All about Message On Hold Marketing for restaurants and catering facilities.

1. 12 Months of On Hold Marketing
for Restaurants
How to Keep Message On Hold
content up to date, informative,
and effective.
www.holdcom.com | 800.666.6465 | info@holdcom.com

2. About Message On Hold
• Communicating and marketing to callers on
hold enables your property or venue to tell
your audience exactly what sets your business
apart.
• Turn passive time spent on hold and make it an
informative, active part of the guest
experience.
• Your callers are already waiting on hold, and
MOH marketing allows you to us it as a helpful
business-building tool.

3. Message On Hold Content
• Creating content for on hold messages is the
first step of creating useful MOH information.
• Use your Message On Hold program to:
– Reinforce current marketing objectives
– Noteworthy on-site features
– Highlight your unique offerings
• Look forward to upcoming events to keep
your program up to date.

4. January
• Explain your “light”
menu options to attract
customers with New
Year’s Resolutions to
maintain a healthy life
style
• Inform callers of changes
in hours after the
holidays
• Announce upcoming
events for the next
month

5. February
• Give Valentine’s Day
information, including
prices, hours, and
options
• Explain winter specials
and the seasonal
produce they include
• Promote lunch specials
for businesses and
schools with February
Break

6. March
• Promote special events
to get people out of the
house before Spring has
official sprung
• Include availability for
holiday gatherings
• Update content about
menu offerings to
include Spring options

7. April
• Announce the opening of
outdoor dining spaces
• Include catering
availability for local
businesses for events
such as Administrative
Professionals Day
• Start promoting
Mother’s Day menus and
schedules

8. May
Include complete
information about
upcoming, seasonally
relevant happenings:
– Mother’s Day
– Father’s Day
– Graduations
– Prom Dinners
– Weddings

9. June
• Switch your menu
information to
Summer offerings
• Highlight your kid-
friendly options, as
school is now ending
• Include location and
directions if you are
hoping to attract
vacationers.

10. July
Promote summer
events you’re hosting
and participating in:
– Bar-be-ques
– Block parties
– Street fairs

11. August
• Announce your
participation in
summer festivals, like
town celebration days
and County/State
Fairs.
• Encourage diners to
come in to try your
summer menu before
fall begins.

12. September
• Promote back to
school specials an
autumnal harvest
dinners
• Start hyping
Halloween events.

13. October
• Promote your costume
contests, Halloween
promotions, and
neighborhood trick-or-
treat program
participation
• Encourage callers to
make holiday
reservations and
catering requests early.

14. November
• Announce your
holiday hours for
Thanksgiving and
beyond
• Give information
about catering for
corporate and
personal holiday
parties

15. December
• Wish callers
“Season’s Greetings”
and “Happy New
Year”
• Include your holiday
scheduling
• Encourage
reservations for New
Year’s Eve

16. The Benefits of MOH For Restaurants
On hold programming:
– Keeps guests from waiting in silence, making
them feel unappreciated
– Allows you to highlight your unique offerings
– Gives the opportunity to promote new menu
items, promotions, locations, or products
– Keeps guests on hold entertained
– Helps you promote your business

17. Make Audio Work For You:
FREE DOWNLOAD:
How to use audio to
improve marketing and
guest services for
Hospitality Properties
CLICK HERE
www.holdcom.com | 800.666.6465 | info@holdcom.com