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5 Tips On Writing Compelling Call-to-Action Copy
- 1. 5 TIPS ON WRITING COMPELLING
CALL-TO-ACTION COPY
- 4. 1 Avoid Hiding The Verb:
- 5. 1 “
Verbs generate
the most shares
on Twitter.
- 7. 2 Numbers Make You Specific
VAGUE & CLEAR &
ABSTACT SPECIFIC
- 9. 2
“
There’s a
correlation
between digits &
press release
views.
- 11. 3 Use Them for Shorter Copy:
WITH EASE EASILY
- 12. 3 “
Adverbs are
the least shared
on Twitter.
- 14. 4
“
Most engaging
press release titles
are 90 to 150 characters
long.
- 16. 5 “
Emphasize
benefits.
- 17. 5 “
Avoid overtly
technical
jargon.