How to get your first 5,000 users
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Slides from the 'How to get your first 5,000 users' presentation I gave at General Assembly London this month
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How to get your first 5,000 users
- 1. 1 TODAY’S CLASS How to get your first 5,000 users @howardvk
- 3. AGENDA 3 Agenda & Objectives Intros Basic principles Tactics
- 4. First 5,000 4 Easy Formula?
- 6. Foundations
- 8. Find product market fit 8 CRPOCI, LTV, CTR,
- 9. 9
- 10. 10
- 11. 11
- 12. First 5,000 12 Social Media ‣ Quickly engage with users ‣ Super simple ‣ Great way to respond to queries ‣ How are you measuring? ‣ Example: PhotoVino
- 13. First 5,000 13 Blogging ‣ Users love content ‣ Great channel for your startup voice ‣ Build following ‣ Use core keywords ‣ Share through Social media ‣ SEOMoz, Buffer, Unbounce, Kissmetrics, GoSquared
- 14. First 5,000 14 Google ‣ Your friend ‣ Analytics ‣ Keyword tool
- 15. First 5,000 15 Find a budget ‣ Free Stuff ‣ Facebook ‣ Google PPC ‣ Linkedin ‣ Over £150 = free users
- 16. First 5,000 16 High converting website ‣ Unbounce rocks ‣ Get it up now ‣ User sign up pre product ‣ 10 = 30 % may sign up ‣ Look at successful homepage: Spotify
- 17. First 5,000 17 Email Marketing ‣ List is your asset ‣ Pull marketing ‣ What will interest audience ‣ Mailchimp great ‣ 4,300% ROI
- 18. First 5,000 18 Old Skool ‣ Isn’t dead ‣ Events = community ‣ Run an event! ‣ Guerilla marketing ‣ Transferwise ‣ Viral: Friend get friend ‣ I Am Playr, Graze
- 19. First 5,000 19 Stop Press ‣ Spikes but Unsustainable ‣ Establish relationship ‣ Make list of key people ‣ Write story for them ‣ Be agressive ‣ Use good angles – keep them in the loop ‣ Example: Broapp (385k views)
- 20. SOCIAL MEDIA CONTESTS SEAMLESS.COM DAILY FORTUNE CONTEST
- 21. UNPAID USER ACQUISITION 13 OPN’s / EP.agr. tAnierrbsnhbip /s craiglist
- 22. First 5,000 Measure everything!
- 23. Find product market fit 23 Instagram ‣Burbn ‣Optional photo sharing ‣Watch user behaviour
- 24. First 5,000 fWore ekly Schedule Launch campaign
- 25. First 5,000 25 Your Turn ‣ 20 mins ‣ Create campaign ‣ Target ‣ Target audience ‣ Channels ‣ Weekly Schedule
- 26. 26 GROWTH HACKING - Andrewchen.co -Startup-marketing.com -Quora.com/growth-hacking
- 27. 27 GROWTH HACKING Q&A @howardvk
Notas del editor
- Traction Produt market fit Survey.io
- Product market fit In today’s world – building it doesn’t mean squat. Building stuff is the easy part Many of you who are building something that may not be getting thr growth youre looking for – what really matters is solving a problem for someone in a way that’s differenced. Then you can layer on the growth hacks If you’re in the flat part of the graph, that’s ok. You can only have a hickey stick growth with a flat bit first
- Startup Digest Google Campus Meetup
- Cost to acquire user: $400
- Cost to acquire user: $400
- Cost to acquire user: $400
- Hotmail’s founders, Sabeer Bhatia & Jack Smith were in room with Tim Draper their VC Wanted to do online advertising & billboard, but it was a free product! Tim Draper, said – could you put a message at the bottom of everyone’s screen? p.s. I Love you. Get your free email at Hotmail.
- Hotmail’s founders, Sabeer Bhatia & Jack Smith were in room with Tim Draper their VC Wanted to do online advertising & billboard, but it was a free product! Tim Draper, said – could you put a message at the bottom of everyone’s screen? p.s. I Love you. Get your free email at Hotmail.
- Cost to acquire user: $400