On August 26th Facebook updated its promotion guidelines. Now brands can run contests directly on their timelines by asking fans to like, comment, or message to enter. On this webinar we are going to teach you : - How to rapidly deploy engaging contests straight to your Facebook Timeline - Perfect sentence architecture for highly engaging news feed contests - Picking winners at random based on comments, likes, fans or all three

1. 9 Strategies for Highly Engaging
Facebook Timeline Contests
Nathan Latka
CEO, Co-founder
with presenter:

2. “Promotions may be administered on
Page Timelines on Facebook.
Businesses can now:
• Collect entries by having users post
on the Page or comment/like a Page
post
• Collect entries by having users
message the Page
• Utilize likes as a voting mechanism“
-Facebook.com, August 26th,2013

3. • 1-4: Ideas for collecting entries easily through a timeline
contest
• How to rapidly deploy engaging contests straight to
your Facebook Timeline
• 5-9: Perfect sentence architecture for highly engaging
news feed contests
• Quickly picking winners at random based on comments,
likes, fans or all three
Today’s Agenda:

4. 1. Like to Win
• Lowest barrier to entry

5. 2. Comment to Win
• Feedback
opportunity
• Conversation
starter

6. 3. Most likes on
a comment wins
• Promotes quality
comments
• Incentivizes sharing
with friends

7. 4. Like &
Comment to win
• Double the
engagement
• One click to enter

8. POST ONE YOURSELF AT:
blog.heyo.com/tcc
PERFECT SENTENCE ARCHITECTURE:
Call to Action + Incentive +
Ending Time + Rules and Regulations

9. 5. Giveaway
• Leverage product as
incentive to enter
• Feature product as
image

10. 6. Photo Contest
• Specialized comment
• ‘most like’s on a
photo wins’ will drive
more shares and
entries

11. 7. Trivia
• Force users to
learn more about
your company

12. 8. Tell a friend
• Drives new leads
• Combine contest
with deal to
maximize utility

13. 9. Embed Contest
• Website
• Blog
• Landing Page

14. But now that the contest is
running, how will I…
• Pick winners at random based on
comments, likes, fans or all three?
• Inform the winner?
• End the contest?

16. Q + A