1. A Grey Worldwide Presentation
Eastown & Westown
Egypt
Conceived and Managed by Solidere/Lebanon
Built by SODIC/Egypt

2. Tasks
• Emphasize on the OPENING END 2010 date for the first phase of the 2
projects.
• Introduce Eastown & Westown as The 2 Major Mixed-Use Commercial,
Residential, Business, Retail and leisure Central Districts destinations in the
East and the West Cairo.
• Portray Eastown and Westown as the major development projects in the
Solidere /Sodic Partnership.
• Promote its uniqueness (Quality infrastructures, design, location, business
opportunity, quality residential and retail, unique landscape and streetscape,
high quality after-sale Property Management to maintain standards…)
• Promote delivery of fully finished, turn-key, high quality Class “A” products,
from retail, offices to residential units.
• Emphasize on its diversity.
• Claim the role of Eastown and Westown as the Meeting Places for all and
not as gated communities.
• Capture the interest of investors, residents, businesses, retailers and end-
users.
• Blend the projects to the surrounding areas to transform Eastown and
Westown into a major traffic generator.

3. Implementation
• Preparation of an overall coherent Communication Strategy
• Preparation of a One year Communication Plan
• Immediate implementation of a National and Regional positioning
PR campaign of the Solidere/Sodic Partnership and the
development of these 2 major projects, their scale, names and
offerings.
• Starting January 2008, a One year focused, business oriented,
Advertising campaign in local and Pan-Arab Magazines and
Publications
• Starting January 2008, a One year Outdoor Ad campaign covering
outdoor, billboards as well as site hording.
• Immediate production of the brochures.
• Press Pack Design
• Signage design to indicate directions to destinations.
• Website Design.
• One year Consultancy on the Communication plan.

4. Eastown & Westown
Egypt
Egypt Real Estate market: Overview
Implications
Competitive Review: Developments
Implications
Eastown & Westown projects analysis: Eastown
Westown
Communication: Strategy
Targets
Positioning
Phases
Guidelines
Concepts
Calendar
Estimated Budget
Grey Global team
Appendix: other projects

5. Eastown & Westown
Egypt
Conceived and Managed by Solidere/Lebanon.
Built by SODIC/Egypt

6. Egypt Real Estate
market overview
• 10 year history of the Real Estate market
• Real Estate market becoming speculative
• Fear of dlow down or a correction/
• Real Estate market outlook
• Real estate overview : Implications
Sources: Global Property Guide and Beltone Financials

7. 10 Year History
of the Real Estate Market
• After years of only state-built housing, in the early 1990s the
government allowed private housing projects. Inexperienced
companies jumped in. Soon there was massive oversupply. Egypt
was suddenly full of empty housing blocks. Developers went
bankrupt, and from 1997 on there was a massive housing
oversupply crisis.
• The government initiated a managed float of the Egyptian Pound
in January 2003, leading to a sharp drop in its value (though it has
somewhat recovered). The lower currency has encouraged
expatriate Egyptians and GCC nationals to buy, boosting the
market.
• Economic and legislative reforms in last 3 years has given further
support to Real Estate market and encouraged wider participation
by local population

8. Real Estate Market
Becoming Speculative
• The recent auction of eight land plots by the government in New
Cairo and Sixth of October City has culminated in the highest of the
sharp rise in land prices in Egypt’s real estate sector, which began
towards the middle of 2006.
• Land prices have increased around 15-20% a year on average
over the last three years since the economic slump earlier in the
decade, and the current bids imply a 70-80% year on year increase
over prices in 2006.

9. Fear of Slow Down
or a Correction
• When land prices reach a certain level, the rate of annual increase
will slow down, and then a portion of property holders, the
speculative buyers of today, may panic and sell. Demand will turn
into supply as property becomes offered abundantly on the market
and prices will start to fall.
• It is estimated that currently around 30 – 40% of property purchases
are by speculative buyers. If and when these buyers start to sell off
their property on fears of diminishing returns, we believe the real
estate market could see a 20 – 25% downward correction. This will
not happen suddenly, given the normal lag between demand and
supply of real estate, but this should start to happen by 2008.

