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HootSuite	
  Enterprise	
  Solu/ons	
  
                 S
HootSuite	
  

The	
  Social	
  Media	
  Dashboard	
  
	
  
HootSuite helps consumer brands, global
enterprises, SMBs and agencies spread
messages, monitor conversations and track results
across multiple networks from one centralized
dashboard.


Using HootSuite’s business focused tool set, teams
can collaboratively schedule updates to Twitter,
Facebook, Linkedin, Wordpress and other social
networks securely via web, desktop or mobile
platforms. HootSuite clients track campaign results
and industry trends to rapidly adjust engagement
tactics and increase social media ROI.
Best	
  of	
  Breed	
  
HootSuite has earned numerous awards from
respected members of the social media
community, including CNMA, Mashable OWA and
the Shorty Awards:

•    Alexa Top 200 Global Site & 100 US Site
•    Exclusive Twitter launch partner for Promoted Products
•    Official launch partner of Google+ Pages
•    Charter member of the LinkedIn Certified Developer
     Program
•    Member of the Facebook Preferred Developer
     Consultant Program
•    2.5m+ power & SME users
•    4.7m social networks under management
•    1.2m outbound messages generated/day
•    230m+ URLs shortened to date
•    Top 5 URL shortener in the world (Ow.ly)
In	
  Good	
  Company	
  

Trusted by top brands for social media management:
Built	
  For	
  Business	
  


The HootSuite social media dashboard was
built with business-specific needs in mind:


•    Track Social Media ROI

•    Secure Your Social Assets

•    Create Cross-Functional Teams

•    Streamline Internal Processes

•    Increase Sales Through Social

•    Increase Brand Influence

•    Retain Customers
Track	
  Social	
  Media	
  ROI	
  
HootSuite’s enhanced publishing tools and Social
Analytics help to measure and report on the results
of your efforts:


•    Track campaign success to optimize efforts –
     use custom URL parameters to track which
     strategies deliver on sales and generate revenue


•    Built-in Site Analytics enable companies to
     critically analyze the impact of social media
     activity on destination site traffic


•    Generate custom reports to measure your impact
     using over 30 different metrics, including Click-
     Through rates and Facebook Insights
Secure	
  Your	
  Social	
  Assets	
  

Limited Permissions for team members:


•    Increase security over social profiles by
     restricting some team members from posting
     updates directly to social networks


•    Approval queues ensure senior team
     members can review and approve updates
     before they are posted live to profiles


•    Monitor networks securely without the risk of
     off-brand or inaccurate messaging going out
     on your organization’s behalf. Ideal for interns,
     new employees or contractors
Secure	
  Your	
  Social	
  Assets	
  

Protect your valuable corporate profiles:


•    Control the level of access each team member
     has to your corporate profiles. Choose to grant
     advanced permissions or limited access to
     team members for the most efficient
     organization of your account


•    Prevent messaging mistakes and ensure
     accountability when posting from both web and
     mobile accounts with advanced profile security
     features
Create	
  Cross-­‐Func/onal	
  Teams	
  
Coordinate social media activity across your
entire organization:


•    Collaboratively post updates to multiple
     social networks via web, desktop or mobile
     platforms


•    Simple and robust controls enable you to
     add or remove team members at any time
     as situations change


•    Monitor and assign messages to various
     divisions for follow-up and engagement


•    Scalable – Built to grow with your team no
     matter what your size
Streamline	
  Internal	
  Process	
  
Tools specifically designed to solve business
focused pain-points:


•    Save time with the editorial calendar view to
     organize and filter scheduled messages. View
     pending updates in daily, weekly or monthly
     formats, and sort according to social network or
     messages awaiting approval

•    Set and forget automated reports to share
     daily, weekly, bi-weekly or monthly as needed to
     track results

•    Create multiple listening streams to monitor
     social from one view

•    Repurpose blog posts using built-in RSS feeds
     that amplify your messaging across multiple
     social networks
Increase	
  Sales	
  Through	
  Social	
  

Use social media engagement to connect with
customers and generate sales leads:


•    Empower your sales team to connect directly
     with current + future customers


•    Engage clients from multiple function- specific
     social accounts


•    Monitor competitor brand mentions for
     opportunities to engage.


•    Coordinate marketing, sales and support
     activities to drive social traffic to sales funnels.
Increase	
  Brand	
  Influence	
  

HootSuite provides multiple avenues for
building awareness and trust:


•    Built to scale across multiple social networks
     allowing you to amplify messaging and
     mitigate problems and misconceptions

•    Built-in Klout scores measure follower
     influence, so you can select the most influential
     customers for engagement

•    Privatize dynamic Twitter Lists to track
     competitor profiles and campaigns

•    Build and maintain relationships with clients,
     customers, investors and potential recruits
     using LinkedIn Company Pages, Facebook
     Pages, and Google+ Pages integrations.
Customer	
  Reten/on	
  


Keep customers happy by using HootSuite
as a community support tool:


•    Monitor in real-time for timely responses
     to questions or user frustrations online


•    Create brand evangelists by creating and
     tracking outreach campaigns


•    Geo-target messaging on Facebook
     Pages based on the language and location
     of desired audience to maximize
     messaging impact
Thank	
  You!	
  




