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Tipping point or whipping post?
   eBooks in NUI Maynooth,
       the story so far...

2013 LAI/CILIP Ireland Joint Conference and Exhibition
11th April

Hugh Murphy,
Senior Librarian, Collection Management Services
hugh.murphy@nuim.ie
The space we’re in
         • Global tipping points
         • Growth of usage

         • Formats
         • DRM
         • Devices
It’s easy to get carried away..
“By the turn of the century, paper will satisfy less
       than 5 percent of the total commerce in
         information. Although education and
      entertainment have their own migratory
      paths and rates, the objective will be the
      same: paper is going to be replaced with
                  electronic media”
(Kounta, J. (1992). Tomorrow’s libraries: More than a modular
     telephone jack, less than a complete revolution - Perspectives
     of a provocateur. Library Hi-Tech, 10(4), 39-50.
     1992, p. 39)
…but haven't we reached tipping
            point?
Tipping point - supply
       • 2013: Amazon and Apple
         patenting the ‘digital bazaar’
       • Greater availability of eBooks
       • Adoption of eBook model by
         publishers (academic)
       • E-readers
Tipping point - demand
       • Ebook usage leads to more
         reading
       • Seasonal peaks
       • Consumers not put off by
         issues?
Whipping post - supply
       •   Multiplicity of providers
       •   Reluctance to adapt?
       •   ‘Big seven’
       •   Prohibitive costs
Whipping post - formats
        •   EPUB    • AZW
        •   HTML    • BBeB
        •   .djvu   • iBook
        •   .lit
        •   .mobi
        •   PDF
        •   .pdb
        •   .kf8
The NUI Maynooth experience
Tipping point
• c390,000 electronic
  books available
• Full text electronic
  journals currently
  number 49,168
• c425,000 print books &
  journals available
• Mobile devices = game
  changer
Whipping post
•   Providers
•   Formats
•   Licences
•   Resource limitations
Licences
“X reserves the right to introduce
        appropriate technical
   protection measure to control
      access and/or use of the
  Intelligence in accordance with
   this Agreement, provided that
        no such measure shall
    adversely affect the rights of
  the Subscriber or its Authorised
              Users...”
Unsustainable
  “When it comes to eBooks, we cannot give them
    what they want, not really, we cannot give them
    books from Simon and Schuster or Macmillan or
      new books from Penguin or Hatchet, and not
      more than 26 times from HarperCollins, and
    probably not many books from Random House...
...I am no longer convinced that spending ... on the
         current eBook system is a wise move”

(Bobbi Newman - Librarian by day blog, March 7 2012)
So, why make it even more complex?
WHY WE DID IT

• Tipping point

• Proof of concept?

• Because we could / should?
Isn’t it what they want?
HOW WE DID IT (1)
HOW WE DID IT (2)
         [NUTS AND BOLTS]
• 10 kindles for general, 10 for English
• Library Staff usage
• Free general books
• List of titles submitted to Library
• Incentivised in pilot – no fees
• Catalogue records
HOW IT WENT

•   c100 titles uploaded
•   Time consuming
•   Licensing restrictions
•   Security restrictions
•   Strong marketing campaign
DID IT WORK?
• Validated our communication model
• 90% ‘satisfied’ or ‘very satisfied’
• 94% would borrow again
• Repeat and increased business from
  academics
• Devices always on loan
So, everyone is happy?
• Rapid pace of change
• Changing user needs
• Expectations
Future?
(Some) References:
•   http://www.infodocket.com/2012/06/22/pew-internet-releases-new-report-libraries-
    patrons-and-e-books/
•   http://www.digitalbookworld.com/2013/report-penguin-to-cease-windowing-library-ebook-
    titles/

•   http://www.thedigitalshift.com/research/ebook-usage-reports/
•   http://www.slideshare.net/lselibrary/ebooks-536653
•   http://www.digitalbookworld.com/2013/streaming-ebooks-a-new-distribution-model-for-
    schools/
•   http://www.digitalbookworld.com/2012/booksellers-v-libraries-publishers-v-amazon-these-
    are-the-wrong-battles-to-fight/
•   http://www.digitalbookworld.com/2013/ebook-best-seller-price-average-plummets-to-
    lowest-level-yet/
•   http://gizmodo.com/5993800/why-do-we-keep-making-ebooks-like-paper-books
•   http://libraries.pewinternet.org/2012/06/22/libraries-patrons-and-e-books/
•   2012 Survey of Ebook Usage in U.S. Academic Libraries (EBSCO funded)
•   No shelf required : e-books in libraries , Chicago : American Library Association, ; 2011..

