This document summarizes the social media and digital capabilities of MSLGROUP. In 3 sentences: MSLGROUP has over 650 digital experts around the globe who can leverage opportunities and partner to influence the right people with the right message at the right time to ignite action and positive impact. They are data-driven, go deep with insights, and ensure stories are heard by the right people and shared. MSLGROUP prides itself on being local and nimble yet able to scale globally with a connected network and expertise across emerging platforms, communities, content, and crisis management.

1. InfLuEnce.
IgnItE.
ImpAcT.
MSLGROUP Social Media & Digital

2. evErythiNg’S movIng fAster
anD ChangiNg consTantlY

3. thEre are
More VoiceS

4. You shouldn’t
pick a fight with
someone who
buys their ink
by the barrel.
Today everyone
has a barrel of
(digital) ink
and a canvas
(the internet).
Mark Twain, 1903
Andrew Macdougall, 2013,
Director, MSLGROUP London

5. thEre are
More ThreatS

6. rePutatIon risK is now
the biggest risk concern,
due in large measure to the rise of
SocIal MedIa,which enables instantaneous
GLOBAL COMMUNICATIONS
that make it harder for companies
to control how they are perceived
in the marketplace.
Deloitte
Exploring Strategic Risk, 2013

7. thEre is
Less ControL

8. thAt waS then… LocAl Issue thIs is nOw…. GloBaL ‘WildfiRe’
303ARTICLES
697 Tweets, reaching
3.1 million people
67 blogs
150 minutes of air time
38 countries

9. But there
a re m o re
opportunities
anD MslGroup soCial meDia anD diGital
Can pArtneR witH you tO LeveraGe Them

10. 650 +
diGital exPerts
arOund thE gloBe

11. We are not a separate team, we are on every team.
And a truly connected global digital network.
Annual Regional Summits &
Global Digital Summit @ SXSW
StoryTellerS BloggerS CreatIve dIrectorS DigitAl anAlysts
ConteNt deVelopErs ArtisTs writerS InfluEncer expeRts
Event masterS Media mindS CrisiS speCialistS
straTegistS Video prodUcers reseArcherS And morE

12. inSide The mosT glObal Of alL the glObal pr firmS
100 Offices
22 countries
80 countries,
counting affiliates
Only PR agency with
a global headquarters
outside the US.
1,500 (42%) of our 3,500
employees are in Asia
Largest PR agency
in Asia, EMEA, India
and China
15 Languages
Unlike our competitors, our
business is spread around
the world: 1/3 each in Asia,
Europe and North America

13. we pridE ourSelveS on Being
Local and Nimble, yet Able To scalE
With A greaT GlobaL fooTprint.
IN EVERY REGION, our approach
to social media & digital is grounded
in our core DNA of public relations.

14. our RelAtIonShips
loOk DifFeRent noW
+ Journalists & Celebrities
+ Pro-influencers
+ Power Middle
+ Brand Ambassadors/
Super Fans/Employees
+ Fans and Followers
Journalist
& Celebrities
Pro-
influencers
POWER MIDDLE
Brand Ambassadors/
Super Fans & Employees
Fans and Followers

15. Influence
drives
business…
and stories
drive
influence.
We have infused our
discipline with a deep
understanding of the
emerging technology
ecosystem, incredible
experience engaging
social communities
and an ability to keep
our finger on the
Social & Digital pulse.
buT our mantRa is
Still the saMe.

16. InfLuEnce The rIght PeoplE witH the righT mesSage at
The rIght tiMe. to IgnItE Them To taKe actiOn. thE resUlt –
A posItive ImpAcT On yoUr brAnd aNd rePutatiOn.
OUR MISSION IS SIMPLE

17. thIs spIrit Is drIlled down acrosS
ouR Vast NetwoRk. wiTh diGital
ExperTise IntegRated and At thE reaDy.
grounded in our client’s story
ready to foster advocacy, participation and influence
able to build and protecting reputation
driving engagement every step of the way
one team of
DivErSifIeD
TalenT who Is…

18. We go deep.
Digital paths and consumers engaged in the space
can be targeted a million different ways.
We thrive on insights. Working with our planners
and researchers, we dive deep into every digital
and social platform to uncover the specific data
points about the right consumer that will most
impact the business.
We know your business. And because we do, we’re
able to link these insights back to ensure we’re
laddering back to the strategy at-hand. A
discipline that separates us from the rest.
…
Where others go
wide and shallow –
we go wide and deep.

19. We are data-driven.
Always.
onLine liSteninG & anAlyticS
teChnicaL & paId meDia sCale
coNtent whitE spacE maPping
ReseaRch aNd inSightS

20. emErginG plAtforM exPertisE
coMmuniTy maNagemenT
miCro cOntenT creAtion
moBile ActivAtion
reaL timE newS rooM
paiD mediA amPlifiCatioN
We Engage
DIFFERENTLY

21. anD we LoveW h e n W e g e T t o T h i n k
moBile firSt.
n o m a t t e r
Where you Live
WhatsApp WeChat KaKaoTalk Line

22. IRM
SEO
Paid
Media
we make sure your
Story is hEard By the
R i g H t P e o P l e
And mOst iMportAntly –
That It is ShaReD.

23. And if anything goes wrong –
as it often does in social media…
we have you covered.
soCial CrisiS Is corE
to ouR pr dna

24. in the Last yeAr, our PeeRs and the ComMuNity Have
RecOgNizEd our ExcElLenCe as Well.

25. oh, and We arE fun
(And cOnnectEd)

26. but of CouRsE,
our Work SpeAks for ItsElf
as of 2014