2. SoV M2 PROIZVOĐAČI
PO
SOV M2 x SNU YTD 2013
PROCTER & GAMBLE
27.60%
HENKEL GROUP
24.30%
L'ORÉAL GROUP
16.20%
SNU
SKU
311
389
667
256
389
687
153
258
431
COLGATE-PALMOLIVE
COMPANY
4.10%
60
60
133
BEIERSDORF AG
3.80%
42
72
109
28
41
72
42
44
81
254
494
661
KOMPANIJA
BIOMELEM D.O.O.
STEVAN STILL D.O.O.
Brands outside selection
2.70%
1.50%
19.90%

3. EVOLUCIJA SOV M2 x SNU
YTD 2012 vs YTD 2013
PROCTER & GAMBLE
HENKEL GROUP
-1.2
-0.6
L'ORÉAL GROUP
COLGATE-PALMOLIVE COMPANY
0
-0.3
BEIERSDORF AG
-0.1
KOMPANIJA BIOMELEM D.O.O.
STEVAN STILL D.O.O.
Brands outside selection
0.8
-0.4
1.9

4. SOV RETAILERS
20.00%
18.00%
16.00%
14.00%
12.00%
10.00%
8.00%
6.00%
0.00%
5.30%
1.30%
1.50%
1.60%
3.00%
4.00%
4.70%
5.10%
5.70%
5.90%
13.40%
14.70%
15.70%
2.00%
18.00%
4.00%

5. SoV M2(SNU) ProizvoĎača po trgovinama
3.80%
4.70%
19.10%
COLGATE-PALMOLIVE
COMPANY
HENKEL GROUP
5.30%
KOMPANIJA BIOMELEM
D.O.O.
13.50%
14.00%
27.90%
2.50%
10.70%
10.60%
10.90% 28.00%
8.90%
36.10%
7.50%
11.10%
5.30%
0.50%
0.30%
4.90%
2.50%
18.10%
10.10%
1.90%
6.80%
19.40%
7.60%
18.70%
24.50%
49.70%
2.10%
39.90%
19.10%
57.20%
15.10%
27.70%
9.40%
4.40%
39.10%
24.40%
34.30%
1.80%
1.80%
14.30%
14.10%
6.30%
24.10%
19.60%
35.70%
2.30%
Brands outside selection
42.90%
30.30%
0.30%
8.70%
20.90%
2.50%
13.40%
13.70%
21.70%
22.60% 25.60%
18.30%
2.80%
22.10%
17.90%
27.70%
STEVAN STILL D.O.O.
5.60%
19.40%
24.00% 29.60%
L'ORÉAL GROUP
PROCTER & GAMBLE
3.00%
10.10%
10.20%
19.00%
3.50%
14.50%
22.30%
24.30%
1.70%
2.10%
17.90%
21.10%
25.30%
26.30%

6. Brend vs Private Labels SoV
SNU x M2
Privatna robna marka
4%
Nacionalna robna marka
96%

7. HIT PROIZVOD

8. Hvala na pažnji
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