10. Real Estate Market Outlook
Despite fears of a correction, the expected rise in real demand keeps
the long term outlook positive due to:
The Gulf is now exploding with new oil money, and sees Egypt as
less risky than Lebanon or Jordan (private liquidity in GCC is a
staggering US$1.5 trillion)
Improving legislative environment and Egypt’s strong economic
growth, resulting in substantial rises in salaries especially in new
industries such as finance, oil and gas, and business process
outsourcing and information technology (IT) industries.

11. Real Estate Market Outlook, cont.
– Booming Tourism, supports demand for both short-term rental
accommodation and second properties. Today Egypt Offers
best Rental Yields in the region at 11.4%, followed by Jordan
AT 9.6%
– Favorable Demographics of large and growing young
population . Egypt needs 2.5m housing units just to meet
existing demand and a further 350,000 annually to keep pace
with its burgeoning population growth.

12. Real Estate Overview - Implications
In order to avoid being affected by a Real Estate correction we need to:
1. Speed up marketing of Eastown & Westown before market before
slows down/corrects
2. Need to market projects outside Egypt
3. Consider arrangements with mortgage companies to provide long
term payment plans

13. Competitive Review
• Katameya (New Cairo)
• Cairo/Alex Strip(6th
Oct/Sheikh Zayed)
• Mukatam

14. Madinaty
• Launched in 2006, was Talaat Moustafa Group (TMG)’s second
mega-project, following the success of the group’s Rehab City,
located in the extension to New Cairo at kilometer 33 on the Cairo-
Suez road.
• TMG acquired 8,000 feddans adjacent to Rehab for the Madinaty
project. The new community, which has been designed by three
American urban-planning firms, will include residential villas,
townhouses and apartments, as well as recreational and
commercial areas, schools, medical facilities and hotels. A city in
itself, Madinaty will accommodate 80,000 residential units,
supporting an estimated population of 600,000.
• Madinaty’s extensive media and marketing campaign, which began
in 2006, estimated at $18mil to-date
Katameya

15. Al Futtaim – Cairo Festival City
• Dubai-based Al Futtaim Group has revealed plans for its $3.5bn
Cairo Festival City development. The mixed use project will include
a residential component as well as commercial, hospitality and retail
businesses.
• Officials say it will feature Egypt's first indoor-outdoor retail and
entertainment complex. It will come up in New Cairo City, which is
22km to the east of Cairo.
• The development, in New Cairo City, will include a 1.5m sqft retail
park, two hotels, an office park and a 1,500 villa residential complex
Katameya

16. Emaar – New Cairo City
• Another landmark initiative by Emaar Misr is an upscale residential
community, near the new campus of the American University in
Cairo.
• This new development of around 5,000 luxury homes unfolds on
nearly 3.8 million square meters of gently rolling landscape. It will be
a self-contained location of several unique neighbourhoods
containing every imaginable choice of lifestyle, from villas and town
homes to high-rise apartments.
• The project fulfils Emaar’s vision to create sustainable development
by also providing community centres, hotels, office space and
recreation opportunities. Come, live the dream of the perfect blend
of work and play in one of the most exclusive residential
environments.
• Project theme ”Relive the glory of Cairo in modern times”
Katameya

17. Barwa - Katameya
• Barwa Real Estate, the Qatari property unveiled plan to build a city
in the Katameya area in Egypt in cooperation with Egyptian and Gulf
investors.
• Company purchased 80 million square feet of land at a cost of 5bn
Egyptian Pounds for the purpose, to build a city in the katameya
area costing around $1.4 billion.
• Barwa revealed it will build malls and residential units on part of the
plot and sell the rest for a profit.
Katameya

