Age and Location: Break it down. Key component of your test
strategy. Same is true of location.
Mobile: Mobile newsfeed for conversions is not great. Mobile is ﬁne
for Likes and engagement.
Lookalike Audiences: Find and reach more people who look like
your best customers by utilizing Lookalike Audiences for users who
are likely to convert. You can ﬁnd this option in Power Editor.
Utilize the data you created: Set up campaign groups based on each
persona and target by interest.