1. Evaluation
Questions 4 and 5.
Talking about audience.
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2. Who would be the audience for your
media product?
• Who is the target audience?
• How did you decide on this?
• How do you know they are your audience?
• What have you done to ensure they are
attracted to your magazine?

3. Who would be the audience for your media
product?
At the start of this project, you did some research on audience and you
decided you would be the target audience of your magazine. You should
have also created an audience profile (if not, now would be a good time
to do this). To complete this question you should:
• Explain who your audience would be (age, gender, class etc).
• Detail how you decided on them as a target audience.
• Consider if you have made any changes from your initial thoughts.
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4. Audience
You did a lot of work at the start of the project researching products and
their audiences.
You need to explain who the audience would be for your final product.
Why not try looking at your work objectively and imagine that you have
been presented with these pages as a real media text – you could
deconstruct your magazine on camera.
Who do you think the audience would be? Apply the same methods that
you used in your research stage to identify the audience and describe
them to us.
Remember to use pictures and text and other medium (video, sound) to
get your ideas across.
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5. How did you attract/address your
audience?
This is where you need to show the examiner you made choices on
purpose. You have a chance to showcase your talent. Here are some
things to consider:
• What choices have you made to attract the audience?
• What is good about your magazine, in terms of making it appealing to
your target audience? How do you know this?
• Could you include some vox pops?
• What about putting it on facebook and getting feedback?

6. How did you attract/address your audience?
You carefully considered every element of your magazine to make sure it
would appeal to its audience.
You need to explain the methods you used to attract your audience.
You then need to explain the methods you used to address your
audience.
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7. Attracting and addressing your audience
This question gives you a chance to really show off all the hard work you
did and point out all those little details you included to make your
audience interested in your product.
Maybe it was a special font, brilliant photography or an interesting colour
scheme that you used, or maybe all of the above. How did you use the
house style to make it more appealing?
Use the full potential of your blog and slideshare, prezi, video etc to show
all the things you did to attract your audience and make your product
visually appealing to them.
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8. How did you attract/address your audience?
Now consider how you addressed the audience. You need to consider
how you used:
• Language.
• Pictures.
• Font.
• Layout.
• Colour.
• Adverts.
• Offers.
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9. Attracting and addressing your audience
Once you attracted your audience, you addressed them.
Give us examples of the way you used language to talk to your audience.
You used certain words, certain phrases and certain writing styles to
address the audience on a level they would feel comfortable with. Give us
examples, explain to us.
Think about the way your photography addresses the audience. You
planned your models, costumes props and locations to say something to
your audience. How do your photographs speak to your audience? What
story do they tell?
Think how you chose your colours and fonts to ensure your work ‘spoke’
to your target audience.
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