Includes:
• Choosing between separate profiles for work and personal
• Dos and Don'ts of posting
• How your presence affects your hire-ability
• The individual values of each network
• Tips on interacting with others
3. SOCIAL MEDIA | The Face
Separate profiles for personal and work
CONS PROS
• More privacy on your
personal profiles.
@get_hoodzpah #gettinbizy
• Double the work (posting)
• Gaining new following
4. @get_hoodzpah #gettinbizy
SOCIAL MEDIA | The Face
Unite or die. Personal profiles double
as work profiles.
CONS PROS
• Already have a following
• Less work (posting)
• More censure on what
you post.
6. of companies (almost 2 in 5)
use social networking sites
to research job candidates.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | The Deep Cleanse
39%
Source: Career Builder study, 2013, by Harris Interactive
7. of hiring managers who currently
research candidates via social
media said they have found
information that has caused
them not to hire a candidate.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | The Deep Cleanse
43%
Source: Career Builder study, 2013, by Harris Interactive
8. You’ll want to go through all your current networks
@get_hoodzpah #gettinbizy
and do the following:
Update bios
Remove outdated
work that no longer
reflects your skills
Remove inappropriate
statuses, tweets,
photos, etc. that may
turn off potential
employers
SOCIAL MEDIA | The Deep Cleanse
9. What is inappropriate? Every company is
different, but here is a basic list to start:
• Provocative photos.
• Photos or posts about drugs or overuse of alcohol.
• Cursing or angry rants.
• Bad mouthing of employers.
• Discriminatory comments about race, gender, religion, etc.
• Proof of lies on resume
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | The Deep Cleanse
11. @get_hoodzpah #gettinbizy
SOCIAL MEDIA | The Deep Cleanse
Double check what your friends are posting to
your wall/statuses.
After all, we are who we hang out with.
14. @get_hoodzpah #gettinbizy
SOCIAL MEDIA | The Deep Cleanse
of hiring managers (1 in 5) said
they found something that caused
them to hire a candidate. 19%
Source: Career Builder study, 2013, by Harris Interactive
15. @get_hoodzpah #gettinbizy
SOCIAL MEDIA | The Deep Cleanse
If your social media profiles clearly show
your personality and that you’re a capable,
well-spoken, well-rounded person,
this is a plus!
17. @get_hoodzpah #gettinbizy
SOCIAL MEDIA | A Guide To The Networks
Twitter
!
A network for opinions, discussions about your
industry, and pop culture. It’s very much like
highschool. You kind of have to find your niche
group. For us it’s design/tech.
18. Facebook
!
This is more for family/friend interactions, but if you
keep people apprised of projects you’re working on, or
share links to new posts on your website, it’s a great way
to remind your family and friends that you’re a designer
accepting new clients.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | A Guide To The Networks
19. Instagram
!
The easiest of the networks for us designers! You can
post progress shots, finished projects, pics of your
team, etc. Great for a behind the scenes look at the
design process and for defining the culture behind
you and your brand.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | A Guide To The Networks
20. LinkedIn
!
For keeping up your professional network in case you
need a job. Also now allows people to give you
recommendations and reviews on your work. More of an
old school network, but can be helpful nonetheless.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | A Guide To The Networks
21. Pinterest
!
Another great network for visual creatives. If you post
your own work with proper attribution of your name
and your website, this can be a very powerful
network and business tool.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | A Guide To The Networks
22. 80% of pins on Pinterest are re-pins
!
So it’s better that you put your work out there with
the right link-backs and credit so YOU get the web
traffic and recognition, instead of some random
Tumblr feed.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | A Guide To The Networks
23. Dribbble
!
An invite-only site for designers to bounce ideas and
designs off of one another for feedback. It’s a chance
to gain street creed from your design peers. Pro: A lot
of agencies search here for subcontractors. So bring
your A-game. It’s also a great place to hunt for jobs.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | A Guide To The Networks
25. @get_hoodzpah #gettinbizy
SOCIAL MEDIA | Tips & Tricks
Photos: Use Natural Light
So you don’t have a professional photo studio?
So what. Natural light always looks best! Take your work
outside and stage it on a white poster board or a
clean wooden table.
