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The Science of Social Media DREAMFORCE session
1.
The Science of Social
Media Dan Zarrella Social Media Scientist
2.
#SMSCI
3.
4.
5.
Memetics
6.
Myth: Ideas spread
because they’re good.
7.
8.
9.
10.
11.
12.
Myth: “Engaging in
the Conversation” is the most important thing on social media.
13.
14.
15.
16.
17.
18.
Takeaway: “Engaging in
the Conversation” doesn’t work. Publishing interesting content does.
19.
20.
Myth: Don’t call
yourself a guru.
21.
22.
Takeaway: Identify yourself authoritatively.
23.
24.
25.
Takeaway: Stop talking
about yourself.
26.
27.
28.
29.
30.
Takeaway: Influencers exist, but
they’re not always who you expect.
31.
32.
Selective Attention
33.
34.
Takeaway: Don’t crowd
out your own content.
35.
Myth: Friday, Saturday
and Sunday are bad days to publish.
36.
37.
38.
39.
Takeaway: Use contra- competitive
timing.
40.
41.
Performance
42.
Reputation
43.
Social Exchange
44.
Scarcity
45.
Information Voids
46.
47.
Takeaway: Novel ideas
are contagious.
48.
49.
Takeaway: Use social
proof.
50.
51.
52.
53.
54.
Takeaway: Write simply
and plainly.
55.
Zombies
Marketing Me
56.
Takeaway: Utilize combined relevance.
57.
Myth: “Please ReTweet” doesn’t
work.
58.
59.
60.
Takeaway: Don’t forget
social calls-to-action.
61.
62.
Free Unicorns! HubSpot.com/FreeUnicorns
63.
Thank you!
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