18. Damac - New Cairo
• DAMAC has plans underway for another exciting project in New
Cairo.
• Taking place on a massive area covering 1500 feddans, it is
foreseen to epitomize residential and commercial exclusivity.
Katameya

19. DAMAC – Park Avenue
• Located in the 6 October City, a unique development design,
conceived to serve as an icon for the city. Park Avenue's unique
shape and design will provide a striking, sculptural addition to the
skyline during the day and a glowing white beacon at night. A full-
fledged development with a unique mix of office, retail and
downtown living. This project is expected to be worth US$300
million upon completion
• State-of-the-art facilities:
– Swipe access
– High speed internet
– High speed elevators
– Luxurious entrance lobby and foyers on all floors
– Reception desk with 24-hour security
– Security surveillance cameras
– Luxury boutiques
– Fine dining restaurants
– Cafes
– High-end retail outlets
– Adequate parking within the building
Cai/Alex Strip

20. Emaar - Cairo Gate
• Emaar will build a major retail, entertainment and hotel complex in
Egypt. The Cairo Gate project will take up over 6.7m sq ft at
Emaar's $700m Cairo-Alexandria Desert Road residential and
commercial development.
• Cairo Gate opens the doors to a distinguished address shared by
stylish neighbors – the world’s finest luxury brands – at Cairo’s most
upscale retail address. A mixed-use development that covers over
160 acres of prime real estate, Cairo Gate will not just cater to
discerning shoppers from the world over, but also those who
appreciate a trendy lifestyle that has come of age. While a mega
shopping mall will be centrifugal to its appeal, it will be
complemented by an office park with world-class facilities, apart
from a luxury hotel and residences ranging from townhouses to
villas and apartments.
• It will include all the amenities of an upscale destination while
providing for day-to-day needs – from schools and places of worship
to medical facilities.
Cai/Alex Strip

21. Allegria
• SODIC's Allegria 4 million square meter development comprises
modern residential and commercial facilities set within acres of
parkland and designed with young families and children in mind.
• Situated within close proximity to the centre of Cairo, the Greg
Norman course will provide a stunning backdrop for the villas and
townhouses flanking it.
• Facilities at the course include a state-of-the-art, clubhouse, golf
academy and a driving range, which sits at the centre of the four
million square meter Allegria development. A luxury five-star
boutique hotel and spa add to the bouquet of amenities at Allegria.
Cai/Alex Strip

22. Royal Meadows
• Sheikh Zayed itself, the area where the compound is set, is an ideal
location. It is very well connected to the heart of the city with clear
well constructed roads, far from the traffic nightmare. The Ring
Road being near by, you are pretty much connected to all of Cairo.
The air is fresher, and cooler with magnificent evening breezes
swaying in from the distant desert. Cherished silence and peace
sink into your nerves like very welcomed relief.
Float away amidst the mists of fruitful essences. Breathe in the air
that will clear the channels of your mind and lift you into the peaceful
existence you so painfully crave to lay back and sink into. Let
yourself go, the fruitful mists will carry you and lay you gently into
the peaceful Royal Meadows.
Cai/Alex Strip

23. Meadows Park
• The name is well chosen. Meadows Park compound nestles in
open, rolling parkland, a patchwork quilt of verdant meadows.
Meadows Park has redefined the meaning of home. It is a place
where you can relax, feel safe, enjoy the cozy familiarity of favorite
furniture and objects d'art; where you are at one with self and
surroundings; a place where you can entertain with complete
confidence.
• Imaginative planning, rigorous standards, and high quality materials
have ensured that all buildings combine inherent integrity with
exquisite features.
• Meadows Park was designed and built by Egypt's finest engineering
companies.
Cai/Alex Strip

