This document discusses energy efficiency, highlighting both its opportunities and challenges. It outlines seven steps that can be taken towards greater energy efficiency, including recognizing the compatibility of energy efficiency and economic growth, incentivizing utilities for "negawatts" or reduced energy demand, and not letting perfection prevent progress. The document also presents two case studies of successful energy efficiency projects: reducing energy use and emissions at a Canadian fertilizer plant and cutting costs and carbon emissions from buildings in Melbourne, Australia through retrofits.