5. Search Engine Optimization (SEO) is the process of affecting
the visibility of a website or a web page in a search engine's
"natural" or un-paid ("organic") search results. In general, the
earlier (or higher ranked on the search results page), and
more frequently a site appears in the search results list, the
more visitors it will receive from the search engine's users.
Getting Found on
6. Search engine optimization (SEO) is the process of affecting
the visibility of a website or a web page in a search engine's
"natural" or un-paid ("organic") search results. In general, the
earlier (or higher ranked on the search results page), and
more frequently a site appears in the search results list, the
more visitors it will receive from the search engine's users.
Getting Found on
13. Best practices with Google Plus
Share your content here
Include images in your Google+ Strategy
Use relevant hashtags and keywords
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14. Backlinks
also known as incoming links, inbound links, inlinks, and
inward links, are incoming links to a website or web page. In
basic link terminology, a backlink is any link received by a web
node (web page, directory, website, or top level domain) from
another web node.
Getting Found on
21. Get Social
Optimize your social media profiles
Optimize your social media content/updates
Business
name, keywords
Build links by making shareable content
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Directories
24. Title Tags
Your title tag is the single most important piece of meta
data on your site. It tells the search engines what you age
is about
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28. Content is King for SEO Results
As Google has changed and refined its
ranking algorithms over the years, one
thing has become more and more clear:
Google ranks websites, blogs and social
media based on content quality. The
more relevant, original and educational
that content is, the higher your site’s
ranking will be.
29. #1 Google Can’t Read
Google doesn’t understand English or any other
language. When it looks at your website, it only
sees your keywords in the context of the words
around it, but doesn’t understand any of it.
30. #1 Google Can’t Read
Google doesn’t understand English or any other
language. When it looks at your website, it only
sees your keywords in the context of the words
around it, but doesn’t understand any of it.
31. #2 Google Can Count
Use the same keywords too often, and Google
notices. The ranking algorithms treat overuse of
keywords and phrases negatively.
32. #3 Google Can Compare
Google’s massive database operations mean that it
checks to see if your content is duplicated
elsewhere. Google rewards fresh, original content
with higher rankings and ranks unoriginal content
lower.
33. #4 Google Likes New Content
Google values fresh, recent and updated
content highly when it ranks websites. Stale
content gets lower rankings.
#3 Google Can Compare
Google’s massive database operations mean that it
checks to see if your content is duplicated
elsewhere. Google rewards fresh, original content
with higher rankings and ranks unoriginal content
lower.
34. #4 Google Likes New Content
Google values fresh, recent and updated
content highly when it ranks websites. Stale
content gets lower rankings.
#3 Google Can Compare
Google’s massive database operations mean that it
checks to see if your content is duplicated
elsewhere. Google rewards fresh, original content
with higher rankings and ranks unoriginal content
lower.
#5 Google Watches Users
Google’s algorithms are based on how users treat results and how they use websites. A high
bounce rate, for example, occurs when website visitors leave a site soon after landing on it.
Google gives sites with low bounce rates higher rankings, since longer visits are evidence of
high content quality. Its algorithms measure user behavior to judge website quality.
36. March Workshops
“Getting Started with Constant Contact”
Thursday March 13th, 9:30-11:30am
Chambrel Senior Center, Roswell GA
~~~~~~~~~~~~~~~~~~~~
Workshop + Wine
Free Wine Tasting after workshop
Wednesday March 27th, 6:30-8:30pm
Total Wine by Perimeter Mall
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