24. Emaar - Uptown Cairo
• Stylish living in the heart of Cairo, standing tall at the highest point of
Downtown Cairo, this four million square meter development by
Emaar Misr will bring new meaning to living, working, relaxing and
reveling in the city.
• Uptown Cairo will reflect the hallmark luxury and style that Emaar’s
world-class developments are known for. Stretching over the
Mukatam suburb, it will attract the capital’s trendsetters with its
vibrant town centre, private clubs, hotels, Golf course, restaurants,
cafes and much more. Uptown Cairo’s eleven villages, ranging from
low-rise on the hillside to medium-rise (three to 22 storey) further
down the slope, will offer panoramic views of the city, making it an
address most looked up to.
• Loop roads will define each neighborhood, internal roads and
pedestrian walkways will provide easy access to schools, swimming
pools, healthcare facilities, offices, retail centers and places of
worship. Inviting the upwardly mobile to a lifestyle that is complete in
every aspect, in one central location.
Mukatam

25. Competitive Review - Implications
• Intense competitions.
• Mixed development/Quality/location/life style are common across
almost all projects.
• Need for new angles as USP:
– Emotional/Image Driven.
– Long Payment Terms.
• Significant marketing support needed to stand out.

26. Eastown & Westown Project
Analysis

27. Project Features - General
• Leveraging Solidere’s success in Lebanon.
• Harmonious Integration of Residential, Commercial, office, retail,
tourist and entertainment.
• New Standard of Living (Quality, Maintenance).
• Finished Turn Key A class standard.
• World Leading Architects, planners.

28. Project Features - Eastown
• 858,900 m2(204.5 feddan)
• Lively City Center catering to the Young
• Adjacent to AUC and Katameya Dunes
• Design:
1. Commercial sector (Mall) serving AUC and Area
2. Green sector serving residential area
3. Business Park serving New Cairo
• New Cairo:
– 37 educational institutions
– Close to Airport and Suez and Ismailia Roads

29. Project Features - Westown
• 1.2 mil m2 (285 feddan)
• City Center Serving Area
• Adjacent to Beverly Hills (new mehwar?)
• Design:
1. Office Park
2. Residential Neighbourhood (Apts and Townhouses)
3. Mall
4. Entertainment + Hotel
• Shiekh Zayed: Clean Bahary Air of Area

30. SWOT
Strength
• Solidere’s Lebanese Heritage
• Eastown Location
Weakness
• Late Entry
• Mixed development offends A+
Opportunity
• Marketing Abroad / GCC
• LT Payment Scheme
• Lebanese Entities early on
Threats
• Competition
• Slowing RE Market

31. Communication Strategy

32. 32
3
Investors
Corporate
2
Egyptians
1
GCC
Egyptians Abroad
Segment Overlap = Opportunity
Target Groups

33. Target Groups & Tools
1. GCC : Investors Tools: ATL/BTL PR
Individual buyers ATL/BTL
Egyptian ex-pats ATL/BTL
2. Egyptians : Future Home builders ATL/BTL PR
Upward mobile individuals ATL/BTL PR
3. Investors PR
Corporate buyers/movers PR

34. Positioning
• USP (Emotional):
Eastown and Westown offer their residents and investors opportunity
to be ahead of the pack, and enjoy life as it is conceived by Solidere of
Lebanon. No other real estate project in Egypt can offer that spirit.
They are part of the Exclusive Solidere/Sodic’s development, and will
be the first members of their Exclusive Club.
• Support:
Conceived and Managed by Solidere/Lebanon,
Built by SODIC/Egypt
Eastown and Weston are high quality developments, offering vibrant
life style, in prime locations within new suburbs of Cairo. They are
brought to you by Solidere the premiere developer who created the
magnificent Lebanese new Downtown, and SODIC the solid Egyptian
developer who brought to you the beautiful Beverly Hills.

