5 Ways hospitality properties and venues, including restaurants, resorts, hotels, and spas, can incorporate audio into their internet marketing campaigns. Blogs, podcasts, virtual tours, website audio, and eTraining are discussed.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
5 ways hospitality properties can use audio on the internet
1. Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
5 WAYS HOSPITALITY
PROPERTIES CAN USE
AUDIO ON THE INTERNET
2. Introduction
Why should I incorporate audio into social
media and internet marketing initiatives?
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
3. Introduction
The internet is traditionally a visual space that
focuses on text and images.
Incorporating audio online can help you…
• Differentiate yourself from your
competition
• Create a multimedia, multisensory
experience for your online following
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
4. Where can I use audio?
1. Your website
2. Videos
3. Virtual Tours
4. Blogs and Podcasts
5. eTraining Programs
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
5. 1. Your Website
Most websites don’t incorporate audio. If yours
does, it will help you set yourself apart from the
pack.
Adding audio increases engagement and makes
pages more “sticky,” meaning that visitors will
spend more time on your site.
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
6. Example: Southwest Inn at Sedona
This Arizona-based hotel uses
professionally produced audio to enhance
website navigation.
The voice over on the site directs visitors
to testimonials and reservations pages.
The audio also promotes the Inn’s
eNewsletter, special promotions, and
events calendar.
Seasonal rates and special event packages
are also discussed.
View of the Southwest Inn at Sedona
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
7. First Step:
Develop an audio logo to play on your home
page. This way, online visitors will start
associating a particular sound with your brand.
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
8. 2. Videos
YouTube is one of the world’s most frequently
used search engines.
Harness internet video presentations to gain
exposure and interact with interested guests
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
9. Example: Holiday Inn
Holiday Inn has YouTube videos that:
Promote the company’s newly
designed website
Show a time-lapse video of staff
setting up a new property
Announce social media campaigns,
encouraging interactions
Display popular television ads
Holiday Inn, Saddle Brook NJ
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
10. First Step:
Brainstorm video content with your staff.
Some popular ideas are:
• Property Tour
• Meet the Staff
• 5 Things To Do in Our City
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
11. 3. Virtual Tours
A virtual tour can allow potential guests to
experience your property from the comfort of their
own living room.
Adding audio gives you additional marketing
opportunities. You can greet guests, show and tell
what sets you apart, and highlight the unique
offerings throughout your property or venue.
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
12. Example: Waverly Inn, Halifax, Canada
The tour begins with a panoramic
view of the Inn’s Lobby. Relaxing
music plays as a professional voice
over describes the inn’s features.
Each type of room is introduced and
described by the same voice over.
The music is carried throughout the
entire presentation, helping to
create consistency.
Entrance to the Waverly Inn
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
13. First Step:
Create a virtual tour with a company like RealTour
Vision.
Adding an audio greeting to the beginning of your
virtual tour can help online visitors feel as
comfortable and at home with your facility as real
life guests.
Choose music to play throughout the tour and keep
voiceovers consistent. The right audio will help
increase interactions
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
14. 4. Blogs and Podcasts
Blogs and podcasts are content that you can
create based on your expertise.
Creating an Audio Blog or a Podcast takes
blogging to the next level. Using your property’s
voice allows you to form deeper connections
with customers
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
15. Example: Crowne Plaza Times Square, Manhattan
The Times Square Crowne Plaza has a
frequently updated blog that highlights:
Area Atractions, like parks,
museums, and theater
Guides to NYC Neighborhoods
New Restaurants
Concierge Recommendations
26th floor : Crowne Plaza, Times Square
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
16. First Step
Start a blog. Introduce yourself and your staff
members, talk about what makes your hotel
and neighborhood great.
After you write your blogs, read them to
produce a podcast.
Follow up on your most popular blogs with new
audio content.
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
17. 5. eTraining Programs
In addition to on the job training and paper-
based learning, your staff can benefit from
eTraining programs that appeal to multiple
senses.
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
18. Example: Thayer Lodging Group
To teach about Thayer Lodging Group’s
numerous conference centers, audio was
developed for a slide presentation that
Established a theme, carried
throughout the conference
Incorporated interactive features
Mixed professional and character
voices to increase engagement
Hampton Inn, Sarasota Florida
Part of the Thayer Lodging Group
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
19. First Step:
Decide what kinds of training programs would be
effective and appealing to your customers.
Create videos or slide presentations that will encourage
learning and proper training. Add audio to enhance
content.
Download Holdcom’s eTraining and eLearning Tips
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
20. Conclusion
Audio is a tool that can be used to enhance
marketing strategies and customer service
initiatives within the Hospitality Industry.
For Hotels, Resorts, Restaurants, and Spas, the
right audio can help
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
21. The Next Step
Click Here to learn more about using audio to
enhance marketing and customer service
strategies.
Brought to you by Holdcom | www.Holdcom.com | 800.666.6465