People now spend more time on social media than in their email inbox. It's more important than ever before for a business to have a specific social plan to grow their social audience, promote their best content on social, and measure the effects of each effort. Learn how to use HubSpot's social media tool to generate leads.
How to Generate Leads from Social Media Using HubSpot
1. Virtual Workshop: How to Generate Leads
From Social Media Using the HubSpot
Software
Rebecca Corliss
Head Social Media and Content
HubSpot
Patrick Shea
Head of Channel Marketing
HubSpot
#HubSpotSocial
17. Goals of Workshop
1. Set up a social account.
1. Make your social content calendar.
2. Post a piece of content to social via
HubSpot.
1. Bonus – did anyone click or interact
with your post?
19. Reminder: Social to Lead
Process
1Twee
t
Landing
Page Form Lead
Blog Landing
Like Post CTA Page
Product Landing
Post Page CTA Page
#HubSpotSocial
20. Homework
1. Revisit your own social to lead process.
2. After you start posting, check your
analytics.
1. Test more content and improve schedule.
1. Review social and lead generation plan
with a HubSpot software expert.
21. Discuss With a HubSpot Expert
Social Post Blog Article Landing Page
CTA
#HubSpotSocial
22. THANK
YOU
Let’s Talk:
http://bit.ly/cshubspot
#HubSpotSocial
Editor's Notes
“HubSpot Keynote” will be replaced with the name of your trackquestion: should HubSpot be lowercase. Tactical things – more action oriented. Maybe take out some of the “explaining” -- get to the point. 40 mins only.
We will be scheduling a headshot day
We will be scheduling a headshot day
“HubSpot Keynote” will be replaced with the name of your trackquestion: should HubSpot be lowercase. Tactical things – more action oriented. Maybe take out some of the “explaining” -- get to the point. 40 mins only.
STEAL MIKE’S INBOUND SLIDES?
Let’s go through how literally this would happen via a social channel …
Let’s look at this literally through something we’ve done at HubSpot …
Let’s go through how literally this would happen via a social channel …
Let’s look at this literally through something we’ve done at HubSpot …