35. Objectives: targets at large to reach
• Real Estate investors and developers
• Operators and tenants of main anchors
• Retailers and Retail tenants
• Offices and Business tenants.
• “A” Class Residents
• High Tech Companies
• International Media and Ad Companies
• Attract new local, regional and multinational clients, as per
above groups, to relocate in Eastown and Westown and
profit from the unique mixed-use environment, high quality
infrastructure and services including Fiber-Optic
Broadband and WiFi services covering the 2 districts.
• Consumers

36. Communication Guidelines
• Message:
Solidere/Quality/Life Style/Luxury/Location
• Tools:
Local Media Press/Mags/Radio/TV
Regional Media
Targeted Media
PR
Trade Shows
Road Shows
Events
Website
Direct Mail / Press Pack
Printed Material : Brochure / Flyers
DVD
Outdoor + Out Of Home

37. Tone and Character
• Up-market (Tad Arrogant)
• Confident
• Intelligent
• Lively
• Modern/High Tech spirit
• People not Concrete
• Touch of Lebanon

38. Communication Phases
Need for 2 Phased Campaign:
1. Phase 1: PR (see separate GCI presentation):
Corporate - Establish Solidere/SODIC
» introduce Solidere’s aspirational unique projects in Lebanon.
» Re-establish SODIC following recent negative history.
» People buy into developer before property.
2. Phase 2: ATL/BTL + Launch Event + PR
Communicate projects of two cities.
» Eastown more distinctive with less competition, but more
developed.
» Westown location remote (today) and needs more time for
commercial property and Investors.
» Anticipate Real Estate market signs of softening.
Above all, stand up to Emaar/Damac/TMG/MAF/Barwa/Deyar who
have a history of overspending.

39. Concepts
5 concepts are devised to convey the main message:
A. Sophistication
B. Lifestyle
C. Civilizations
D. Suns
E. Compass

40. Concept A: “Sophistication”
Creative Platform:
• Solidere comes to Egypt with a reputation of a unique and sophisticated
vision of urbanism.
• Solidere Downtown Beirut and Saifi Village have become references in
originality, luxury and savoir-vivre, the Lebanese way. A much valued
reference in Egypt and the Arab World.
Concept A :
Solidere is to urbanism, what Haute Couture is to Prêt-à-porter:
Signé Solidere
Solidere Solidere
Westown Eastown
2 new cities conceived and managed by Solidere/Lebanon.
Built by SODIC/Egypt.

41. Concept A: “Sophistication”
Body Copy:
Starting end of 2010,
6th of October and Katemiya will never be the same.
Westown and Eastown, the two new cities,
will become the beating heart of these two sectors
and will naturally attract a mix of various refined crowds.
World famous urban urbanists, architects and interior designers have
conceived a unique vision of how sophisticated life will be in the
ungated cities of the future.

43. Concept B: ‘Lifestyle”
Creative Platform:
• Solidere comes to Egypt with a reputation of a unique and sophisticated
vision of urbanism.
• Solidere Downtown Beirut and Saifi Village have become references in
originality, luxury and savoir-vivre, the Lebanese way. A much valued
reference in Egypt and the Arab World.
Concept B :
Live life in a new way, the Solidere way.
My Life,
The Solidere way.
Solidere Solidere
Westown Eastown
2 new cities conceived and managed by Solidere/Lebanon.
Built by SODIC/Egypt.

44. Concept B: ‘Lifestyle”
Body Copy:
Starting end of 2010,
6th of October and Katemiya will never be the same.
Westown and Eastown, the two new cities
will become the beating heart of these two sectors
and will naturally attract a mix of various refined crowds.
World famous urban urbanists, architects and interior designers have
conceived a unique vision of how sophisticated life will be in the un-
gated cities of the future.

51. Concept C: “Civilizations”
Creative Platform:
• History is made when two civilizations meet:
• The Phoenicians, inventors of “good life” join forces with
• The Pharaohs, “Builders of wonders” to create two new cities in Egypt.
Concept C :
‫الحضارات‬ ‫لقاء‬
Civilizations meet
When civilizations meet, wonders are created
to build two new cities near Cairo:
Solidere Solidere
Westown Eastown
Conceived and managed by Solidere/Lebanon.
Built by SODIC/Egypt.

