Friends & valuable clients,
Promoting your company’s brand is one among the most challenging tasks, but it’s also one among the crucial components to your successful marketing plans. And branding, of course, contributes to your company’s goodwill that is considered as an asset to your business. However, to achieve your branding campaigns and boost your company's goodwill, you’ll need more than just a mere marketing campaign. That is “Media Relations” that supplements your whole PR and marketing campaign.
It’s that daunting again when it comes to choosing a PR agency to do branding jobs for you, isn’t it? However, you’re right on the track here. With X-Media, you’ll have opportunities to achieve your branding plan that contributes to the success of your business growth.
Unlike any other PR practitioners, we apply innovative approaches for branding and advertising through engineering of creative and earned media contents. While paid advertisements give you brand awareness and product publicity, earned media coverage goes beyond that, allowing you to voice your company and products and thus bringing about public confidence in your company's brand.
Last but not least, we’d like to thank you for your kind consideration on and using our services.
Best Regards,
Hoem Seiha
2. Message from
Engineer-in-Chief
Friends & valuable clients,
Promoting your company’s brand is one among the most challenging tasks, but it’s also one among the crucial components to your successful marketing plans. And branding, of course, contributes to your company’s goodwill that is considered as an asset
to your business. However, to achieve your branding campaigns and boost your company's goodwill, you’ll need more than just a mere marketing campaign. That is
“Media Relations” that supplements your whole PR and marketing campaign.
It’s that daunting again when it comes to choosing a PR agency to do branding jobs
for you, isn’t it? However, you’re right on the track here. With X-Media, you’ll have opportunities to achieve your branding plan that contributes to the success of your business growth.
Unlike any other PR practitioners, we apply innovative approaches for branding and
advertising through engineering of creative and earned media contents. While paid
advertisements give you brand awareness and product publicity, earned media coverage goes beyond that, allowing you to voice your company and products and thus
bringing about public confidence in your company's brand.
Last but not least, we’d like to thank you for your kind consideration on and using our
services.
Best Regards,
Hoem Seiha
3. Our Services
Media Engineering
We provide Media Relations solutions to
help achieve your branding campaigns...
Publication Engineering
We produce media kits to help journalists
find your facts fast and easily...
Content Engineering
We report stories and produce PR contents of your company for the media...
Digital Engineering
We provide social media advertising solutions to add brand presence online...
4. Media Engineering
Why Media Engineering
For a robust branding campaign, Media Relations is an indispensible tool. At X-Media,
we provide the most advanced and creative media relations strategies to bring about
the interest of media into your company, products and services so that the media
mention your company most frequently on their running programs. Once your business along with your company’s spokesmen are frequently covered in the media,
readers, radio and TV consumers see and feel your stories, bringing about consumer
confidence in your company and products.
How Do We Work
Conduct Media Relations: We conduct media relations between your company and
media organizations and bring about media interest to your business so that they report stories about your company and products. Further, we place you directly at the
most influential TVs in TV professional talk shows and exclusive interviews, editorials
and columns on newspapers or magazines. We have a good connection with various
media organizations in Cambodia, giving us a huge asset to successful earned media
coverage campaigns.
Create Media Interest: We create and bring about media interest to your industry, advise your spokesmen on what and how to respond to the media, and suggest story
pitches for the media to cover your
business or parts of it in their work.
Media Coverage Monitoring: In order to measure effectiveness of the
media relations campaign, we trace
every single piece of mentions of
your business and industry by the
media and report it to you for future
consideration or decision.
5. Content Engineering
Why Content Engineering
Sometimes, news reporters are hassled by your promotional puffs. With our long experiences and strong expertise in media reporting, we can professionally ensure media coverage on your company’s stories for a number of media outlets in Cambodia.
How Do We Work
Write Your Stories: We write stories of your company and work with the local and international media to ensure earned coverage of your business. With our expertise in
media and story reporting, we can make your stories appealing to the media and earn
public’s confidence in your business.
Run Your Stories: Thanks to our good connection with the local and international media organizations, we place your written stories at various media and ensure that they
will be run as parts of top stories on their newspapers and magazines. The more your
stories get covered in the newspapers, the more famous your brand become, as this is
an effective method to promote brand professionally. People of the modern days seem
to be tired of the promotion pieces of information on the pages of newspapers and
magazines.
Media Coverage Monitoring: In
order to measure effectiveness of
the campaign, we trace the pieces
of the stories to see if there are any
changes to suit their newspapers
and magazines so that we can
adapt to preferences of each of the
media organizations to ensure
greater coverage in the future campaigns.
6. Publication Engineering
Why Publication Engineering
Direct communication with the consumers is a terrific way to promote your brand and
generate awareness of your products. To provide your consumers with direct communication, we produce periodic newsletters about your company, industry information,
and human interests to suit your target audience and keep them informed about your
companies on a periodic basis.
How Do We Work
Produce Periodic Publications
For most of companies that rely entirely on brand name, periodic newsletter, market
review, or periodic report is the best way to communicate with and keep your consumers informed about your company’s brand name and specialty for certain services and
industry. Periodic publications about your company, industry and market review allow
you to continually communicate with your consumers.
Distribute Publications
It’s no use having your periodic newsletters or reports kept inside your company. It
needs distribution. At X-Media, we have a great deal of email contact lists of media organizations and consumers that might be interested in your newsletters, reviews or reports. Further, you might also print them out and distribute to your consumers at your
pleasure.
Feedback & Monitoring
To measure how this campaign is
effective for branding strategies, we
work with the media reporters and
consumers to take a brief survey
about the publications. This will allow us to adapt and make some
changes according to the survey
results.
7. Digital Engineering
Why Digital Engineering
Among one million Cambodian who go on Facebook (2013 stats), around
60% of them are active users. Earning Facebook presence is a good way
to keep in touch with your potential and existing consumers, interact with
the public, and expose your products to a number of people. Aside from social media such as Facebook, around 100,000 people are actively using
emails. 50% of them open mail boxes frequently. To reach them, email is
the fastest and cheapest way. Communicating with those people to get
your periodic publications seen by their eyes, quickly and cheaply.
How Do We Work
Create Business Pages
We create a business page for your company brand and generate brand
awareness on social media like Facebook arena.
Create & Update Contents
We create interesting contents and update urge-to action posts on your
page regularly to stimulate and keep interactions between your company
and consumers. Contents can be photos of activities within your company,
contents of your products and company, industry-related news and many
other kinds of contents that will suit your company branding strategies.
Feedback & Monitoring
Keeping track of the contents
and post updates enables us
to know what will be interesting for the consumers. And
thence we can make changes
to satisfy the consumers on
that social arena.
8. Our Clients
Who Are Our Clients
Our clients are from major industries such as real estate, foods and beverages, fitness, and appraisal service, some of which are planning for franchise offerings and
IPO.
Contact
Entrepreneur Consulting | H/p: (855)12-699-553| Email: entrepconsulting@gmail.com
|
| Website: www.entrepconsulting.com | #113 (Parkway Square), Mao Tse Tung Blvd.,
Tuol Svay Prey I, Phnom Penh, Cambodia.
Find Us
www.facebook.com/EntrepreneurConsulting
www.linkedin.com/pub/entrepreneur-consulting/55/60b/199