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Genre conventions of
music videos
Performance Spectacle Narrative Thematic
Performance
A performance based
video shows the
artist/band/group
performance
throughout the song
and sometimes can
play throughout the
whole video.
Bruno mars – that’s what I like
Can be live
performances
showing the
artist and the
audience
Often the artist
is seen to be
performing in
an unusual
place – all lip
synced eg a
roof
Lady Gaga, Bradley Cooper -
Shallow (A Star Is Born)
U2 - Where The Streets Have
No Name (Official Video)
Sam Smith - How Do You Sleep?
as a performance video.
T- 0:28
Sam Smith is in the
whole video both lip
syncing and dancing
making it a
performance video in
the way the artist is
involved throughout.
T- 0:44
With the artist
being removed
from a monotone
scene of him
sitting on the
chair it hints to
the audience
that action will
now take place
in the means of a
performance.
T-0:52
The artist is now
laying on the floor
displaying a sad
mood. This reflects
the story of a bad
relationship through
the use of dramatic
performance.
Sam Smith - How Do You Sleep?
as a performance video.
T-0:52 repeated
This could also
relate to the lyrics
“how do you sleep”
as the artist is
laying down in a
sleeping position.
T-0:55
Sam smith is seen
dancing and laying
on the ground in a
series of short
clips which is
common in
performance
videos.
T-0:53
Sam smith is now
surrounded by
dancers making
the video having a
performance
aspect.
Sam Smith - How Do You Sleep?
as a performance video.
T-1:01
The lighting went
from bright white to
a dark light. Making
lighting an aspect
of the video like it
would be in a live
performance.
T-1:04
The dancers have
formed a unique
shape surrounding
Sam Smith making
him involved in the
performance
T-1:39
Sam Smith is now
placed on top of a
cage lifted off the
ground alongside
motorcyclists
performing tricks.
Making it link to a
performance video
due to the unique
location.
Sam Smith - How Do You Sleep?
as a performance video.
T-1:58
The enigma of the
music video is
unknown from the
unusual costume
choices to unique
dancing. Which is
common in live
performances.
T-1:51
Sam Smith is now on top
of the cage however the
camera is rotating in the
way he looks upside
down. Camera angles are
another component in a
performance video in the
way they are constantly
changing.
T-1:43
The dancers have now
joined Sam smith in eerie
and unique location that
is common in
performance videos.
A direct mode of address
is also used throughout
to interact with the
audience
Sam Smith - How Do You Sleep?
as a performance video.
T-2:59
The artist is now seen at a
location is not normalised and is
different and unique making it a
performance video
T-3:18
The artist is seen dancing
throughout making it a
performance due to
choreography being needed to
make the music video
Narrative
Narrative based music videos feature a series of shots that are designed to
tell a story, similar to a short film. Some can feature brief artist
performance, others have the artist acting rather than performing and
some feature no artist at all. The main focus of narrative based music
videos is the story being told its protagonists. Narrative videos are
constructed in the same nature as a short film and often mimic a film
genre. The restricted narrative keeps the audience asking questions until
there is a resolution which is usually the end of the video, a producer will
use enigma codes to keep the audience interested and taking an interest
in the video as well as the song.
The One That Got Away by Katy Perry: In this video Katy Perry plays a
fictional character as we follow the story of how she lost her true love.
Katy occasionally performs in this video, but does so in character. The
artists plays three roles in this video; the old lady living in the present, the
younger version of herself who appears in memories and a third abstract
character who performs. The narrative is supported by opening and
closing scenes that occur before and after the audio track.
Jonas Blue - Perfect Strangers ft.
JP Cooper
Perfect strangers Directed by
Sashinski, it finds a couple of
tourists enjoying a holiday
romance in a stunning African
city. They take in the local
culture, see the sights and
make out against scenic
backdrops. It’s upbeat and
very summery, which is a
nice fit for the song’s mix of
tropical, pop and future
house elements.
