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BUILDING a lasting
E-COMMERCE
REVENUE GROWTH PROGRAM
TESTING
SEO
ANALYTICS
TARGETING
PERSONALIZATION
REVENUE GROWTH
E-COMMERCE IS SATURATED WITH TACTICS
STOP
THINKING
TACTICS.
focus on
STRATEGY
Understand the challenges
Select the right tools
Put your strategy into action
A
B
C
three steps to
SUSTAINABLE
REVENUE
GROWTH
visitor preferences
change over time
CHALLENGE
everything interacts with
everything else
CHALLENGE
RED ADD-TO-CART CTA
Independently tested and
provided a 3.12% lift
BLUE SHIPPING BANNER
Independently tested and
provided a 4.83% lift
CONTINUED SITEWIDE
progress%
CHALLENGE
technical
COMPLEXITY
CHALLENGE
YOUR SITE IS A
TECHNICAL
SELECT
THE RIGHT
TOOLS
and build a
smart strategy
TACKLE
THE e-COMMERCE CHALLENGE!
✔
ALGORITHM-DRIVEN
REAL TIME OPTIMIZATION!
✔
TRUE MULTIVARIATE
OPTIMIZATION!
✔
FULL-FUNNEL
CAMPAIGN MANAGEMENT!
✔
TECHNOLOGY THAT IS
EASY TO IMPLEMENT & USE
✔
ALGORITHM-DRIVEN
REAL TIME OPTIMIZATION!
✔
TRUE MULTIVARIATE
OPTIMIZATION!
✔
FULL-FUNNEL
CAMPAIGN MANAGEMENT!
✔✔
TECHNOLOGY THAT IS
EASY TO IMPLEMENT & USE
TAKE action
ITS TIME TO
a four-step
ROLLOUT
PLAN
Start small
Implement results prematurely
Step up gradually by adding more variables
FIRST
THEN
NEXT
Expand to treat the whole sales funnel
FINALLY
THIS IS
how we roll
HICONVERSION’S SOFTWARE & SERVICES
MEASURABLE REVENUE GROWTH

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Building a Lasting eCommerce Revenue Plan