26. SOCIAL MEDIA | Tips & Tricks
Photos: Don’t take photos in Instagram
Use VSCO app to help you take better shots, edit
them in a more modern way, then post those
@get_hoodzpah #gettinbizy
photos to your Instagram.
27. SOCIAL MEDIA | Tips & Tricks
Photos: Consider Composition
@get_hoodzpah #gettinbizy
• Centered subject.
• Off-center subject (rule of thirds).
• Use negative space to create interest.
• Consider sight lines (do the lines on the
environment lead to the main subject?).
• Focus. If you’re using your iPhone, make sure you
tap to focus before taking the shot.
28. @get_hoodzpah #gettinbizy
SOCIAL MEDIA | Tips & Tricks
Photos: Use Props
Give context to the work. If you’re sketching out
logo options, show the pens and pencils you use.
29. @get_hoodzpah #gettinbizy
SOCIAL MEDIA | Tips & Tricks
Fake it Till You Make It
Want to get logo work? Do a personal project and create
a logo for it. Or redesign a major company. Then share it
across social media. You get what you put out there.
30. Ain’t nobody do it like my clique
You all have talented and connected friends. They’re
you’re allies and your avenue to potential clients. Tag
them in posts, give them shout outs when they’re
working on cool things. It’s likely they’ll do the same for
you when you launch something. Also, it positions you in
the eyes of others. You are who you hang out with.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | Tips & Tricks
31. @get_hoodzpah #gettinbizy
Use hashtags
SOCIAL MEDIA | Tips & Tricks
And use them correctly!
Help people discover your work.
32. SOCIAL MEDIA | Tips & Tricks
Embrace the two way conversation
If someone responds to your post, if you have the
time, write them back. Comment on other people’s
@get_hoodzpah #gettinbizy
posts. You get what you give.
33. @get_hoodzpah #gettinbizy
SOCIAL MEDIA | Tips & Tricks
It’s not just about friends
Social media is a place for likeminded people, not just
friends. Follow people you admire or want to work with.
Start interfacing with them.
34. @get_hoodzpah #gettinbizy
That being said, be unique!
Don’t just say “love your work!” or “let’s collaborate!”. It’s
“social media” not a networking mixer or a fan club.
Play. It. Cool.
SOCIAL MEDIA | Tips & Tricks
35. SOCIAL MEDIA | Tips & Tricks
Start creating a lifestyle and culture behind
@get_hoodzpah #gettinbizy
yourself and your brand.
If you want to get jobs with the apparel industry, start
checking in when you’re in the LA Garment district. Start
checking in at the Rose Bowl swapmeet. Start checking
in at your favorite stores. Start getting into circles.
36. SOCIAL MEDIA | Tips & Tricks
Beware of the Tumblr feed creep.
Tumblr belongs on tumblr. Don’t turn YOUR social media
presence into a tumblr of other people’s work. Post your
@get_hoodzpah #gettinbizy
work and be authentically you.
37. Don’t try to be someone you’re not.
Be yourself! Create work that’s authentic to you. You’re
more likely to get clients you’ll vibe with if you’re honest.
@get_hoodzpah #gettinbizy
SOCIAL MEDIA | Tips & Tricks
38. @get_hoodzpah #gettinbizy
Don’t Be a Negative Nancy
There’s a difference between sarcasm and whining.
No one likes a whiner. Be positive! Or at least
hilariously cynical.
SOCIAL MEDIA | Tips & Tricks
39. Death to feed replicator bots!
Tailor your posts for each social media venue. On
twitter, keep it short and sweet. DON’T just post
something on Instagram and push it out to all the
@get_hoodzpah #gettinbizy
other networks.
SOCIAL MEDIA | Tips & Tricks
40. @get_hoodzpah #gettinbizy
SOCIAL MEDIA | Tips & Tricks
The Devil is in the Data
Analyze your networks. What content is engaging
your users? There are proprietary analytics on
Facebook and Twitter, and there are also analytic
3rd party sites for Instagram (Iconosquare).
41. @get_hoodzpah #gettinbizy
SOCIAL MEDIA | Tips & Tricks
Google Analytics
Install this on your website to track the most
successful ways you’re gaining traffic.
42. @get_hoodzpah #gettinbizy
Google Plus
SOCIAL MEDIA | Tips & Tricks
You should have this purely for the fact that Google
puts priority on the content submitted by Google
Plus users in search engine results.