0:00-0:15
Displays the narrative of the
male and female going on a
holiday due to the sense of
adventure through the moving
title image of the plane and the
close up shots of the individuals
either in an airport or with
backpacks on when they have
arrived
0:15-0:24
The close ups continue of the
couple exploring the country
with bright saturated colours
surrounding them to display a
happy tone to the music video
making it bright and uplifting for
the audience.
Jonas Blue - Perfect Strangers ft.
JP Cooper
0:24-0:31
The slow motion of the
protagonist women displays
a narrative in the way it
shows the story of when
boy meets girl however is
emphasized by slow motion
to capture the important
moment of them meeting.
0:31-0:45
The editing is now more fast
paced when the male is
experiencing the culture of
the city. However the slow
motion returns when he sees
the female this could be
interpreted as a narrative in
the way time goes slow when
he sees her.
0:45-1:02
The slow motion editing is continued
however the male is now in slow
motion also to represent how the
female has the same feelings when
with the male. The adventure has
gone from arriving in the country to
going to an aquarium meaning we are
following a narrative of their time
together.
Jonas Blue - Perfect Strangers ft.
JP Cooper
1:02-1:11
Short clips of the female
and male in different
locations to show the
different things they endure
on the trip as well as
meeting each other. The
individuals are still edited
in slow motion.
1:11-1:32
The short clips carried on
creating a montage of children
dancing in a fast pace to the
couple in slow motion. This
could also follow the narrative in
the way the world is carrying on
at normal speed but when they
are together everything goes
slower.
1:58-2:08
Scenic footage of the individuals
exploring the country with the
sense of adventure in the way
the camera is not fully stabilised
the audience feel like they are in
the narrative with them. Slow
motion of the couple meeting
again then you see they are
finally joint together and not
seen individually.
Jonas Blue - Perfect Strangers ft.
JP Cooper
2:08-3:27 the video carries on with the short clips of the couple and the culture
of an African city however the couple are now together so you see them as a
couple not as individuals showing the narrative of 'perfect strangers' becoming a
perfect couple. Todorov theory studied classic fairy tales and stories.
He discovered that narratives moved forward in a chronological order with one
action following after another. In other words, they have a clear beginning,
middle and end.

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Genre conventions by Holly Saunders

  • 1. Genre conventions of music videos Performance Spectacle Narrative Thematic
  • 2. Performance A performance based video shows the artist/band/group performance throughout the song and sometimes can play throughout the whole video. Bruno mars – that’s what I like Can be live performances showing the artist and the audience Often the artist is seen to be performing in an unusual place – all lip synced eg a roof Lady Gaga, Bradley Cooper - Shallow (A Star Is Born) U2 - Where The Streets Have No Name (Official Video)
  • 3. Sam Smith - How Do You Sleep? as a performance video. T- 0:28 Sam Smith is in the whole video both lip syncing and dancing making it a performance video in the way the artist is involved throughout. T- 0:44 With the artist being removed from a monotone scene of him sitting on the chair it hints to the audience that action will now take place in the means of a performance. T-0:52 The artist is now laying on the floor displaying a sad mood. This reflects the story of a bad relationship through the use of dramatic performance.
  • 4. Sam Smith - How Do You Sleep? as a performance video. T-0:52 repeated This could also relate to the lyrics “how do you sleep” as the artist is laying down in a sleeping position. T-0:55 Sam smith is seen dancing and laying on the ground in a series of short clips which is common in performance videos. T-0:53 Sam smith is now surrounded by dancers making the video having a performance aspect.
  • 5. Sam Smith - How Do You Sleep? as a performance video. T-1:01 The lighting went from bright white to a dark light. Making lighting an aspect of the video like it would be in a live performance. T-1:04 The dancers have formed a unique shape surrounding Sam Smith making him involved in the performance T-1:39 Sam Smith is now placed on top of a cage lifted off the ground alongside motorcyclists performing tricks. Making it link to a performance video due to the unique location.
