The document outlines Hypera Pharma's business strategies and opportunities in the growing Brazilian pharmaceutical market. It discusses Hypera's focus on innovation, manufacturing scale, and distribution network to drive growth above market rates while maintaining profitability. Financial details and examples of new product launches demonstrate Hypera's execution of strategies targeting above-market growth through 2022.
2. Disclaimer
This release contains forward-looking statements that are exclusively related to the prospects of the business, its operating
and financial results, and prospects for growth. These data are merely projections and, as such, based exclusively on our
management's expectations for the future of the business and its continued access to capital to fund its business plan.
These forward-looking statements substantially depend on changing market conditions, government regulations,
competitive pressures, the performance of the Brazilian economy and the industry, among other factors, as well as the
risks shown in our filed disclosure documents, and are therefore subject to change without prior notice.
As a goal to maintain a correlation with the Financial Statements prepared by its external auditors, the considerations and
comments contained herein are prepared on a consolidated viewpoint of the economic group Hypera Pharma, and not
necessarily individualized by the various legal entities that compose the group.
In addition, unaudited information herein reflects management's interpretation of information taken from its financial
statements and their respective adjustments, which were prepared in accordance with market practices and for the sole
purpose of a more detailed and specific analysis of our results. Therefore, these additional points and data must also be
analyzed and interpreted independently by shareholders and market agents, who should carry out their own analysis and
draw their own conclusions from the results reported herein. No data or interpretative analysis provided by our
management should be treated as a guarantee of future performance or results and are merely illustrative of our directors'
vision of our results.
Our management is not responsible for compliance or accuracy of the management financial data discussed in this report.
which must be considered as for informational purposes only, and should not override the analysis of our audited
consolidated financial statements for purposes of a decision to invest in our stock, or for any other purpose.
2
5. Brazil
22.8 bn
42%
Mexico
9.6 bn
18% Argentina
7.0 bn
13%
Colombia
4.5 bn
8%
Chile
2.9 bn
5%
Other
7.1 bn
13%
Latin American Market (USD)
SOURCE: IQVIA World Review Conference (Mar/2018)
The largest market in Latin America with the highest real growth
5
1%
2%
2%
5%
7%
Real Growth 1Q18 LTM
6. Fast-growing market, above Emerging Markets average
SOURCE: IMS Health (Average Expected Growth)
5%
6%
6%
7%
7%
8%
8%
9%
12%
RoW
UK
Global
China
Russia
USA
EM
Brazil
India
Forecasted 2016-21 CAGR
6
7. Local players have been gaining market share in the retail market
Multinationals
Value
(R$)
Volume
(Units)
7
58% 61% 64% 65% 67% 70%
42% 39% 36% 35% 33% 30%
2012 2013 2014 2015 2016 2017
50% 52% 54% 56% 58% 60%
50% 48% 46% 44% 42% 40%
2012 2013 2014 2015 2016 2017
SOURCE: IMS Health 2017
13. Hypera’s history
2007 - 2011 2012 - 2016 2017 - 2021
Industry
Consolidation
Business
Restructuring
Pharma
Focus
13
Acquisitions of brands
and companies at
attractive valuations:
Development of an
outstanding go-to-market
platform:
• Largest and most
productive Brazilian
manufacturing site;
• Highest production volume
• Lowest cost producer
• Most productive
sales force at physicians
• Lowest cost media buying
• Most horizontal
distribution (Mom&Pops/
Regional/Chains)
• Largest field
force at store level
(>70% direct access)
• Focus on the retail pharma
market
• Higher resilience
• Underpenetrated markets
• Untapped demand
• Diversified portfolio
• Higher Returns (ROIC/ROE)
Focus on most attractive
pharma sector:
~4x Total
Return* in 10
years since
IPO
123%
376%
IBOV HYPE3
* Total return since the
IPO until July 31st
16. Pain and
Fever
21% 25%
Dermo
16%
Resp3
10%
9%
3%
GI5 2%
Other 5%
2017 Revenue Breakdown by area
SOURCE: Company financials;
Branded Prescription and Branded Generics; 2General Practice; 3Respiratory System; 4Central Nervous System; 5Gastrointestinal
