Native ads for Premium Brands

1. IRIS
DATA-DRIVEN DIGITAL MARKETING AGENCY

2. Iris's the first & the leading Data-driven Digital Marketing Agency specializing in Healthcare & Beauty
Market.
We works with clients to deliver digital solutions – whether that's marketing, development or strategy –
through the analysis of data and the execution of insights
Our Data-driven model offer clients many benefits:
1. Clarity and transparency: We make decisions through data analysis so our clients will have access to
similar insights, tools and report.
2. Faster decision making: We are able to make recommendations to the client with clear justifications and
goals. This means the client is faster to market with agency deliverables and can react quickly to make
the most of competitive opportunities.
3. Better agency performance: There are fewer mistakes made through execution and clearer
communication between the client and the agency. This means higher quality results, with better
returns on investment, delivered at a lower overall cost.

3. IRIS DEMAND SIDE PLATFORM
POWERED BY TENMAX TECHNOLOGY
PREMIUM AUDIENCE NETWORK & NATIVE ADS

4. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency
AGENCY PARNER IN ASIA with dsp

5. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency
BRAND PARNER IN ASIA with dsp

6. Real-Time Bidding Technology
Publisher Advertiser
ADEX
DMP
DSPSSP
RTB
AI
BigData
Re-Targeting
MachineLearning
Supply-Side Platform
AD Exchange Center
Data Management Platform
Demand-Side Platform

7. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency
IRIS MAXIMIZE YOUR AD PERFORMANCE

8. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency
Multi-
Devices
PC
Phone
Tablet
Period By day
By hour
Cities/
Provinces
Ho Chi Minh
Ha Noi
Da Nang
Operating
System
iOS
Android
Windows
Session
Frequency
By number
By time
By creative
Domain &
Placement
Domain
Domain Groups
Placement
50
Audience
Types
Mom & Baby Audience Se
Finance-Driven Audience
Car-Obsessed Audience
25 Article
Categories
Business
Beauty
Education
Keyword Keyword Targeting
Exclude keyword
Gender Male
Female
Age 0-17
18-34
35-55
Supply Web
Mobile Web
App
MULTIPLE OPTIMIZE METHOD

9. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency
Activity &
Hobbit
Food &
Drink
Entertainment
Travel
Fashion
ToyFun MovieCoupon
Finance
Credit
Card
Finance Business Property Investment Insuranc
e
Music
SexualBaby 18+ Cleaning
Supplies
CookHouseware
Gardening
Car
Speaking Game Education Books Social
Internet TelecomSoftware 3C
Technology
AlcoholE-commerce RestaurantPetBeverageFood SnacksDessert
Home &
Family
Travel Airline
News and
PoliticsNews Political
Issues
Law &
Goernment
BeautyCosmetic
Surgery
Shopping Auto
ScienceArt
ArtHealthHealth GymMedicine Sport
TARGETING BY 50 TYPES OF AUDIENCE

10. Game NewsBusiness Real Estate Education
Shopping Travel
HealthTelecom
History Humanity Food Finance
Sports
Politics
Beauty
Science
Movies
3C
Pets
Social Family
Music
Car
Literature
25 Article
Categories
By-Content
Optimization
25 Article Categories

11. HCMC
32.36%
Ha Noi
28.7%
PC
47.78%
Mobile/Tablet
52.22%
Viet Nam Traffic Profile
• Monthly Impression：280M+

12. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency
•TuoiTre, ThanhNien, 24h, LaoDong, MotTheGioi, BaoDatViet, DocBao,
VietNamPlus, DaiKyNguyen, TienPhong, VTC, Tin247, KienThuc, VietBao,
DanViet, VOV, PetroTimes, TinTuc, DocBao, PhapLuatSo, PLO, VnTimes
GENERAL NEWS
•Zing, Yan, Wap, Blogtamsu, TheBox, Go, RingRing, Tiin, VietGiaiTri, GioiTreViet,
BaoDuHoc, Yeah1, Saostar, Phuot, DuLichBuiENTERTAINMENT
•PhuNuVaGiaDinh, Eva, Guu, Emdep, PhuNuNews, Webtretho, NgoiSao,
PhuNuToday, PhuNuNet, Marry, DepPlus, Dep, MeVaBe, LamChaMe, AloBacSi,
DieuTri, NgoiSao, NauNgon, GiaDinhOnline, GiaDinhVn, Mecuti
FAMILY – WOMEN – HEALTH
•DoanhNhanSaiGon, TiepThiGiaDinh, NhipCauDauTu, TapChiTaiChinh,
NguoiTieuDung, TheSaigonTimes, BrandsVietnam, Bloomberg, CoPhieu68,
MuaBanNhaDat, BizLive, DanKinhTe, VinaCorp, QuanTri
FINANCE – BUSINESS
•2Banh, MotoSaigon, TestXe, OtoSaigon, HoiXe, BongDa, TinTheThao,
BongDaPlus, TheThao247, Ole, TheThaoVanHoa, TinhTe, Download, NhatTao,
TaiMienPhi, SpeedTest, TechZ, Cnet, QuanTriMang
AUTO – SPORT –TECHNOLOGY
HUNDREDS OF PUBLISHER

13. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency
•VN Ngày Nay, Báo Mới, Tin Nóng 24h, Đọc Báo Mới, Tin Mới Nhất, Báo Công An,
Tin Tức 24h, Vietnamnet, Báo Pháp Luật, Tuổi TrẻGENERAL NEWS
•NhacCuaTui, Garena, ZingTV, Clip TV, Xem Tivi Online, Lịch Vạn Niên, La Bàn, Câu
Hay Ý Tuyệt, Ahihi, Clip Hài Giải Trí – Clip Vui, Hài TVENTERTAINMENT
•B612, BeautyPlus, Camera360, Mocha, Sổ Tay Bệnh Lý, DrOH Bác Sĩ Nhà Tôi,
BHYT, BIBABO - An Tâm Làm Mẹ, Chăm Sóc Em BéFAMILY – WOMEN – HEALTH
•vStock, StockNews, Chứng Khoán Cơ Bản, Bất Động Sản, Tin Bất Động Sản,
Landber – Kênh Bất Động Sản, Tin Nhanh Bất Động Sản, Lãi Suất Ngân Hàng,
Thông Tin Tài Chính, Tin Tức Tài Chính
FINANCE – BUSINESS
•Football Live Scores, Tỉ Số Trực Tiếp, BongDa24h, Fitneasy Cho Người Việt,
Compass, Wifi Master Key, Clean Master, Bảng Giá Xe
AUTO – SPORT –
TECHNOLOGY
HUNDREDS OF PUBLISHER APPLICATION

14. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency
Real Time Respond Performance Report
ü Trend analysis
ü Multiple Ads Metric
ü Review ads based on
various grouping
method
ü Download report in
Csv document
REALTIME PERFORMANCE TRACKING & REPORT

15. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency
ü Conversion
Tracking
ü Third Party
Tracking
ü UTC code allow
to
sync multiple
media
including FB Ads &
GDN
FULL SALE FUNNEL CONVERTION TRACKING

16. AD
optimization
Audience
NATIVE AD
IS MORE
REAL NATIVE

17. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency
• 2 habits of online users: Banner Blindness & Ad Block
• This decreases ad effectiveness. Advertisers lose faith into banner ads & change
to more engagement platform like Facebook Ads
ONLINE BEHAVIOUR OBSTACLES

18. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency
Tài trợ ASUS
vietnam
CTR
4x 1.52x 1.53x
Memory Purchasing
Desire
Compared to traditional BannerAd
Low
interruption
Decommer-
cialization
Lift Brand
Preference
Ads that fit to your website contents
NATIVE ADS BETTER PERFORMANCE

19. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency
Premium Native
Networks
Multi-targeting
Methods
Exclusive
Customized
Service
Techniques
Supporting
Ads that fit to your contents
NATIVE ADS BETTER PERFORMANCE

20. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency
n Campaign：ASUS VN_PR Native ad
n Schedule：10 days
n Average VCTR：0.51%
n Creative：
NATIVE ADS SHOWCASE

21. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency
NATIVE ADS SHOWCASE

22. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency
SCREENSHORT

23. RATECARD
IRIS DEMAND SIDE PLATFORM
POWERED BY TENMAX TECHNOLOGY

24. IRIS DATA-DRIVEN DIGITAL MARKETING AGENCY | +84 888 239 444 | partner@irisdigital.agency | www.irisdigital.agency
CPC Impression Viewable vCTR Click Media Cost
3500 10,000,000 6,500,000 0.50% 32,500 113,750,000
1. Fixed Cost per click: 3,500 vnd/CPC
2. Min Bid Cost per impression: 10,000 vnd/CPM
3. Example plan:
RATECARD

25. Thank you!
IRIS DEMAND SIDE PLATFORM
POWERED BY TENMAX TECHNOLOGY
PREMIUM AUDIENCE NETWORK & NATIVE ADS