15. B Optimize
“100 AWESOME
Marketing Stats,
Charts &
Graphs”
vs. “100 Charts”
15
16. analysis review product
answers why
advice
top
questions
INSIGHT
S.
recent
best
facts
soon
great
tips
build
Source: Data from the Science of Blogging - http://bit.ly/ezRm8w 16
17. great retweet please retweet
twitter
follow please social social media
blog
post
media
blog post how to 10 top
free
help new blog post check out
Source: Data from the Science of Blogging - http://bit.ly/ezRm8w 17
35. USER ACTIVITY
f + Facebook Follow
Purchase Hx
$
Page Visits
Webinar
Blog Sub
PERSONALIZATIO
Web
Email
Mobile
35
36. Visitor
Join our Community! %
YOUR NAME
YOUR COMPANY NO
YOUR WEBSITE
36
37. User
Welcome back, Brian!
Activity from Your Network: %
• Item A
• Item B
• Item C
YES
Webinars You Missed:
• Webinar 1
• Webinar 2
• Webinar 3
37
38. Customer
Elite
Welcome back, Brian!
Activity from Your Network: %
• Item A
• Item B
• Item C
You’ll love these
blog articles: PERSONALIZ
Webinars You Missed: ED
• Webinar 1 Item A
• Webinar 2 Item B
• Webinar 3 Item C
38
39. IF I HAVE SEEN
A LITTLE FURTHER
IT IS BY STANDING
ON THE SHOULDERS
OF GIANTS.
—Isaac Newton
Marta – Do you like the flame thing here? I used it throughout. If you think it is cool, lets leave it. If you think think you want to change these chapter marker slides to your standard ones that match the colors of the chapters listed on the previous slide, I’m down with that.
Marta -- Feel free to make this one look better.
M – Not sure this is the right font.
Publisher + Marketer….win with content.Compounding interest in 401k accountWikipediaBlog, podcast, videos, webinars, presentations, ebooks, appsRemarkable content.
Optimize for GoogleOptimize for social media
Once you understand the scope of conversations, build out your personal brand profile on the key social channels on which the community engagesBring prospects to you by providing datasheets, white papers, and other assets they might want directly on your LinkedIn profile and SlideShareIf you like to write, start a blog: develop from being just another sales rep to a trusted advisor within the social marketplace
I am fine with this chart, but I want the y axis on the chart to be 9000 and the line to end on 13.
I am fine with this chart, but I want the y axis on the chart to be 9000 and the line to end on 13.
I am fine with this chart, but I want the y axis on the chart to be 9000 and the line to end on 13.
M – Not sure this is the right font.
Make ‘circles’
Make ‘circles’
Your site should have a login.Your site should have x webinars not seen, y articles not read, etc.Leverage – each action by user is valuable….each additional user is valuable to see what works to convert
Your site should have a login.Your site should have x webinars not seen, y articles not read, etc.Leverage – each action by user is valuable….each additional user is valuable to see what works to convert
Your site should have a login.Your site should have x webinars not seen, y articles not read, etc.Leverage – each action by user is valuable….each additional user is valuable to see what works to convert
M – Not sure this is the right font.
Coke’s CMO – renter. Press Release hire.
Having better information available to your entire team helps them have the right presence when they are having natural conversations online and offline as part of their daily lives.
If at all possible, measure you business monthly, not quarterly. If you measure monthly, you can evolve 12 times a year, 3 times faster than if you measure quarterly. Evolving your business faster means you can test more, learn more and improve more. Startups need to test and learn quickly, while the cost to do so is low.
Write & act like a human, not a like a marketer…don’t speak in marketer-speak. It is very unique to see someone speaking like themselves.
Marta – Can you redo this guy to have it match our colors and feel.
Assets – not inventory, machine tools, etc…links, ranks, reach.
Assets – not inventory, machine tools, etc…links, ranks, reach.
Here is where the iPad mention goes and the “plug” for the booth & RVIP…
Here is where the iPad mention goes and the “plug” for the booth & RVIP…