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UK Consulting Company Drives Lead Conversions with HubSpot
Customer Case Study:
UK Consulting Company Drives More Leads
kpi-insight consulting is a leading UK company that
sells, implements and supports the business
management system Deltek Vision. Chantal
Verlinden, kpi-insight’s marketing manager, recently
shared how she has been using HubSpot to boost
HubSpot Results Summary:
High Visitor-to-Lead Conversions
• Reached a 27% Conversion Rate on 30 Landing Pages
• Increased Organic Traffic by over 50% in 6 Months
• Increased Number of Leads by 60%
Limited Leads & Ineffective Tracking
Prior to HubSpot, kpi-insight was finding new customers through direct mail campaigns,
email marketing and referrals. Though these initiatives weren’t necessarily ineffective,
the company actively sought a way to expand its lead generation. “We just wanted to
increase the number of leads,” Chantal said.
In addition to lead growth, kpi-insight also wanted to better track specific form
submissions. “Before, we used to have one general download form after which visitors
could view all of the downloads,” said Chantal. “So we had no idea what they were
looking at,” she added.
Targeted Lead Tracking with
HubSpot Landing Pages
With HubSpot, kpi-insight has tremendously improved its lead tracking. Now the
company is able to create landing pages on the fly, something they had to outsource
in the past. “The landing page forms are very easy to create—it saves us a lot of
time and money now that we can create them ourselves,” Chantal said. Thanks to
the multiple forms she creates with HubSpot, Chantal is able to track campaigns
individually. “Because we can see what they have downloaded, we can target our
follow-ups much better and send them information relevant to their initial download,”
HubSpot’s Lead Intelligence provides another tracking platform that kpi-insight uses
for lead monitoring. The tool shows a lead’s grade, contact information, pages
viewed and social media profile. “It’s great to able to see which pages on our website
they viewed—it gives us a much better profile of the contact, making the follow up
easier,” Chantal said.
When we did more research, we came to
realize that there really isn’t any other
company that does what HubSpot does—
provide everything in one package.
The average HubSpot customer gets 4.2x more leads after 5 months of active
use of HubSpot. To find out what type of increases in leads a company with your
current lead volume could expect, check out HubSpot’s ROI study at
HubSpot’s integrated marketing software gives you all the tools to implement a
successful online marketing strategy from increasing the top of your funnel
through conversion, sales alignment and analytics. To learn more, check out
HubSpot’s free trial or request a customized demonstration.