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Tipping point or whipping post

  • 1. Tipping point or whipping post? eBooks in NUI Maynooth, the story so far... 2013 LAI/CILIP Ireland Joint Conference and Exhibition 11th April Hugh Murphy, Senior Librarian, Collection Management Services hugh.murphy@nuim.ie
  • 2. The space we’re in • Global tipping points • Growth of usage • Formats • DRM • Devices
  • 3. It’s easy to get carried away.. “By the turn of the century, paper will satisfy less than 5 percent of the total commerce in information. Although education and entertainment have their own migratory paths and rates, the objective will be the same: paper is going to be replaced with electronic media” (Kounta, J. (1992). Tomorrow’s libraries: More than a modular telephone jack, less than a complete revolution - Perspectives of a provocateur. Library Hi-Tech, 10(4), 39-50. 1992, p. 39)
  • 4. …but haven't we reached tipping point?
  • 5. Tipping point - supply • 2013: Amazon and Apple patenting the ‘digital bazaar’ • Greater availability of eBooks • Adoption of eBook model by publishers (academic) • E-readers
  • 6. Tipping point - demand • Ebook usage leads to more reading • Seasonal peaks • Consumers not put off by issues?
  • 7. Whipping post - supply • Multiplicity of providers • Reluctance to adapt? • ‘Big seven’ • Prohibitive costs
  • 8. Whipping post - formats • EPUB • AZW • HTML • BBeB • .djvu • iBook • .lit • .mobi • PDF • .pdb • .kf8
  • 9. The NUI Maynooth experience
  • 10. Tipping point • c390,000 electronic books available • Full text electronic journals currently number 49,168 • c425,000 print books & journals available • Mobile devices = game changer
  • 11. Whipping post • Providers • Formats • Licences • Resource limitations
  • 12. Licences “X reserves the right to introduce appropriate technical protection measure to control access and/or use of the Intelligence in accordance with this Agreement, provided that no such measure shall adversely affect the rights of the Subscriber or its Authorised Users...”
  • 13. Unsustainable “When it comes to eBooks, we cannot give them what they want, not really, we cannot give them books from Simon and Schuster or Macmillan or new books from Penguin or Hatchet, and not more than 26 times from HarperCollins, and probably not many books from Random House... ...I am no longer convinced that spending ... on the current eBook system is a wise move” (Bobbi Newman - Librarian by day blog, March 7 2012)
  • 14. So, why make it even more complex?
  • 15. WHY WE DID IT • Tipping point • Proof of concept? • Because we could / should?
  • 16. Isn’t it what they want?
  • 17. HOW WE DID IT (1)
  • 18. HOW WE DID IT (2) [NUTS AND BOLTS] • 10 kindles for general, 10 for English • Library Staff usage • Free general books • List of titles submitted to Library • Incentivised in pilot – no fees • Catalogue records
  • 19. HOW IT WENT • c100 titles uploaded • Time consuming • Licensing restrictions • Security restrictions • Strong marketing campaign
  • 20. DID IT WORK? • Validated our communication model • 90% ‘satisfied’ or ‘very satisfied’ • 94% would borrow again • Repeat and increased business from academics • Devices always on loan
  • 21. So, everyone is happy? • Rapid pace of change • Changing user needs • Expectations
  • 23. (Some) References: • http://www.infodocket.com/2012/06/22/pew-internet-releases-new-report-libraries- patrons-and-e-books/ • http://www.digitalbookworld.com/2013/report-penguin-to-cease-windowing-library-ebook- titles/ • http://www.thedigitalshift.com/research/ebook-usage-reports/ • http://www.slideshare.net/lselibrary/ebooks-536653 • http://www.digitalbookworld.com/2013/streaming-ebooks-a-new-distribution-model-for- schools/ • http://www.digitalbookworld.com/2012/booksellers-v-libraries-publishers-v-amazon-these- are-the-wrong-battles-to-fight/ • http://www.digitalbookworld.com/2013/ebook-best-seller-price-average-plummets-to- lowest-level-yet/ • http://gizmodo.com/5993800/why-do-we-keep-making-ebooks-like-paper-books • http://libraries.pewinternet.org/2012/06/22/libraries-patrons-and-e-books/ • 2012 Survey of Ebook Usage in U.S. Academic Libraries (EBSCO funded) • No shelf required : e-books in libraries , Chicago : American Library Association, ; 2011..