There are countless fantastic marketing books out there that we all would love to read, but for whatever reason we don’t have the time. That’s why we created SpotNotes: 5-Minute Guides for 5 Top Marketing Books. You can download them here: http://hub.am/1fLADJx

1. 5 Marketing Books
You Should Have Already Read

2. There are countless
fantastic marketing
books out there
that we all would love
to read …

3. … but for whatever
reason, we just don’t
have the time.

4. That’s why we created

5. Here’s a sampling of
quotes from those 5
books we think every
marketer should
read ...

6. “Increasingly, there are only two kinds of
companies: brave and dead.”
– Seth Godin

7. “It’s no longer ‘Run an ad on Tuesday, watch
sales go up on Wednesday.’
Advertisers don’t have the power to
interrupt enough consumers to make
[advertising] pay the way it used to.”
– Seth Godin

8. “Fixed screens will simply be places that we
toss our cloud-based content, marketing,
and advertising for convenience when we’re
sitting on a couch. [Smartphones and other
mobile devices] will be the source of our
ever-growing connectivity...”
– Mitch Joel

9. “Stop looking at your business as physical,
Web, and Mobile.
It’s about consumers, and the only thing
that matters to consumers is the one
screen that is in front of them.”
– Mitch Joel

10. “Our best evidence of what people truly feel
and believe comes less from their words
than from their deeds.”
– Robert B. Cialdini

11. “[Like animals], we too have our
preprogrammed tapes; and, although they
usually work out to our advantage, the
trigger features can be used to dupe us into
playing them at the wrong times.”
– Robert B. Cialdini

12. “Naturally sticky ideas are full of concrete
images -- ice-filled bathtubs, apples with
razors -- because our brains are wired to
remember concrete data.”
– Chip Heath & Dan Heath

13. “When we’re trying to build a case for
something, most of us instinctively grasp
for hard numbers. But in many cases this is
exactly the wrong approach.”
– Chip Heath & Dan Heath

14. “In order to create one contagious
movement, you often have to create many
small movements first.”
– Malcolm Gladwell

15. “If we want groups to serve as incubators
for contagious messages, then we have to
keep groups below the 150 [member]
Tipping Point.”
– Malcolm Gladwell

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