The document summarizes the market potential, opportunity, target audience, competition, and marketing strategy for a proposed super kirana (grocery) store in Ahmedabad, India. It finds there is opportunity due to population growth and lack of competitors nearby. The store aims to attract homemakers and working women through competitive prices, discounts, and private label products. Marketing strategy includes branding the store and offering value through quality products at low prices.

4. By the coming of the month, we will launch customized products to cater to the need of every individual customer.

5. Later on we will come up with point system for complementary gifts to regular purchase base customers.

7. More Brands are available so customer get confused.

8. Marketing expense in the start will be huge, to establish brand name required

10. High population rate since past years is another opportunity for increasing sales of grocery.

12. Differences in consumer buying behavior and taxation laws.

14. We present an extensive range of products that are of different brands. There are package food product with better quality. Seasonable product are also at wide range.

15. Products are as follows :

16. Staple food : We offer an exceptional range of rice,wheat….

17. Bakery products : We offer breads of various forms and brands,which are of good quality.

18. Pulses : Wide range of different pulses

19. Dry fruits : There are different types of dry fruits with an attractive packaging

20. Beverages

21. Refrigerated Items : Fresh refrigerator products.