Ecommerce School with Sosh Howell, AppedOn

1. @Hypepotam
us
#EcommerceScho
ol

2. SOSH HOWELL
Currently the CEO of AppedOn
10+ years experience with digital marketing
SEO, SEM
1st page ranking for “email marketing”
Email marketing
Web Development (PHP, JAVA, Javascript, HTML, and so on)
App Development
sosh@appedon.com appedon.com
@soshhowell @appedon
@Hypepotam
us
#EcommerceScho
ol

3. GRAT EASTERN SUN
@Hypepotam
us
#EcommerceScho
ol

4. FRENCH BROAD CHOCOLATES
@Hypepotam
us
#EcommerceScho
ol

5. LINDY FOCUS

6. CUSTOM CMS
Completely custom
Months of coding
SEO Frienly
Shopping Cart
Blog/RSS
FedEx/UPS/USPS
Forum
Referral Program
@Hypepotam
us
#EcommerceScho
ol

7. SALES DIP
@Hypepotam
us
#EcommerceScho
ol

8. SOLUTION: ITS NOT JUST ONE THING
Find the big problems
- Server configuration prevented Google from accessing the site
SEO
- product feeds
- general optimization
Optimize PPC
Optimize checkout
@Hypepotam
us
#EcommerceScho
ol

9. THE OUTCOME
Resulted in 501% YTD growth
@Hypepotam
us
#EcommerceScho
ol

10. PROBLEM: CHOCOLATE
@Hypepotam
us
#EcommerceScho
ol

11. SOLUTION: CUSTOM TRUFFLE BOX BUILDER
@Hypepotam
us
#EcommerceScho
ol

12. PROBLEM: SUCCESS
@Hypepotam
us
#EcommerceScho
ol

13. SOLUTION: REFRESH PENALTY
Javascript API call to see if registration was open
10 second delay with a 2 second recheck (automated)
100 people in the first 2 seconds
@Hypepotam
us
#EcommerceScho
ol

14. OVERVIEW
• Drill down on the problem
• Try multiple solutions
• Always try new ideas out
sosh@appedon.com appedon.com
@soshhowell @appedon
The room at the Hype with carpet
@Hypepotam
us
#EcommerceScho
ol