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Adrian Gregory
1.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. Data-Driven Data Democratization Product-LedPersonalization Growth Hacking Customer Centric Growth
2.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. Amplitude Adrian Gregory Head of Customer Success, EMEA Strategy Execution Simplifying it all
3.
My road to
visiting you all today Adrian Gregory Sr. Dir. of Customer Success, EMEA 20k Products Powered 5T User Actions Analyzed
4.
the age of product
5.
A Changing World Lives
Not Pageviews Landscape Changes OvernightProduct is the Revenue Center
6.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. Best Product Experience Wins
7.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved.
8.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved.
9.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved.
10.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. We’ve been talking about experience for years
11.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. Intuition is not enough.
12.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. Deliver Experiences Customize for delightShip fast and learn #productgoals
13.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. Execution Gap Deliver frictionless experience Can’t tell where users drop off Ship and learn fast Can’t determine impact Customize for delight Can’t personalize with data
14.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. Reasons… “silos working as different business areas with disconnected objectives” “Organizational influences, like the systems you have to integrate/interface with” “The cost and time needed to get proper data from the legacy mainframe systems” “Delivery vanity statements on slides instead of laser focus on actual delivery” “design visions from multiple teams for small journeys rather than a holistic vision” “focus on short- term gains over long term strategy” “a feature-driven go-to- market mindset over one that solves real customer problems” “all parts of the biz - sales, marketing, product dev, support - need to agree on priority #1” “people being incentivized and rewarded for things other than improving the customer experience” “interpreting customer need in the same way across the organization, and then doing something about it in a joined up way” Fragmented Teams
15.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. Marketin g Produc t Analytic s
16.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved.
17.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. The problem gets worse No single source for trustworthy data Can’t act on behavioral data Lack product insights on-demand
18.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. #1 Single Source of Product Data #2 Enable Self Serve Analytics #3 Enable action, integrate it into tools Let’s keep it “simple”
19.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. It’s a journey..
20.
21.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved.
22.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. 1M users every month 13% MoM Growth $2.5B Acquired First Time Purchase
23.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. 250+Active Amplitude users every week across Marketing, Product, Design, Growth, Support, and Sales
24.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. Key User Segments Key Conversion flows
25.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. How do we get Amplitude cohorts into our marketing tools? - Rappi Marketing
26.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. Stack powered with behavioral context Automated Personalization
27.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. 10% First purchase 30% Cost of Acq. 15% Increase in average order size
28.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved.
29.
30.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. All companies claim they want to get close to their customers, but few do it as obsessively as Intuit… The underlying reality is that you can’t believe what customers tell you. Customer behavior is the truth. Scott Cook #8 Fortune Future 50
31.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved.
32.
The Problem Customers are
creating, saving & downloading invoices in QuickBooks, but not emailing them
33.
The entire Quickbooks
product team dove into the behavior and rapidly experimented with new prototypes designed for Gmail users to learn more.
34.
• 2x higher
paid rate • Fastest growth in 35 year history
35.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. #1 Single Source of Product Data #2 Enable Self Serve Analytics #3 Enable action, integrate it into tools Let’s keep it “simple”
36.
© 2019 Amplitude
Inc. Confidential. All Rights Reserved. Thank You! adrian@amplitude.com amplitude.com/blog
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