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Virtual Workshop: How to Generate LeadsFrom Social Media Using the HubSpotSoftwareRebecca CorlissHead Social Media and Con...
Rebecca Corliss @repcorHead of SocialMedia andContent atHubSpot#HubSpotSocial
Patrick Shea @mpatricksheaHead of ChannelMarketing#HubSpotSocial
Housekeeping Notes:1   Webinar slides + video will be emailed to    all2   Interact with us on Twitter: #HubSpotSocial
SETTING THE SCENE            #HubSpotSocial
Inbound  marketing is afundamental shift in how we relate    to potential    customers                    #HubSpotSocial
SKIP ADS                                          UNSUBSCRIBE                RECYCLE/TRA     SAY            SH‘DO NOT CALL...
PULL                     EARNED                       OWN                     ATTRACT                      ASSET          ...
PULLEARNED  OWNATTRACT ASSET    #HubSpotSocial
Social to Lead Process1Twee   t          Landing           Page     Form         Lead           Blog                 Landi...
Step-by-Step ExampleSocial Post   Blog Article         Landing Page                             CTA                       ...
KEYTAKEAWAYS           #HubSpotSocial
Publish lovable content to your channels.#HubSpotSocial
Guide social reach to your best landing pages.#HubSpotSocial
Measure social ROI per post and channel.#HubSpotSocial
LET’S DIG IN!                #HubSpotSocial
Goals of Workshop1. Set up a social account.1. Make your social content calendar.2. Post a piece of content to social via ...
HOMEWORK           #HubSpotSocial
Reminder: Social to LeadProcess1Twee   t          Landing           Page     Form         Lead           Blog             ...
Homework1. Revisit your own social to lead process.2. After you start posting, check your   analytics.1. Test more content...
Discuss With a HubSpot ExpertSocial Post   Blog Article         Landing Page                             CTA              ...
THANK  YOULet’s Talk:http://bit.ly/cshubspot                          #HubSpotSocial
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How to Generate Leads from Social Media Using HubSpot

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People now spend more time on social media than in their email inbox. It's more important than ever before for a business to have a specific social plan to grow their social audience, promote their best content on social, and measure the effects of each effort. Learn how to use HubSpot's social media tool to generate leads.

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How to Generate Leads from Social Media Using HubSpot

  1. 1. Virtual Workshop: How to Generate LeadsFrom Social Media Using the HubSpotSoftwareRebecca CorlissHead Social Media and ContentHubSpotPatrick SheaHead of Channel MarketingHubSpot #HubSpotSocial
  2. 2. Rebecca Corliss @repcorHead of SocialMedia andContent atHubSpot#HubSpotSocial
  3. 3. Patrick Shea @mpatricksheaHead of ChannelMarketing#HubSpotSocial
  4. 4. Housekeeping Notes:1 Webinar slides + video will be emailed to all2 Interact with us on Twitter: #HubSpotSocial
  5. 5. SETTING THE SCENE #HubSpotSocial
  6. 6. Inbound marketing is afundamental shift in how we relate to potential customers #HubSpotSocial
  7. 7. SKIP ADS UNSUBSCRIBE RECYCLE/TRA SAY SH‘DO NOT CALL’ #HubSpotSocial
  8. 8. PULL EARNED OWN ATTRACT ASSET VS. Email PUSH PAID RENTINTERRUPTINVENTORY #HubSpotSocial
  9. 9. PULLEARNED OWNATTRACT ASSET #HubSpotSocial
  10. 10. Social to Lead Process1Twee t Landing Page Form Lead Blog Landing Like Post CTA Page Product Landing Post Page CTA Page #HubSpotSocial
  11. 11. Step-by-Step ExampleSocial Post Blog Article Landing Page CTA #HubSpotSocial
  12. 12. KEYTAKEAWAYS #HubSpotSocial
  13. 13. Publish lovable content to your channels.#HubSpotSocial
  14. 14. Guide social reach to your best landing pages.#HubSpotSocial
  15. 15. Measure social ROI per post and channel.#HubSpotSocial
  16. 16. LET’S DIG IN! #HubSpotSocial
  17. 17. Goals of Workshop1. Set up a social account.1. Make your social content calendar.2. Post a piece of content to social via HubSpot.1. Bonus – did anyone click or interact with your post?
  18. 18. HOMEWORK #HubSpotSocial
  19. 19. Reminder: Social to LeadProcess1Twee t Landing Page Form Lead Blog Landing Like Post CTA Page Product Landing Post Page CTA Page #HubSpotSocial
  20. 20. Homework1. Revisit your own social to lead process.2. After you start posting, check your analytics.1. Test more content and improve schedule.1. Review social and lead generation plan with a HubSpot software expert.
  21. 21. Discuss With a HubSpot ExpertSocial Post Blog Article Landing Page CTA #HubSpotSocial
  22. 22. THANK YOULet’s Talk:http://bit.ly/cshubspot #HubSpotSocial

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