Understand problem statement and select best solution based on measurable criteria.

1. Problem Statement & Design Solutions

2. Start
Problem Statement
Design Goals
Activity
Presentation
Tx !

3. Clear definition of Problem being solved
• Clearly Understand the problem that is being solved.
• Articulating the problem helps through what we know about
the problem and where they are gaps in knowledge.
• Problem definition should be a living doc that need to be
revisited often and the problem become better understood.

4. Do’s Don'ts
• Jump on solving or solution.
• Assumptions.
• Understand the problem.
• Target user’s goal.
• How the target user currently
solves the problem, and where
that solution falls short.
• What we will do to provide a
better solution to the user’s
problem.
• The measurable criteria we will
use to evaluate success.

5. Defining the Problem statement
Define / Focus Scope
• The Problem of .. (Problem Description)
• Affects .. (The Problem impacted by this problem)
• The impact of which is .. (How are the people affect bye this
problem)
• Success solution would provide … (the Benefit's of proposed
solution)

6. Design Goal Articulation
Serve articulation :
Case1: A school student Rama Raju, aged 10 years is form a
Govt. School in Pippara village, from west Godavari Dist., AP.
Where village have often power cut. She was a good academic
performer in her school at her first term, but in her second term
she scored comparatively low . There was a medical check up in
her school, where they found there was a increase in her eye site
due to which, Rama was having head ach, difficulty in reading
and could not see the board clearly. Which effected in her
academic result and also result in turning to introvert.

7. Case 2 : There is a house wife who take care of whole family welfare. Cooks
wonderful food, knows family needs, even looks at her husband business.
Once she need to put office stamp on the check book, she used her office
stem instead of her husbands. Due to which the check was return back. Then
they found she was not warring specks regularly when she was doing paper
work.
Case 3: There was an Auto driver have a vision problem at night times. He
was to so busy with his daily trips that he could not have time to go for eye
checkup. Due to which his vision problem increase as days go and also could
not see properly and used to take time to read his booking message on the
mobile.
Note: this were general problems how can we approach them. Write the list
of problems you find on this and prioritize them, and give solution for it.

8. Activity
• Divide into groups
• two people in the team (F2F)
• Talk generally and know your partners problems, interest, Likes,
dislikes .
• Create the best solution based on your understanding.
• Solution – can be a imaginary product, give a best solution for the
partner, define the design statement.
Note: UX is all about understanding users and make there life simple and easy. Design the
product which can be given to your partner when we do one to one interview. So that
every one will have solution for few of their problems.

9. What we Covered today
• Define problem statement
• Observation – Do contextual interviews
• Measurable techniques
• Best optimized solution
- Lets make the life easy to live

10. Reference
• http://www.thoughtworks.com/insights/blog/you-need-understand-
problem
• https://wiki.fluidproject.org/display/fluid/Problem+Statements+and+
Design+Goals

11. Hima Javvadi
UXD @ KRATOS ADS PTE. LTD
Reach me at : jhimamurthy@gmail.com
Face book Page : Artinme ( Feedback )
https://in.linkedin.com/pub/hima-javvadi/27/a94/b89
- Lets make the life easy to live.