Over the Top (OTT) Market Size & Growth Outlook 2024-2030
How to Use LinkedIn Company Pages & Groups
1. 90% of professionals use
social media to get
access to thought leadership &
information they couldn’t
get elsewhere.
SOURCE: SOCIETY FOR NEW COMMUNICATIONS RESEARCH, US 2010
2. 3 out of 4 professionals
rely either lightly or heavily on
professional networks to
support business
decisions.
SOURCE: SOCIETY FOR NEW COMMUNICATIONS RESEARCH, US 2010
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3. 81% of LinkedIn members
prefer to have separate
social networks for their
personal and
professional lives.
SOURCE: LINKEDIN AUDIENCE 360 SURVEY, US, AUGUST 2011
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15. Goals of Products & Services Tab
1 Showcase Products (or Other Content)
2 Generate Social Recommendations
3 Send Traffic to Your Website
4 Drive Leads to Your Business
17. Companies with
most EFFECTIVE
ENGAGEMENT
need to have a
minimum of
100-200 followers.
LinkedIn tip
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18.
19. Three Easy Steps to Get Started:
1 Invite your family, friends & coworkers first.
2 Reach out to people through existing means of
communication—email, phone, in person, etc.
Mention your LinkedIn Company Page
3 across your website & other channels.
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22. Run An Email Campaign to Drive Following
INCLUDE A DIRECT
CALL-TO-ACTION.
CONSIDER OFFERING AN
INCENTIVE.
PROVIDE CONCRETE
BENEFITS.
23. Invite Industry Thought Leaders
IDENTIFY THOUGHT SEND THEM PERSONAL ENCOURAGE THEM
LEADERS. INVITES. TO FOLLOW YOUR
COMPANY PAGE
24. How to Use Groups for Follower Growth
ENGAGE WITH PEOPLE FROM
COMPANIES YOU FOLLOW.
REFER THE COMPANIES
IMPORTANT TO YOUR
BUSINESS.
PARTICIPATE IN
DISCUSSIONS.
25. Promote on Other Marketing Materials
BUSINESS CARDS, FLYERS &
EMAIL SIGNATURE
EBOOKS, WHITEPAPERS
AND GUIDES
PRESENTATIONS AND EVENT
MARKETING COLLATERAL
30. Give Your Followers Clear Directions
ENCOURAGE THEM TO TAKE ACTION, SUCH
AS “SIGN UP,” “LIKE” OR “DOWNLOAD.”
31. Test Best Times to Post
POST ON
WEEKDAYS.
IS YOUR COMMUNITY
ENGAGED IN THE
MORNINGS?
POST AT LEAST
ONCE A DAY.
32. Best Practices for Status Updates
1 Use links & images in your status update.
2 Make your updates short.
3 Tell your followers what action to take.
39. Best Practices for LinkedIn Groups
1 Stay active!
2 Engage people in thought leadership
discussions.
3 Set guidelines for discussions.
4 Content creation.