
& able to
find their
mission

5. HUB Event Mission-Driven Companies: Strategies for Marketplace Success

6. HUB Event Mission-Driven Companies: Strategies for Marketplace Success
You

7. HUB Event Mission-Driven Companies: Strategies for Marketplace Success

8. HUB Event Mission-Driven Companies: Strategies for Marketplace Success
Activist / NGO

9. HUB Event Mission-Driven Companies: Strategies for Marketplace Success
But isn‘t the
private sector
the driving
Ac#vist / NGO
force today?

10. HUB Event Mission-Driven Companies: Strategies for Marketplace Success
Social Intrapreneur
a.k.a. „the lone fighter among complete idiots“

11. HUB Event Mission-Driven Companies: Strategies for Marketplace Success
CSR Professional

12. HUB Event Mission-Driven Companies: Strategies for Marketplace Success
The
Mission-Driven
Company

13. HUB Event Mission-Driven Companies: Strategies for Marketplace Success
The Mission-
Driven Company

14. HUB Event Mission-Driven Companies: Strategies for Marketplace Success
But how
to do it?
The Mission-
Driven Company

15. HUB Event Mission-Driven Companies: Strategies for Marketplace Success
Michael Russo"
Lundquist Professor of
Sustainable Management

16. HUB Event Mission-Driven Companies: Strategies for Marketplace Success
Companies on a Mission:
Entrepreneurial
Strategies for Growing
Sustainably, Responsibly,
and Profitably.
Stanford Business Books 2010

17. HUB Event Mission-Driven Companies: Strategies for Marketplace Success
Danke!
Whatʼs your mission?