Social media is hard to get right, but it's especially important when you have money invested. To help you out we have 13 insider tips on creating Facebook Ads that convert.
8. Use Unpublished Posts to target
more effectively without spamming
all your fans. This can be great for
testing, regional promotions, or new
customer offers.
Laura Crimmons | Communications Director, BRANDED3
@LauraCrimmons
10. Power Editor has some really great
features you won’t find in standard Ad
Manager view. Here you can manage
campaigns in bulk and be a lot more
precise in targeting and budgeting.
Laura Crimmons | Communications Director, BRANDED3
@LauraCrimmons
12. When creating your ad, you can
choose your actual business objective
(website conversions, app installs, etc.)
instead of trying to play bidding games.
Dennis Yu | Chief Technology Officer, BlitzMetrics
@DennisYu
15. Pictures are worth a thousand words.
A video is a thousand pictures. Now
where should you focus your content
efforts with Facebook ads?
Dennis Yu | Chief Technology Officer, BlitzMetrics
@DennisYu
17. The biggest mistake in Facebook
advertising is hiring a social
consultant instead of a passionate,
knowledgeable fan of your product
who understands how to target
content to the right audience.
Dennis Yu | Chief Technology Officer, BlitzMetrics
@DennisYu
19. Get higher conversion
rates by targeting users
similar to your customers
with Lookalike Audiences.
Isabelle Mathieu | Social Media and Digital
Marketing Consultant, Trainer & Speaker
@isabellemathieu
21. Get creative with Carousel Ads:
showcase one or multiple
products, tell your brand story,
highlight customer testimonials,
and create an immersive experience.
Isabelle Mathieu | Social Media and Digital
Marketing Consultant, Trainer & Speaker
@isabellemathieu
23. Use Custom Audiences to target
people who have visited a specific
product or service page on your site.
Isabelle Mathieu | Social Media and Digital
Marketing Consultant, Trainer & Speaker
@isabellemathieu
25. Instead of promoting product
features, focus on the benefits your
product has to offer.
Isabelle Mathieu | Social Media and Digital
Marketing Consultant, Trainer & Speaker
@isabellemathieu
27. When it comes to social video, each
has its strengths, and it’s not a
zero-sum game.
Paul Herdtner | Director of Marketing and Communications,
AdParlor, @pherdtner
29. Target Facebook users appropriately,
depending upon where they are in the
marketing funnel. Adapt your content
based on how much they know about
your company already.
Paul Herdtner | Director of Marketing and Communications
AdParlor, @pherdtner
31. Zooming, cropping, adding
filters or borders, and applying text
overlays to your existing imagery are
just small tweaks, but can make a
huge impact.
Sandra Rand, Director of Marketing, OrionCKB
@sandra_rand
33. Facebook routinely advises us to have
80% of our clients’ budgets on mobile.
Some clients are even at 100%. So
unless you are a desktop-only app or
something of that nature, you need to
think mobile first.
Sandra Rand, Director of Marketing, OrionCKB
@sandra_rand
34. Want to learn
more? Download
the Science of
Successful
Facebook Ads.
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