2. SEO Tips from Website Grader
Lessons from 2,732,332 websites
3. Timeline of SEO
Time Period Ranking Algorithm
Before 2000 • Context (web page content)
• Context
2000 to 2010 • Authority (links)
• Context
• Authority
2010 and Beyond • Personalization (social media and
personal info)
5. Which Page Gets #1 Ranking?
Search: “business software”
vs.
Result: HubSpot.com = #1
HubSpot has stuffed all the metadata and text
fields with lots of keyword phrases, including
“business software”, “business”, etc.
9. Pre-2000 SEO Tips
• Lots of pages
• Search spider friendly
• Keyword-rich content
10. SEO from 2000 to 2010
Ranking Algorithm:
f(n): Context + Authority
11. Which Page Gets #1 Ranking?
Search: “business software”
vs.
Result: Salesforce.com = #1
Salesforce.com has more links and authority
since it is a larger company and has been around
longer.
13. Why Links are Votes to Google
• Recommendations from friends
1. “I know HubSpot”
2. “HubSpot is a marketing expert”
3. You trust the person saying this
• Links are online recommendations
1. A link: www.HubSpot.com
2. Anchor text: Internet Marketing
3. Link is from a trusted website
19. Blogging Attracts More Links
Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
20. 2000 to 2010 SEO Tips
• Lots of pages
• Search spider friendly
• Keyword-rich content
• Link-worthy content
• Promote content to get links
21. SEO in 2010 and Beyond
Ranking Algorithm:
f(n): Context + Authority
+ Social / Personal
22. Which Page Gets #1 Ranking?
Search: “business software”
vs.
Result: It depends!
It depends on who you are and when you search.
23. What influences the results?
• Browser history of searcher
• Location of searcher
• Social graph of searcher
• Social authority of pages
• Up to the second news / trends
24. What Does SEO Rank Mean?
SEO rank is now
a meaningless metric.
25. What Does SEO Rank Mean?
At any one time you rank #1 or
#8 or #40 based on who is
searching, where they search,
and what is happening.
28. Major Trends in Search / Information
• Search fractionalization
• Personalization
• Content volume
• Social graph data
• Social discovery
• Real time content
29. Searches Per Second
Google: 34,000 / second
Yahoo: 3,200 /second
Bing: 927 / second
Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
31. Words Per Search Growing
Source: http://blog.comscore.com/2010/06/facebook_search_engine.html
32. Posts Per Second
Facebook: 700 / second
Twitter: 600 / second
Google Buzz: 55 / second
Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
48. SEO Tips for 2010 and Beyond
• Lots of pages
• Search spider friendly
• Keyword-rich content
• Link-worthy content
• Promote content to get links
• Publish more often
• Build a large social following
• Engage your social following
49. Suggested Next Steps
The Basics:
• Read the “Inbound Marketing” Book
• Grade your website:
www.WebsiteGrader.com
More Advanced:
• Tips for Twitter, Facebook, LinkedIn:
• www.HubSpot.com/marketing-hubs