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Adeline Tan, Head of Marketing (Consumables), Amazon
- 1. Career changes. Writing your own script. Adeline Tan linkedin.com/in/adelinetan
- 4. Expectation
- 5. Reality
- 9. You don’t have to follow a traditional career path. There’s no rule book or playbook for success. Write your own roles. Don’t take people’s paths as the way that you have to do things. You have to do it yourself. ANJALI SUD CEO, Vimeo
- 11. … and follow your instincts
- 12. After listening to your career path from Radiographer to CEO, it has illustrated to me that it's more about grabbing opportunities as they arise, taking some risks from time to time and understanding what truly motivates you. It has given me confidence that changing careers is not necessarily a bad thing, as you will always take away something with you each time you change. ADELINE TAN IT Graduate, 2006
- 16. I often wonder if someone will finally figure out that I’m learning as I go. But I decided long ago that letting that feeling dictate my actions was counterproductive. Instead, I choose to reframe my mindset from one of impostor to one of explorer, because that is one role I can truly own. DEBORAH LIU VP of Marketplace, Facebook
- 17. Lean on sponsors and advocates
- 19. Lean on sponsors and advocatesSweat your networks
- 20. Almost everything in life worth doing is controlled by the Dip. At the beginning, when you first start something, it’s fun. The Dip is the long slog between starting and mastery. SETH GODIN Best-selling author
- 21. @bymariandrew
Notas del editor
- I’m sure many of us have experienced a career change or two. I wanted to do a quick poll of the room and see who here has changed jobs in the last 6 – 12 months? Career changes can involve more uncertainty and risk than staying on a linear, traditional career path. Having experienced the ups and downs of navigating career changes myself during my professional life, I’ve learned a few key lessons on how to reinvent yourself to achieve your career goals. and would like to share them with you today.
- First I would like to share with you a short video. [Play video] Raise of hands how many of you can relate to this woman in some way?
- I believe that at some point in our professional journey, we all have career aspirations or a sense of purpose that we’re seeking from our careers.
- My own goal from a young age was to pursue a legal profession.
- However after a short stint of work experience at a law firm, my aspiration to wear power suits in a court room, pivoted to pixels on a computer and I ended up studying a Bachelor of IT at UTS with a lot of late nights spent on coding assignments. My first full time role was on the IT graduate program at Westpac.
- From here and throughout my career journey, there have been 3 key career changes that I’ve made and with each transition I learnt a lot about what it takes to successfully transition into a new direction.
- As an IT graduate, we had the opportunity to rotate into different areas of the business. For me this included: CIO office were I was fortunate to travel to India on a research trip with 10 general managers Marketing rotation within the consumer marketing team Business Analyst within Wealth Management
- As a Business Analyst, your main responsibility is to write requirements documents for system changes and act as the bridge between developers and product teams. Typically the path of a BA can move into a project manager role, program director, head of IT function and ultimately a CIO
- However having opportunities to rotate across different parts of the business and working with a variety of people from different backgrounds, it helped me to understand that: <Read quote> In life, we often get tied down by what we think isn’t possible. But when we take control of the story we want to tell others as well as ourselves, there are no limits.
- How did my first transition transpire early in my career? During the IT grad program, I was assigned to a 5 month business rotation which sparked my interest in marketing. I developed a good relationship with my boss during this rotation, delivered results and she was a great mentor and coach to me. When she left Westpac and moved to Citibank as the Head of Marketing, she contacted me and asked if I would like to join her team in a newly created role as a Marketing Segment Manager.
- Formally assigned IT mentors were discouraging me from moving into a marketing role. They said, it would be no more than an admin role, I’d be moving backwards in my career. After much deliberation I decided to take a leap of faith and took on the marketing role – the driving force was that my marketing mentor was a great manager and I felt that the programs and initiatives I’d be working on would be much closer to the end consumer which was exciting for me. From my experience, following your gut and listening to those who are rooting for you will carry you through any difficult choices.
- While reflecting on role models that inspired me to make that career change, I managed to rummage through my old emails and found one that I wrote in 2006 to Ann Sherry, the CEO of Westpac NZ after I heard her present at a Women in Leadership event and re-reading it I wanted to share the message which I think is still relevant for me at this stage in my career and I hope its also relevant for some of you today. Dear Ann, I am working in a non-IT rotation in Consumer Financial Services currently and this has made me question whether I should stick to a career in IT or a career in the business. After listening to your career path from Radiographer to CEO, it has illustrated to me that it's more about grabbing opportunities as they arise, taking some risks from time to time and understanding what truly motivates you. It has also given me the confidence that changing careers is not necessarily a bad thing, as you will always take away something with you each time you change.
- After a few years at Citibank I decided to take a career break from work and move overseas to the UK to gain international experience. While I had moved into a pure marketing role, my interest in technology was still alive and burning and as the industry was also shifting more of the marketing mix towards digital I had a strong desire to jump on the bandwagon. The next transition in my career was from traditional marketing (print ad, TVC, direct mail) to digital at American Express.
- My first role at American Express was a 6 month contract role within web personalization. Towards the end of the 6 months, there was a open senior manager role to help lead Social Media for International markets. I was a little apprehensive as I didn’t have prior in-depth experience and I would have to teach emerging markets like Korea on ‘how to think about their social media strategy’, partner with mature markets like UK, AU, CA on social partnerships and global campaigns. Ahead of the interview, I took it upon myself to setup my own Twitter handle, followed thought leaders within the space, craft a plan for my first 90 days and nailed the interview itself. Over 2.5 years in this role, I continued to immerse myself among thought leaders both internal and external, spend time with partners like Facebook and Twitter since their platforms were constantly changing and uncover best practices across the organization to build up my subject matter expertise.
- From my own experience, I have found that many of us don’t feel comfortable that we can take a step up or do the job unless we think we can do 80% or more of the job description confidently…. whereas I’ve seen many of my male colleagues typically exude more confidence when it relates to asserting their authority, getting a promotion or finding a new role. Does this resonate with anyone here? In reality there can be a gap – big or small and there can be times we have to fake it till we make it. I even needed to once tell my manager who loves to control the flow of conversation, to let me have opportunities to insert myself in the conversation in meetings and be seen as a thought leader. As often times he would interrupt or hijack the conversation, I’d have the same perspective and then wouldn’t necessarily have a chance to voice it.
- Even for senior leaders like Deb Liu, the VP of Marketplace at Facebook. She says ‘I often wonder if someone will finally figure out that I’m learning as I go. But I decided long ago that letting that feeling dictate my actions was counterproductive. Instead, I choose to reframe my mindset from one of impostor to one of explorer, because that is one role I can truly own. This quote really resonates with me as I recognize that I need to embrace my own unique journey and stop having self doubt.
- For me, once I had reframed my mindset and broadened my digital skillset, I was able to accelerate my career into people mgmt and senior leadership roles. What was really important here was leveraging several sponsors who believed in me and helped to advance my career in significant ways, Most of my sponsors started as my manager or my manager’s manager. An inspirational leader I had, Luke an SVP at Amex, opened doors for me beyond my tenure in his team. While I was working for him as his Chief of Staff, I was able to earn his trust and confidence on both a professional and personal level. We had been through thick and thin – such as business re-engineering and annual strategic planning process to allocate multi-million dollar investments across his business. Because of this relationship, he helped me to accelerate my career by finding my next role when it was time for him to move back to New York, leading a Global Digital Acquisiton team where I led a team of product owners and marketing managers… and time and time again, he continued to be an advocate and open doors even when I moved back to Sydney by leveraging his networks and highly recommending me to the senior leadership team in Australia.
- I definitely hit a lot of career milestones in the UK having been promoted from Manager to Director, working in a global capacity and being a people leader. There was also another big milestone in my life - I had a baby daughter… and decided to come back to Sydney with my family after 6 years of working in London. After having a child, it definitely helps you to re-evaluate your priorities. In this phase of my life, I experienced my most recent career transition of coming back to work after maternity leave.
- Connecting with people aligned with my desired future rather than only those from my past was crucial to re-establishing my career in AU. I already did a lot of research to shortlist top companies that I wanted to work at beyond Financial Services. I had heard that Amazon was establishing its retail presence in Australia and as a loyal customer in the UK who had been wowed by the customer experience, I wanted to be part of the growth journey in Australia. I met with recruiters to find out if they had heard any more rumblings about timings, contacted friends and old colleagues who worked at Amazon in the US and UK to understand the lay of the land, company culture and leadership principles. Once job openings were posted, I was able to get referred to apply for the job and already had the inside track on what its like to work there. Throughout my career, I’ve had most success with warm introductions to hiring managers or being referred, to help get your profile elevated among hundreds of applicants. 6 interviews later and I was offered the job. Networking might feel like a sweaty spin class and that awful discomfort when you accidentally brush up against cyclist next to you… but getting on the proverbial bike and connecting with people who work at your desired company, or getting a warm intro from someone within your network who knows of someone who works there – can make a world of difference.
- Now that I’ve transitioned industries from Financial Services to eCommerce, I’ve found that its important to keep a learners mind and growth mindset. Whether its adapting to a startup environment, learning new jargon and tools, creating new processes to get the job done, or deeper understanding of how other marketplaces within the company are winning or failing fast. I’ve found that adaptability and resilience has always been key in workplace success. More than ever, our careers require us to constantly evolve with increasing automation and AI. The job I’m doing now is different from the one I performed before Amazon launched. I’ve gone from the second marketer hired to leading a marketing team in the span of 18 months. The job I’m doing today might also look different in a year or two. This might seem like a scary thought on the surface. But growth has always meant dealing with ambiguity…. wading into the murky waters and exploring, trying, failing, and learning. It’s important to maintain this growth mindset to continue to both find meaningful work and stay current in the future of work.
- On a final note, career transitions can appear unsettling at first and throughout my own journey I’ve had to make a leap without feeling like I had everything fully figured out. There are no magic wands when changing careers, but we can take small actions to help enable these changes: - seek mentorship and trust inner intuition because it often points your career in a direction that is aligned to who you are, even when its at odds with logic - there’ll be times when you feel like an imposter, but choose to be an explorer, have confidence in yourself and don’t be afraid to ask for sponsorship from those who know your track record - whether it be a coffee chat, LinkedIn connect or quick message to an old colleague, have the grit to put yourself out there to find your next job… once you’re there keep a curious mind. One thing I’ve learned after talking to so many people about how they changed careers is that everyone’s journey is unique. While common success patterns do exist amongst those who pull off a major career change, at some point we all have to decide which actions will enable our own unique career pivot. The great news is that we’re in the driver’s seat. We get to decide when to act on that tug to step away from our current job in pursuit of something that makes us happier. In the words of Maria Andrew, acknowledge where you are now. Where you want to be. And remember that the brick wall in between is forgetting that you’re the one writing your own story.