The two-day course is designed to provide marketing practitioners with effective email & SMS marketing strategies to increase sales and brand awareness, retain customer relations and strengthen external relations, introduce new products, launch promotion campaigns, and succeed every marketing campaign at both profit and non-profit organizations. By the end of the course, participants will be able to apply the lessons learnt to gear their marketing campaigns towards a successful path.

1. Brochure of
Email Marketing Training
Grow your Sale Volumes at Ease
25-26 May, 2013 @ Park Café - VTRUST Outlet
Call @ 012-906-340 / 012-699-553

2. Course Objectives
The two-day course is designed to provide marketing practitioners with
effective email & SMS marketing strategies to increase sales and brand
awareness, retain customer relations and strengthen external relations, in-
troduce new products, launch promotion campaigns, and succeed every
marketing campaign at both profit and non-profit organizations. By the
end of the course, participants will be able to apply the lessons learnt to
gear their marketing campaigns towards a successful path.

3. When 25-26 May, 2013 at 8:00am – 5:00pm
Where Park Café (Vtrust Outlet)
Course Specs 2 days, 8 sessions, 12 hours
Language Khmer (materials in English)
Course Fees: $99 (Refreshment, lunch provided)
Further Info Call: 012-90-63-40 / 012-699-553
General Details
 Email Marketing Overview
 CAN-Spam Acts and Unethical Issues
 Email List Building
 Core Concepts of Email Marketing Campaigns
 Spam Avoiding & Minimizing
 Creating Plain & Rich Text Email Campaigns
 Creating HTML Email Campaigns
 Mass Mailing (E-Mail Merge with Ms. Outlook & email server)
 Exercises & Practices
Course Contents
Investment in email marketing will grow
from US$1.3 billion in 2010 to US$2
billion by 2014.
SOURCE: FORRESTER RESEARCH, JANUARY 2012
Facts

4. Day 1: 25 May, 2013
Session 1 8:30am – 10:00am
Email Marketing Overview
Provide a general view of worldwide email marketing, in-
cluding key statistics and trend both worldwide and nation-
wide.
CAN-Spam Acts and Unethical Is-
sues
Provide key knowledge of spam and unethical issues regard-
ing email marketing.
Session 2 10:30am – 12:00pm
Building Email Lists
Provide key skills in building email lists from CRM data,
business networking events, social network sites (LinkedIn
& Facebook), directory pages and other websites using tar-
geting email spider program. Also provide practical
knowledge of importing from /exporting into Ms. Outlook,
Gmail & Yahoo CSV files.
Session 3 1:30pm – 3:00pm
Understanding of Core Concepts of
Email Marketing Campaigns
Provide key understanding of email campaigns (rich text,
plain text and HTML formats), including different types of
email marketing campaigns (follow-up, promotion, sales
lead generation, event & invitation, new product launch,
newsletter, auto-response, scheduling, etc.)
Spam Avoiding & Minimizing
Provide guidelines to successful launches of email cam-
paigns by providing keys to wording, design, word choices,
spam-like words, types of spam-like campaigns, email serv-
er requirements and sending policies and limits.
Session 4 3:30pm – 5:00pm
Creating Plain & Rich Text Email
Campaigns
Provide key skills in creating plain and rich text email cam-
paigns, using online-based email platforms, Ms. Outlook,
Word & Publisher.
Day 2: 26 May, 2013
Session 5 8:30am – 10:00am
Creating Basic HTML Email Cam-
paigns (Web-based platform)
Provide practical skills in creating basic HTML email mar-
keting campaigns using online-based email platforms
(Gmail, others).
Session 6 10:30am – 12:00pm
Creating Basic HTML Email Cam-
paigns (Microsoft Office Packages)
Provide practical skills in creating HTML email marketing
campaigns using Microsoft Outlook, Word & Publisher.
Session 7 1:30pm – 3:00pm
Mass Mailing
Provide key skills in sending email campaigns to a large
number of recipients by using PHPList software, dedicated
email servers, and E-Mail Merge integrated with Ms. Out-
look and Word/Publisher.
Session 8 3:30pm – 5:00pm
Exercises & Practices
Provide trainees an opportunity to practice creating an email
marketing campaign (campaign type and topic assigned by
the trainer) and sending as a test, using E-mail Merge inte-
grated with Ms. Outlook and Publisher.
Course Schedules

5. Mr. Hoem Seiha, a training and event organizer, a long-standing email
marketer and an award-winning English writer, has built a huge success
on business relations & networking and marketing campaigns through
both written & spoken communications. Aside, he has such skills and ex-
periences in education sciences, media and communications, and field
marketing that he has understood and achieved many marketing cam-
paigns.
Trainer Profile
Who should attend this course?
This intensive course is ideal for marketing practitioners or sales persons,
email marketers, entrepreneurs and those who organize frequent events
and trainings or those who want to develop their email marketing skills to
prepare for the future marketing campaigns.
Ideality

6. $99 ($20 discounts for group or early registrations by or before 16 April;
$10 discounts for group or early registrations by 22 April. Refreshments
and lunch are provided)
Course Fees
In order to fully benefit from the course,
 Participants are required to bring their laptops (with high speed de-
sired, also 3G Modems and flash drives, if possible) to the training
(laptops have to have Ms. Office Packages installed, Outlook, Word, and
Publisher required).
 Participants are required to have an email account configured on Mi-
crosoft Outlook (2007,2010) on their laptops.
 Participants should have Yahoo, Gmail, Facebook and LinkedIn Ac-
counts (create ones if you have not yet had).
 Participants should know some English
Participant Guides & Requirements
(#17, St. 604, Toulkok, Phnom Penh)
Email: entrepconsulting@gmail.com
Tel: 012-90-63-40 / 12-699-553
Website: www.entrepconsulting.com
Limited class size, only 25 seats available.
Information & Registration