                    HootSuite.com/enterprise!

                    Twitter.com/hootbusiness!

                    sales@hootsuite.com

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HootSuite Enterprise Solutions

  • 2. HootSuite   The  Social  Media  Dashboard     HootSuite helps consumer brands, global enterprises, SMBs and agencies spread messages, monitor conversations and track results across multiple networks from one centralized dashboard. Using HootSuite’s business focused tool set, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, Wordpress and other social networks securely via web, desktop or mobile platforms. HootSuite clients track campaign results and industry trends to rapidly adjust engagement tactics and increase social media ROI.
  • 3. Best  of  Breed   HootSuite has earned numerous awards from respected members of the social media community, including CNMA, Mashable OWA and the Shorty Awards: •  Alexa Top 200 Global Site & 100 US Site •  Exclusive Twitter launch partner for Promoted Products •  Official launch partner of Google+ Pages •  Charter member of the LinkedIn Certified Developer Program •  Member of the Facebook Preferred Developer Consultant Program •  2.5m+ power & SME users •  4.7m social networks under management •  1.2m outbound messages generated/day •  230m+ URLs shortened to date •  Top 5 URL shortener in the world (Ow.ly)
  • 4. In  Good  Company   Trusted by top brands for social media management:
  • 5. Built  For  Business   The HootSuite social media dashboard was built with business-specific needs in mind: •  Track Social Media ROI •  Secure Your Social Assets •  Create Cross-Functional Teams •  Streamline Internal Processes •  Increase Sales Through Social •  Increase Brand Influence •  Retain Customers
  • 6. Track  Social  Media  ROI   HootSuite’s enhanced publishing tools and Social Analytics help to measure and report on the results of your efforts: •  Track campaign success to optimize efforts – use custom URL parameters to track which strategies deliver on sales and generate revenue •  Built-in Site Analytics enable companies to critically analyze the impact of social media activity on destination site traffic •  Generate custom reports to measure your impact using over 30 different metrics, including Click- Through rates and Facebook Insights
  • 7. Secure  Your  Social  Assets   Limited Permissions for team members: •  Increase security over social profiles by restricting some team members from posting updates directly to social networks •  Approval queues ensure senior team members can review and approve updates before they are posted live to profiles •  Monitor networks securely without the risk of off-brand or inaccurate messaging going out on your organization’s behalf. Ideal for interns, new employees or contractors
  • 8. Secure  Your  Social  Assets   Protect your valuable corporate profiles: •  Control the level of access each team member has to your corporate profiles. Choose to grant advanced permissions or limited access to team members for the most efficient organization of your account •  Prevent messaging mistakes and ensure accountability when posting from both web and mobile accounts with advanced profile security features
  • 9. Create  Cross-­‐Func/onal  Teams   Coordinate social media activity across your entire organization: •  Collaboratively post updates to multiple social networks via web, desktop or mobile platforms •  Simple and robust controls enable you to add or remove team members at any time as situations change •  Monitor and assign messages to various divisions for follow-up and engagement •  Scalable – Built to grow with your team no matter what your size
  • 10. Streamline  Internal  Process   Tools specifically designed to solve business focused pain-points: •  Save time with the editorial calendar view to organize and filter scheduled messages. View pending updates in daily, weekly or monthly formats, and sort according to social network or messages awaiting approval •  Set and forget automated reports to share daily, weekly, bi-weekly or monthly as needed to track results •  Create multiple listening streams to monitor social from one view •  Repurpose blog posts using built-in RSS feeds that amplify your messaging across multiple social networks
  • 11. Increase  Sales  Through  Social   Use social media engagement to connect with customers and generate sales leads: •  Empower your sales team to connect directly with current + future customers •  Engage clients from multiple function- specific social accounts •  Monitor competitor brand mentions for opportunities to engage. •  Coordinate marketing, sales and support activities to drive social traffic to sales funnels.
  • 12. Increase  Brand  Influence   HootSuite provides multiple avenues for building awareness and trust: •  Built to scale across multiple social networks allowing you to amplify messaging and mitigate problems and misconceptions •  Built-in Klout scores measure follower influence, so you can select the most influential customers for engagement •  Privatize dynamic Twitter Lists to track competitor profiles and campaigns •  Build and maintain relationships with clients, customers, investors and potential recruits using LinkedIn Company Pages, Facebook Pages, and Google+ Pages integrations.
  • 13. Customer  Reten/on   Keep customers happy by using HootSuite as a community support tool: •  Monitor in real-time for timely responses to questions or user frustrations online •  Create brand evangelists by creating and tracking outreach campaigns •  Geo-target messaging on Facebook Pages based on the language and location of desired audience to maximize messaging impact
  • 14. Thank  You!   HootSuite.com/enterprise! Twitter.com/hootbusiness! sales@hootsuite.com