52. Concept C: “Civilizations”
Body Copy:
2010 is the year
when these two civilizations will take urbanism in Egypt
to new heights.
Westown in 6th of October
and Eastown in Katemiya
will become the new ungated mega cities,
that will change the meaning of
good life and master building
for generations to come.

55. Concept D: “Suns”
Creative Platform:
• From East to West, the sun never sets on the two new capitals of Cairo.
Westown, capital of the West, and Eastown capital of the East.
Concept D :
‫أبدا‬ ‫تغرب‬ ‫ل‬ ‫الشمس‬
The sun never sets
Two new suns in the sky of Cairo.
Solidere Solidere
Westown Eastown
Conceived and managed by Solidere/Lebanon.
Built by SODIC/Egypt.

56. Concept D: “Suns”
Body Copy:
2010 will be the year
when you will see two new suns over Cairo.
One over Westown in 6th of October
And another over Eastown in Katemiya,
the new ungated mega cities where the sun never sets.

61. Concept E: “Compass”
Creative Platform:
• 2010 is the decisive year.
• Go East or go West ? That is the question.
Concept D :
‫؟‬ ‫الغرب‬ ‫أو‬ ‫الشرق‬
EAST OR WEST ?
Let the Solidere Compass guide you.
Solidere Solidere
Westown Eastown
2 new mega cities
Conceived and managed by Solidere/Lebanon.
Built by SODIC/Egypt.

62. Concept E: “Compass”
Body Copy:
In 2010 the Solidere compass will guide you
to the East and to the West at the same time,
To Westown in 6th of October
And to Eastown in Katemiya,
the new ungated mega cities of Cairo.

65. Communication Calendar 2008
January 2008: Launch Event Preparing Artworks
PR first wave
OOH
February: Press/Mags/OOH Catalogue/BTL
+ PR second wave Production
March/April: Local TV/OOH
PR third wave
May/October: ATL
PR fourth wave
Trade Fairs/Shows, according to their pre-set dates, in Egypt and GCC.

66. Year One Budget
Estimate

67. Year one budget
Preliminary budget cost-estimate:
Public Relations/Events:
Basic Monthly Retainer: $10.000 Annual: $120.000
• To be handled by GCI in the Middle-East
(Beirut/Dubai/Doha/Jeddah…) and directly out of our Cairo office for
Egypt market, under the direction of the GM Greg Wixted.
• This covers all your needs in PR coverage across the line: Launch,
Maintenance, Special Events, Road Shows, Specialized Exhibitions,
etc.

68. Year one budget
Total Launch: $ 710.000
Launch Media:
Egypt Press: $210.000
Egypt Local TV: $250.000
Egypt Radio: $100.000
Launch Event:
(Including major star entertainment): $150.000

69. Year one budget
Total Production: $ 250.000
Printed material:
Print material/Brochures/Flyers/Catalogues: Annual: $ 100.000
TV Production:
30” Basic x 2 Annual: $ 120.000
Photography/Artworks:
For print material/press ads, etc… Annual: $ 30.000

70. Year one budget
Total extra activities: $ 950.000
OOH:
Billboards/panels, etc… Annual: $ 600.000
Road Shows:
Road shows allocations: Annual: $
150.000
Sponsoring:
Special TV programs/Magazines/Radio: Annual: $ 100.000

71. Year one budget
Recap:
Total Year One : $ 2.000.000
Egypt Press/Local TV/Radio: Launch: $ 560.000
Event: $ 150.000
Public Relations/Events: Annual: $ 120.000
Print: $ 100.000
TV Production: $ 120.000
OOH: Billboards/panels, etc… $ 600.000
Photography/Artworks: $ 30.000
Road Shows: $ 150.000
Sponsoring: $ 100.000
Unforeseen: $ 70.000