  • 6. Sam Smith - How Do You Sleep? as a performance video. T-1:58 The enigma of the music video is unknown from the unusual costume choices to unique dancing. Which is common in live performances. T-1:51 Sam Smith is now on top of the cage however the camera is rotating in the way he looks upside down. Camera angles are another component in a performance video in the way they are constantly changing. T-1:43 The dancers have now joined Sam smith in eerie and unique location that is common in performance videos. A direct mode of address is also used throughout to interact with the audience
  • 7. Sam Smith - How Do You Sleep? as a performance video. T-2:59 The artist is now seen at a location is not normalised and is different and unique making it a performance video T-3:18 The artist is seen dancing throughout making it a performance due to choreography being needed to make the music video
  • 8. Narrative Narrative based music videos feature a series of shots that are designed to tell a story, similar to a short film. Some can feature brief artist performance, others have the artist acting rather than performing and some feature no artist at all. The main focus of narrative based music videos is the story being told its protagonists. Narrative videos are constructed in the same nature as a short film and often mimic a film genre. The restricted narrative keeps the audience asking questions until there is a resolution which is usually the end of the video, a producer will use enigma codes to keep the audience interested and taking an interest in the video as well as the song. The One That Got Away by Katy Perry: In this video Katy Perry plays a fictional character as we follow the story of how she lost her true love. Katy occasionally performs in this video, but does so in character. The artists plays three roles in this video; the old lady living in the present, the younger version of herself who appears in memories and a third abstract character who performs. The narrative is supported by opening and closing scenes that occur before and after the audio track.
  • 9. Jonas Blue - Perfect Strangers ft. JP Cooper Perfect strangers Directed by Sashinski, it finds a couple of tourists enjoying a holiday romance in a stunning African city. They take in the local culture, see the sights and make out against scenic backdrops. It’s upbeat and very summery, which is a nice fit for the song’s mix of tropical, pop and future house elements. 0:00-0:15 Displays the narrative of the male and female going on a holiday due to the sense of adventure through the moving title image of the plane and the close up shots of the individuals either in an airport or with backpacks on when they have arrived 0:15-0:24 The close ups continue of the couple exploring the country with bright saturated colours surrounding them to display a happy tone to the music video making it bright and uplifting for the audience.
  • 10. Jonas Blue - Perfect Strangers ft. JP Cooper 0:24-0:31 The slow motion of the protagonist women displays a narrative in the way it shows the story of when boy meets girl however is emphasized by slow motion to capture the important moment of them meeting. 0:31-0:45 The editing is now more fast paced when the male is experiencing the culture of the city. However the slow motion returns when he sees the female this could be interpreted as a narrative in the way time goes slow when he sees her. 0:45-1:02 The slow motion editing is continued however the male is now in slow motion also to represent how the female has the same feelings when with the male. The adventure has gone from arriving in the country to going to an aquarium meaning we are following a narrative of their time together.
  • 11. Jonas Blue - Perfect Strangers ft. JP Cooper 1:02-1:11 Short clips of the female and male in different locations to show the different things they endure on the trip as well as meeting each other. The individuals are still edited in slow motion. 1:11-1:32 The short clips carried on creating a montage of children dancing in a fast pace to the couple in slow motion. This could also follow the narrative in the way the world is carrying on at normal speed but when they are together everything goes slower. 1:58-2:08 Scenic footage of the individuals exploring the country with the sense of adventure in the way the camera is not fully stabilised the audience feel like they are in the narrative with them. Slow motion of the couple meeting again then you see they are finally joint together and not seen individually.
  • 12. Jonas Blue - Perfect Strangers ft. JP Cooper 2:08-3:27 the video carries on with the short clips of the couple and the culture of an African city however the couple are now together so you see them as a couple not as individuals showing the narrative of 'perfect strangers' becoming a perfect couple. Todorov theory studied classic fairy tales and stories. He discovered that narratives moved forward in a chronological order with one action following after another. In other words, they have a clear beginning, middle and end.