Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media? This free webinar will cover: * How to incorporate social media into your overall marketing strategy * How to use HubSpot to track and monitor your brand in social media * Ways to attract more website visitors from social media sites * How to use HubSpot to convert more social media visitors to leads and customers

1. How to Use HubSpot Software to Manage Your Brand Online Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

2. Who is HubSpot? Founded: 2006 Team: 90 (15 MIT) A: $5m General Catalyst B: $12m Matrix Partners Outside Director: Gail Goodman, CEO Constant Contact (CTCT)

3. Outbound Marketing

4. Outbound Marketing is Broken 800-555-1234 Annoying Salesperson

5. Marketing Has Changed 1950 - 2000 2000 - 2050

6. The Good News!

7. Inbound Marketing

8. Proven ROI of Inbound Marketing Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions VocioPays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads www.HubSpot.com/ROI

9. Proven ROI of Inbound Marketing www.HubSpot.com/ROI

10. Publish thought leadership Build a community Measure presence in search engines Monitor articles & discussions Participate in discussions Measure results Managing Your Brand Today

11. Publish Thought Leadership

13. Push your thought leadership to Google

14. Allow comments and discussion

16. Subscribers & Visitors

17. Blog Article Performance

18. Build a Community

19. Community Building Software Automatic notification of influencers you should follow Simple subscription to your blog by RSS and Email Notification of who is talking about your company Track the size of your community

20. Measure Presence in Search Engines

21. Search Presence (SEO) Software Track rank vs. competitors Track overall presence in Google Alerts about key rank changes Data to target new terms intelligently

22. SEO Rankings

23. Monitor Articles and Discussions

24. Monitor Discussions with Software Know who is talking about your company, products, executives Know who is talking about your industry Understand which comments have the most influence

25. Participate inDiscussions

26. Participate in Discussions w/ Software Answer questions Comment on blogs Retweet your fans’ messages Post to Twitter and Facebook Track your social media interactions

27. Measure Results

28. Measure Social Media Software Measure visitors, leads and conversion rates from social media Measure sales from social media Closed-loop-marketing for everyone

29. Metrics: Traffic, Leads, Customers

30. Metrics: Traffic, Leads and Customers Visitors from Blog

31. Thank You! www.HubSpot.com/Free-Trial Mike Volpe HubSpot VP Marketing Twitter: @mvolpe