1. MARKETING STRATEGIES
Submitted by GROUP 2:
Shrushti Hathi (060124)
Hrishikesh Shah (060126)
Jayant Dhelawat (060129)
Radhey Grover (060153)
Shreeya Verma (060162)
Shubham Dubey ((060166)
Yatin Batra (060181)
Suketh K (060183)
2.
3. Pocket Size packages for ease or one time serving packs
Variety of subscription boxes for
your recurring needs
Blog for recipe’s on healthy eating
Nutritionist on Call
01
02
03
04
DESIGN & FEATURES
4. SOCIAL MEDIA MARKETING
(Instagram)
• Organic reach through
promotional activities
like regular posts and
stories shared by our
colleagues.
• Paid
promotions(Statistics in
the picture)
• Influencer marketing
and Collaborations with
healthy eating product
promoters
5.
6. FACEBOOK
734LIKES
75% MEN
25% FEMALE
18-24 – 46 %
Age
infographics
134
DELHI
105Average
reach per
post
5-
10
Engagements
Daily
364
English
(UK)
PAGE ID
134989843274493
22%
10-15
MINS
126
Last Month
Organic
Reach
12%
Less Reach
compared to
previous
month
Conversio Per
7. SEO
• We followed all the steps for
Search Engine Optimization as
directed by our website
developer tool (Wix) and
connected our website to
google. This ensures that
search results show our
website and social media
handle links.
• Searching “theseednation” on
google shows results with links
to different pages of our
website and also links to our
social media handles.
8. EMAIL MARKETING
We have gained around 101 email subscribing members
who have tried our products and are still enthusiastic
about the products. These 110 members have subscribed
our mail marketing in on order to receive the latest
updates on offers and products. We are aiming to reach
more than 500 customers this festive season.
Emails that will be sent to the subscribers
of our email updates
9. INFLUENTIAL MERKETING
We have made videos on YouTube for the marketing purpose in which active bloggers have
given their positive feedback and encouraged to buy this product’s YouTube videos have got
more than 530 views on YouTube. The influential marketing served the purpose a there was
increase in the number of orders received by 20%.
10. CONTENT MARKETING
• We are connecting to our customers
through blogs and to educate them about
the product.
• Customer Engagement with Good Quality
Content (Via Blog and Write-ups) has
become an essential strategy for every
company.
11. • Hiring professional for
handling social media
channels
• Target – Having 8k – 10k
followers in next one year
• Launching new e mail
campaigns at regular
• Intervals, to engage target
customers
• Using SEM & SEO optimisation
to increase traffic on website
and other channels
• Collaborations with fitness and
lifestyle influencers for wider
reach.
• Content Marketing to create
buzz and interest in our
products
DIGITAL MARKETING PLAN(Consecutive 1 year)
12. We plan to promote our brand,
Seed Nation via printing ads on
different newspapers, magazines,
pamphlets etc
We plan to collaborate with different
wedding/event planners so as to
promote the same via sending out
gift hampers
We plan to set up Kiosks/carts at
different malls, airports as they can
be excellent testing grounds and
generate interest among the crowd.
We plan to send out sales
representatives at different grocery
stores, restaurants, etc so as to
generate interest among people.
We’ll be distributing free
samples to people via
magazines, newspapers or
grocery stores .
CONVENTIONAL MARKETING
PLAN(Consecutive 1 year)
