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5 Tips On Writing Compelling Call-to-Action Copy

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HubSpot
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5 TIPS ON WRITING COMPELLING CALL-TO-ACTION COPY
START WITH 1 SUBJECTS & VERBS
1 For Example,
1 Avoid Hiding The Verb:
1 “ Verbs generate the most shares on Twitter.
2 INCLUDE NUMBERS
2 Numbers Make You Specific VAGUE & CLEAR & ABSTACT SPECIFIC
2
2 “ There’s a correlation between digits & press release views.
USE ADVERBS 3 SPARINGLY
3 Use Them for Shorter Copy: WITH EASE EASILY
3 “ Adverbs are the least shared on Twitter.
LENGTH: 4 90 - 150 CHARACTERS
4 “ Most engaging press release titles are 90 to 150 characters long.
BE LESS TECHNICAL, 5 MORE PRACTICAL
5 “ Emphasize benefits.
5 “ Avoid overtly technical jargon.
LEARN MORE ABOUT CALLS-TO-ACTION: Download HubSpot’s free ebook: http://bit.ly/CTA-Ebook

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5 Tips On Writing Compelling Call-to-Action Copy

  • 1. 5 TIPS ON WRITING COMPELLING CALL-TO-ACTION COPY
  • 2. START WITH 1 SUBJECTS & VERBS
  • 3. 1 For Example,
  • 4. 1 Avoid Hiding The Verb:
  • 5. 1 “ Verbs generate the most shares on Twitter.
  • 6. 2 INCLUDE NUMBERS
  • 7. 2 Numbers Make You Specific VAGUE & CLEAR & ABSTACT SPECIFIC
  • 8. 2
  • 9. 2 “ There’s a correlation between digits & press release views.
  • 10. USE ADVERBS 3 SPARINGLY
  • 11. 3 Use Them for Shorter Copy: WITH EASE EASILY
  • 12. 3 “ Adverbs are the least shared on Twitter.
  • 13. LENGTH: 4 90 - 150 CHARACTERS
  • 14. 4 “ Most engaging press release titles are 90 to 150 characters long.
  • 15. BE LESS TECHNICAL, 5 MORE PRACTICAL
  • 16. 5 “ Emphasize benefits.
  • 17. 5 “ Avoid overtly technical jargon.
  • 18. LEARN MORE ABOUT CALLS-TO-ACTION: Download HubSpot’s free ebook: http://bit.ly/CTA-Ebook