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Bricks & Clicks Retail: From Enemies to Allies

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Bricks & clicks are often pitted against each other as onlookers question which will win the race to keep shoppers loyal to their stores or websites. The truth is, shoppers want an experience that includes both compelling in-store experiences and frictionless digital shopping. This provocative seminar will flip the narrative on its head by answering the question, “What if bricks & clicks went from enemies to allies?” By showcasing Medley, Hershey and Wild Blue’s fictitious grocery chain, the presenters will explore how physical retailers can win in the digital age, and online retailers can connect with shoppers in the physical world. There’s no denying the intersection of physical and digital.

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Bricks & Clicks Retail: From Enemies to Allies

  1. 1. From Enemies to Allies THE HERSHEY COMPANY & WILD BLUE BRICKS & CLICKS
  2. 2. Physical retail has not delivered a compelling response to the value proposition of online shopping.
  3. 3. Stores must become destinations. They must deliver experiences that are special and visceral. They must adapt to preferences.
  4. 4. But everybody is not the same.
 And every day is not the same.
  5. 5. How do I find a solution that works for everyone every day?
  6. 6. What About Grocery?
  7. 7. Designing Experiences Consumers Want
  8. 8. New realities influencing
 solution design: Digital commerce and same-day delivery. Auto-replenishment. Improved transactional tech. No barriers.
  9. 9. NeedWant +
  10. 10. Personalized Marketplace
  11. 11. Expertise. Engaged. Effortless.
  12. 12. Key Takeaways: Cooking evolves from basic necessity to self expression. Personalization and expertise become essential. Unique selections and friction-free transactions dominate. Loyalty results.
  13. 13. Meal Exploration
  14. 14. Discovery. Education. Social.
  15. 15. Key Takeaways: Switch from ingredient gathering to meal preparation. New ideas free shoppers to engage. Creativity, socialization, and education move to the front.
  16. 16. Oasis of Freshness
  17. 17. Urban. Digital. Fresh.
  18. 18. Key Takeaways: Need for fresh food downtown grows. Small format specialty shops fill the need. Smaller footprint and reduced costs. Digital fulfillment makes ample assortments possible.
  19. 19. A New Reality
  20. 20. Transcendent. Imaginative. Exploratory.
  21. 21. Key Takeaways: Virtual shopping augments digital and physical. Offers memorable connections with customers. Consumers enjoy immersion and relevance. Retailers enjoy loyalty and new revenue potentials.
  22. 22. Summary Like any retail encounter, grocery shoppers want experiences that are frictionless, relevant and emotionally rewarding. They want retail that complements their lives. Delivering what they want, in ways that work for them, is the foundation of loyalty. Exploring solutions today will inform strategies tomorrow.

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