72. Solidere/Sodic Grey Global Team
Grey Cairo: Gerard Avedissian
heading a team of 3 Client service and PR
Hosam Bary with team of 3 creative
Grey Beirut: Consultancy
GCI:Cairo/GCC: Greg Wixted and team of PR experts
MediaCom:Cairo/GCC: Hesham Siam
and team of media planners/buyers

73. THANK YOU
Eastown & Westown
Egypt
Conceived and Managed by Solidere/Lebanon
Built by SODIC/Egypt

74. Appendix

75. Other Projects in
New Cairo/Katameya

76. Arabia district
• Owner name: Arabia GP
• Location: beside AUC
• General planning: 50 fedans, 36 building( 4 floors ) compound,
built on about 30% of total area
• Project elements: shopping mall, club house, swimming pool, 52
shops, 2 hospitals, 2 pharmacies, the current situation: only 1
pharmacy, 1super market, that works

77. Zezenia
• Owner name: Ardic Co
• Location: beside AUC
• Project elements: mall, shops, and club house
• General planning: 78 fedans, 79 buildings, 25 town houses, 39
villas

78. Maxim Country Club
• Owner name: Krar group
• Location: beside AUC
• General planning: 78 fedans, 300 villas compound, built
on 16% of total area
• Project elements:
– 4.5 fedans elite sporting club, restaurant, tennis club, squash,
swimming pools, billiard, soccer, and social building
– Also, it includes a 6 fedans shopping mall which contains 5 luxury
cinemas, bowling center, billiards, and restaurants

79. Royal Maxim
• Owner name: Karar group
• Location: behind JW Marriot
• General planning: 18 fedans, 44 palaces compound
• Project elements: it includes a grand hotel may be managed by
Grand Hayat group, it provides all services that residents need

80. Seasons Residence
• Owner name: Hassan Allam sons group
• Location: near to Al-Rehab, and beside AUC
• General planning: 50 fedans, 92 Spanish villas
compound, standing on 10% of the land
• Project elements: club house (swimming pool, gym, tennis courts),
and lakes

81. Moon Valley
• Owner name: Arabia group
• Location: By AUC
• General planning: 50 fedans, 82 villas resort, built on 12.5% from
total area
• Project elements:
– club area on 2200 m² which includes; tennis court, health club,
swimming pool, indoor swimming pool, and coffee shops
– Also, it includes public gardens and lakes, shopping center, and
mosque

82. Mountain View
• Location: beside AUC
• General planning: 2 projects; The first is a 36 fedans, villas
compound and it is sold out, the second is a 50 fedans,140units,
villas compound, built on 15% from total area
• Project elements:
– Club House: which includes; Business center, In-door swimming
pool, Restaurant, Café, mini-market, Billiards, Nursery, Laundry,
Hair dresser, Clinic, Library, GYM
– Sport Facilities: foot ball field, tennis courts, basketball courts,
jogging tracks, swimming pool, and beach volley

83. VillaR
• Owner name: Dorra
• Location: in front of Future University and beside new campus of
AUC.
• General planning: 84 fedan, 140 villas compound, built on 25 % of
total area
• Project elements: services area, club house.

84. Lake View
• Owner name: United company for touristic and real estate
development
• Location: right on Al Tese’n St. beside the air force hospital
• General planning: 320 fedans, 520 villas, built on 10%, It contains
from 5 phases, 1st
, 2nd
, 3rd
phases is completely sold out, and there
hand over after 1 year
• Project elements: 5 star hotel, spa, club house

85. Katamya Dunes
• Owner name: New Cairo company for real estate investment,
Previous projects: Katamya heights
• Location: Beside AUC
• General planning: 450 fedans, 370 villas compound
• Project elements: golf courts, hotel, club, swimming pools, and
tennis courts

86. Al Diar
• Owner name: Al-Ahly for real estate development & Husain Sabor.
• Location: beside AUC
• General planning: 114 fedans villas compound, built on 30% of
total land area, and the rest is green area
• Project elements: club house, and service area (about 5 fedans).