2. George Ezra- Wanted On Voyage
The Writing is on the left hand side of the page. The artist
would of purposely done this to automatically attract a buyer.
This is because its known we automatically look into the top
left corner of an image and then work our way down, By
placing the ‘ George Ezra Wanted On Voyage’ in the left corner
it will be the first thing a buyer would see and attracted too.
Being the Artist’s Debut album this would have been done to
tell the buyer about the artist (by his name).
The typography is in a bold and clear font, this was done to
keep it simple which promotes the album as it is easy to read
and attention grabbing.
Using font white is also eye catching and can be seen as a pure
colour. The idea of it being ‘pure’ could symbolise himself as
he is a new artist and could be seen as being ‘pure’ as he
hasn't got any baggage or bad press. The idea of it being clean
could also reflect the album itself as it doesn’t contain any bad
language.
The title ‘Wanted On Voyage’ reflects the songs contained
within the album as they are all about his travels and the
sights he saw.
The artist is in the centre of the mise en scene mixed within the crowd displayed and is the only person to be facing the camera. When a
potential buyer looks at the CD cover this would create eye contact between him (George Ezra) and the customer. By doing this he has
created a personal connection to his audience as it self consciously makes the customer feel like he is selling the album to them
personally. The camera angle is face onto the artist and the mise en scene. The long shot shows the artists surroundings giving the
audience more of an incite than we would if it was close up.
Being surrounded by the crowd the artist is made to stand
out by wearing a red shirt which is dominant within the
image, this is due to the darken background and the power
of the colour. The style of the artists shirt can also display to
the audience that the genre of music he creates is folk. All of
the crowd is dressed in more neutrals colours to emphasise
the artists clothes further. By doing this the artist is
presenting himself from within the surrounding crowd,
letting new fans and the buyer know who he is. The
neutral/plain clothes the group are wearing can also signify
the kind of music the artist produces as they are calm and
neutral colours are usually seen as calm colours.
The crowd around the artist gives the buyer a taste of what’s
on the album, this is because the people are all individuals
portraying characters mentioned in songs on the album.
For example the song ‘Drawing Board’ mentions going scuba
diving and the cover has an image of someone dressed in a
scuba divers kit Another song ‘Blind Man In Amsterdam’ is
shown my a man who appears to be blind. Through this
concept and the songs themselves the artist is showing and
telling the listener about the sights he saw whilst on his
travels, thus transporting us to his situation when he was
there and portraying his feelings.
Even though all this is shown to us, the dark shading of the
background keeps a sense of mystery to the album and what
it contains. This temps buyer to want to purchase it to
discover what else is inside. This can also reflect the artists
personality as he is seen to be a mystery, this is because he is
new to fame and hasn't had information about his personal
life and himself present in the media.
3. Taylor Swift- 1989
The Albums name ‘1989’ is in large writing across the whole
album and over the top of the albums image. This makes the
title stand out , allowing potential buyers to see what album
it is and what it is called easily. The album name is also short,
simple and unique so it is easy to remember. Its also linked
to the artist as it’s the year she was born. By calling it this the
artists close fan’s may know this creating a connection as
they may feel special as not everyone will know this.
The mise en scene is portrayed as a polaroid photograph.
This makes the album seem more personal and gives the
album a vintage feel which also relates to the title of the
album as ‘1989’ is a year from the past.
All the typography is portrayed to be written. This also
creates this personal feel as it could seem/looks like the
artist could of written it for the buyer personally. This could
influence someone purchasing the album as they may want
to experience this feeling and have something which looks
like it was written and made by the artist. The written font
also could symbolise that’s the songs on the album were
written by the artist herself.
The effect looks like the polaroid has aged over time relating
to how the artist has aged over time ( grown up). The pink
and vintage tone to picture suggests that the album is
focused for girls. This is due to the stereotype of girls liking
pink. The artist may have created this tone to attract girls
and her fan base is mainly teenage girls who look up to her.
The warm tone also conveys the kind of music on the album
as it could be seen as warm as its mainly about love and her
feelings.
The personal sense the cover has coveys that the actually
album will be personal and from the heart.
The writing of the artist name is smaller than the actual name of the album and is in the bottom left corner which isn’t the first thing you would
look at on the cover. This is unusual for an artist as the cover is usually try to show of the artist more than this album cover is. This is able to be
done as the artist is quite big in the media and has a large fan base across the world. The simple layout makes the elements on the cover stand
out more than if it was busy.
The picture of the artist is unusual as you would normally
expect to see the whole image of an artist not just half her face.
This enforces the idea that the artist has such a large fan base
that they do not need to promote themselves as much as
newer artists. Even though she hasn't contained her whole face
it its usual for a female indie/pop artist to contain an image of
themselves on the cover. By doing this she maybe letting the
audience and potential buyer know that she creates music
within these genres and if they might like the music or not.
However the artist is still recognised through her classic and
signature red lip. The classic red lip also ties into the theme of
the cover and the album. This element is even mentioned in the
song ‘Style’ which is in the album when it says ‘I got that red lip
classic thing you like’.
The artist appears to be wearing a sweater in the image which
looks casual suggesting that the album is easy to listen too and
that the artist herself is casual and down to earth. This suggests
to the audience that the artist is in fact like them and is a
normal person. By creating this similarity between a buyer and
the artist, customers may like the artist more as they might not
see her as just a celebrity.