This document provides an overview of advertising. It defines advertising as a marketing communication tool used to promote products, services, or ideas to consumers. The document outlines the essential roles and features of advertising, including the large amounts of money involved and that work is done by relatively few people. It also describes different types of advertising such as print, broadcast, outdoor, and covert advertising. Finally, it discusses the functions of advertising like building awareness, creating brand images, and persuading people, as well as the key players involved in the advertising process.

1. ADVERTISING
BY Humsi Singh

2. "What really decides consumers to buy or not to buy is the
content of your advertising, not its form." - David Ogilvy.
Hello!
The presentation is a brief description of one of
the most important marketing tool-
Advertisements. Advertising is defined as a tool
used to communicate with the end-users of the
product or service being offered.
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3. Introduction:
Advertising is a marketing communication
that employs an openly sponsored, non-
personal message to promote or sell a
product, service or idea. Sponsors of
advertising are typically businesses wishing to
promote their products or services.
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4. Essentials...

5. Role of Marketing
■ Marketing
■ Communication
■ Economic
■ Societal
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6. Features:
■ Involves a huge amount of
money
■ Work is done by relatively few
people
■ Major expense is for media
time/space
■ Company spend only a small
percentage of sales on
advertising
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7. Types
Advertising is divided into various
categories on the basis of its usage in
different fields.
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8. Print Advertisement
Advertisement
printed on paper,
newspaper,
magazines,
brochures, fliers that
would be considered
a portable printed
medium.
Outdoor
Advertisement
On the billboards or
signboards, outside of a
building and often by
roadside.
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9. Broadcast
Advertising
Television , radio,
internet etc, i.e.
using
broadcasting
media.
Covert
advertising
Unique kind of
advertising in
which a product
or a particular
brand is
incorporated in
some
entertainment
and media
channels like
movies,
television
shows or even
sports.
Surrogate
Advertising
It is prominently
done in cases
where
advertising a
particular
product is
banned by law.
For example,
advertisements
for cigarettes,
alcohol etc.
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10. Public Service
Advertising
Technique that
makes use of
advertising as
an effective
communication
medium to
convey socially
relevant
messages about
important
matters.
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Celebrity
advertising
There exist a
section of
advertisers that
still bank upon
celebrities and
their popularity
for advertising
their products.

11. Functions:
● Builds awareness
● Creates brand image
● Provides information
● Persuades people
● Provides incentive
● Provides brand reminders
● Reinforces past purchases
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12. Audience
Key Players in Advertising ...
Advertisers
, Media,
Agency,
Supplier
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13. Methods of Budgeting
➔ Percentage of sales method
➔ Objective and task method
➔ Competitive parity method
➔ Market share method
➔ Unit sales method
➔ All available funds method
➔ Affordable method
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Conclusion:
It is that activity by which
visual or oral messages are
addressed to the general
public. Its purpose is to
inform or influence them in
order to increase the sales of
the advertising. It is done with
aview to sell the goods or
services, offered by the
advertiser.

15. Thanks You!!!
Any questions?
Put your doubts in the comment section !
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