This document discusses the evolution of SEO over time from past to present to future. It outlines how SEO ranking algorithms have changed from solely considering on-page context signals to also incorporating authority signals like links and social signals. It recommends building authority through publishing high-quality content, promoting it socially to gain links and followers, and engaging with audiences across multiple social platforms. The future of SEO is predicted to involve more personalized search results influenced by social graphs and real-time information from social media.
5. Which Page Gets #1 Ranking? Search: “business software” vs. Result: HubSpot.com = #1 HubSpot has stuffed all the metadata and text fields with lots of keyword phrases, including “business software”, “business”, etc.
11. Pre-2000 SEO Tips Lots of pages Search spider friendly Keyword-rich content
12. SEO from 2000 to 2010 Ranking Algorithm:f(n): Context + Authority
13. Which Page Gets #1 Ranking? Search: “business software” vs. Result: Salesforce.com = #1 Salesforce.com has more links and authority since it is a larger company and has been around longer.
21. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
22. 2000 to 2010 SEO Tips Lots of pages Search spider friendly Keyword-rich content Link-worthy content Promote content to get links
23. SEO in 2010 and Beyond Ranking Algorithm:f(n): Context + Authority + Social / Personal
24. Which Page Gets #1 Ranking? Search: “business software” vs. Result: It depends! It depends on who you are and when you search.
25. What influences the results? Browser history of searcher Location of searcher Social graph of searcher Social authority of pages Up to the second news / trends
26. What Does SEO Rank Mean? SEO rank is now a meaningless metric.
27. What Does SEO Rank Mean? At any one time you rank #1 or #8 or #40 based on who is searching, where they search, and what is happening.
30. Major Trends in Search / Information Search fractionalization Personalization Content volume Social graph data Social discovery Real time content
31. Searches Per Second Google: 34,000 / second Yahoo: 3,200 /second Bing: 927 / second Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
33. Words Per Search Growing Source: http://blog.comscore.com/2010/06/facebook_search_engine.html
34. Posts Per Second Facebook: 700 / second Twitter: 600 / second Google Buzz: 55 / second Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
50. SEO Tips for 2010 and Beyond Lots of pages Search spider friendly Keyword-rich content Link-worthy content Promote content to get links Publish more often Build a large social following Engage your social following
51. Suggested Next Steps The Basics: Read the “Inbound Marketing” Book Grade your website: www.WebsiteGrader.com More Advanced: Tips for Twitter, Facebook, LinkedIn: www.HubSpot.com/marketing-hubs
52. Q & A These Slides: www.MikeVolpe.com/AAN Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe