HolidayIQ is India's largest travel community with over 1 crore reviews from travelers. Domestic tourism in India is growing, with over 1.29 billion domestic trips planned in 2014 compared to 18 million international trips. Smaller towns are seeing more tourism spending than large cities. Homestays are becoming an important part of hospitality, especially in states like Kerala, Karnataka, Maharashtra, and Himachal Pradesh. Women now make up 28% of travelers, prioritizing cleanliness, safety and accessibility. Tiger tourism is growing rapidly, up 230% in 2015, with top destinations being Bandipur, Sunderbans, and Ranthambore National Parks. Cleanliness is becoming an increasingly important factor
4. 1
Crore
Reviews from
travelers
1.2
Crore
Travelers
every month
Reviews
every month200
thousand
A B O U T U S
4.3
15,238 total
9,010
3,651
1,405
5
4
3
2
1
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5. H O L I D A Y S T A T S
As per the data released by the Ministry of Tourism, Government of India
for 2014, Indian travellers are key to domestic tourism.
Number of domestic
trips planned by Indians
travellers
1290million
Number of international
trips planned by Indians
travellers
18million
Number of foreign
tourists arriving in India
5.7million
8. 2011 2012 2013 2014 2015
% of vacation spends
by Non-metros
% of vacation spends
by metro cities
Travellers from Non-
Metro cities are
spending more than
travelers from metros.
38
62
43
57
50
50
55
45
53
47
P L A C E S W I T H H I G H E S T
G R O W T H I N T R A V E L L E R S
Travel is now the primary aspiration in
the non-metros. The largest growth in
number of travelers in India has come
from these cities.
B E Y O N D T H E M E T R O S
• Jaipur
• Indore
• Lucknow
• Patna
• Bhopal
• Chandigarh
• Surat
• Bhubaneswar
• Coimbatore
• Agra
• Goa
• Nagpur
• Kanpur
• Visakhapatnam
10. of weekend getaways are road trips. Better
infrastructure in terms of road connectivity,
availability of transport options such as
buses, cabs, self-driven cars have
contributed to this trend.
60%
of travellers are
travelling within their
own state31%
of travellers are
travelling within
their region56%
New destinations within this range are
becoming popular among travellers.
250 - 300KM
R E G I O N A L
T R A V E L
11. H O L I D A Y B U D G E T S
Average budget per
person per night
Average total holiday
budget
2011 2012 2013 2014 2015
1,387
3,764
1,086
2,800
1,886
33,368
26,397
18,643
16,416
Gradual reduction in number of person-nights indicates
shorter holidays and smaller groups:
12,585
13. The Konkan coast of Maharashtra is another
success story (homes of fishermen).
M A H A R A S H T R A
7%
K A R N A T A K A
K E R A L A
40%
27%
Kerala & Karnataka are leaders in homestays. No coincidence that
both these states have a specific homestay policy framework.
Top Destinations with maximum homestays : Coorg, Kochi,
Alleppey, Chikmagalur and Wayanad. Small homes in the
backwaters of Kerala , Coffee plantations in Karnataka.
H I M A C H A L
P R A D E S H
10%
Home-stays are also
carving a niche in a few of
the well known tourism
destinations in North India
H O M E S T A Y S
Homestays are quietly but surely becoming an
important part of the Indian hospitality industry,
especially in the budget segment and have
flourished in certain specific welcoming
geographies, but not all across the country.
T A M I L N A D U
4%
H O M E S T A Y S
D I S T R I B U T I O N
B Y S T A T E
14. PAN - INDIA
5.32 | 5.10
Homestays Non-homestays
T A M I L N A D U
O V E R A L L
S A T I S F A C T I O N
B Y S T A T E
M A H A R A S H T R A
5.14 | 5.06
K A R N A T A K A
5.35 | 5.08
K E R A L A
5.39 | 5.22
H I M A C H A L
P R A D E S H
5.38 | 5.26
H O M E S T A Y S V / S O T H E R S
In many places, Home-stays are beating other
forms of accommodation in guest satisfaction.
2016 will see this trend rise further.
16. W O M E N T R A V E L L E R S ’
P R I O R I T I E S &
P R E F E R N C E S
T R A V E L L I N G P R E F E R E N C E S :
prefer travelling
with family25%
prefer travelling
with friends22%
prefer travelling
with girl-gang18%
prefer travelling with
significant other8%
C L E A N L I N E S S
SAFETY
A C C E S S I B I L I T Y
Are the top-most priorities for
woman travellers in India
prefer travelling
solo13%
of all holidays are
planned by
women28%
17%
Women’s holiday
budgets are higher
than men’s by:
17. B E A C H
Kerala
Goa
Andaman
Pondicherry
H I L L S
Manali
Ooty
Nainital
Shimla
Coorg
C I T Y
Mumbai
Chennai
F O R E S T
Corbett
Ranthambore
Bandipur
S A F E D E S T I N A T I O N S F O R W O M E N T R A V E L L E R S
19. T I G E R T O U R I S M
• Bandipur National Park
• Sunderbans National Park
• Mudumalai National Park
• Ranthambore National Park
T O P T I G E R
S A N C T U A R I E S
• Bangalore
• Kolkata
• Mumbai
• Delhi
• Chennai
• Nagpur
• Coimbatore
• Hyderabad
• Pune
T O P C I T I E S B Y
N U M B E R O F V I S I T O R S
Was the growth in the number of travellers opting
for Tiger Tourism in the year 2015
230%
36% 32% 28% 4%
21. T R A C K I N G S W A C H H B H A R A T
Started getting ratings on cleanliness from Oct 2014 onwards
(when Swachh Bharat Abhiyaan was launched)
We believe cleanliness is becoming increasingly important and
will impact travel decisions in the near future
“Tourism Cleanliness Index” is what we are measuring and will
be tracking correlation to popularity in the coming months
Punjab
Andaman & Nicobar
Pondicherry
Chandigarh
Delhi
C L E A N E S T
S T A T E S & U T s
22. T O S U M M A R I S E
Smaller towns
have the bigger
holiday makers
State tourism
boards need to
market to these
markets
Travel becomes
more regional
Nearby states
are the biggest
catchment areas
for tourism
23. The homestays
revolution
Encourage
without
interference
Rise of the
Woman Traveler
Keep her in
mind while
creating
experiences
Tiger Tourism
roaring loudly
Develop and
promote wildlife
belts
How swachh is
our Bharat?
Focus, as it is
becoming more
important