Orthopedics
GP2 and
Pediatrics
RX1 and Dermo
Women/Men’s Health 3%
CNS4 3%
Endocrinology 3%
Cardiology
16
17. 2017 Revenue Breakdown by area
SOURCE: Company financials;
1OTC products and sweeteners
Vitamins
General
Practice
Orthopedics
Nutraceuticals
Other
Consumer Health1
Nutritionals
17
18. 3 Business Units with growth, profitability and innovation targets
Consumer/MediaDoctorsTrade/POS
18
Hypera Pharma is internally divided into 3 Business Units according to demand generation
(POS, Doctors and Media)
19. Branded
Prescription²
41%
30%
29%
#1 Hypera Aché NC Farma
#2 Sanofi Eurofarma Hypera
#3 GSK Sanofi Cimed
#4 Takeda Novartis Sanofi
#5 Pfizer Hypera Eurofarma
Ranking
2017 Revenue Breakdown
19
Branded
Prescription
Generics
and Similars
Consumer
Health
SOURCE: Company financials; IMS Health December/17; Company data
1OTC products and sweeteners; ²Ex-patents products promoted to physicians; ³Pure and Branded Generics promoted in the POS
Consumer Health1
Generics and
Similars³
2017 Revenue and Market Position per Business Unit
20. Consistent performance in the Generics & Similars Business Unit
Sell-out PPP
(MM R$)
1,043
1,122
1,398
1,531
1,609
LTM Sep 13 LTM Sep 14 LTM Sep 15 LTM Sep 16 LTM Sep 17
SOURCE: IMS Health – PMB Sep 17
20
CAGR
11%
21. Some traditional generics with double-digit growth
SOURCE: IMS Health – PMB Dec 17
1999
+9.2% YoY
1990
+15.2% YoY
2000
+10.5% YoY
1999
+16.6% YoY 1994
+78.2% YoY
2005
+12.3% YoY
2000
+12.1% YoY
1996
+11.1% YoY
22. Strong growth in the Prescription Business Unit
Sell-out PPP
(MM R$)
797
849
1,055
1,233
1,424
LTM Sep 13 LTM Sep 14 LTM Sep 15 LTM Sep 16 LTM Sep 17
CAGR
16%
SOURCE: IMS Health – PMB Sep 17
22
23. Some of the main prescription brands
SOURCE: IMS Health – PMB Dec 17
2008
+26.3% YoY
1961
+9.5% YoY
1992
+17.4% YoY
2000
+16.6% YoY
2003
+24.3% YoY
1959
+15.0% YoY
2006
+12.3% YoY
2014
+34.4% YoY
1978
+9.8% YoY
25. Leading and traditional Consumer Health brands
SOURCE: IMS Health – PMB Dec 17
1959
+13.8% YoY
1980
+14.8% YoY
1969
+16.0% YoY
1981
+8.3% YoY
1973
+8.1% YoY
1972
+8.1% YoY
1914
+19.9% YoY
1977
+10.8% YoY
1961
+34.2% YoY
1957
+19.1% YoY
26. Transfer
Order
30%
How we sell: Diversified distribution
• Continental country
(27 states; ~200mm people)
• 28 larger chains
• ~230 distributors
Fragmented distribution
36%
Direct
Channel
Indirect
Channel
34%
DistributorRetailer
Warehouse
Distributor
invoices&delivers
Hypera
takesorders
75,300 Stores
Hypera reaches 100% of POS in Brazil
SOURCE: Company Data, 2017
26
27. 323,000 m2 land 120,000 m2 constructed area 3,700 employees
Distribution
Center
Solids/
Raw
Materials
Quality
Control
Aerosol
Efervecent
Dermo Liquids
Semisolids
Injectables
R&D
PenicilinSolids
Semisolids
Liquids
R&D
How we manufacture: Large scale production facility in Anápolis
27
Production Capacity per year:
+ 10 billion units of solids
+ 45 million units of injectable medicines
+ 275 million units of liquids, creams, oils and lotions
Anápolis
28. How we innovate: Innovation Structure focused on growth and returns
28
• Offer opportunities based
on deep knowledge of
global technology
• Efficient innovation process
and execution
• Vertical integration of sales
More focused field teams
• Define innovation needs
based on market insights
and business strategy
Innovation Capabilities
Business Development
R&D
(Hynova)
Consumer
Health
Branded
Prescription
Branded
Generics
29. How we innovate: Unique innovation structure in Brazil
• Maintenance of
existing structure
• Focus on improving
and adapting the
portfolio
• Pharmaceuticals
R&D - Anápolis
• Launched in 2017
• 190 chemists and
pharmacists, 26
Ph.D. professionals
• Laboratories for
Medicines, Dermo
and Nutraceuticals
• State-of-the-art
equipment
R&D - Hynova
Consumer Insights
Center
• In process of
expansion
• Lots in semi-
industrial size
Pilot plant
• Evaluation of the
performance of products
and packaging based on
consumer acceptance
and preference.
Capacity
4 x higher29
30. How we innovate: Increasing importance of innovation
16%
19%
23%
24%
28%
2013 2014 2015 2016 2017
Innovation Index (% Net Revenue)
Target: 35%
SOURCE: Hypera Financials (% of Net Revenues from products launched over the past 5 years)
30
31. 1.7%
2.8%
4.2%
2015 2016 2017
R&D / Net Revenues
31
+2.5pp
How we innovate: Increasing the commitment to R&D
NOTE: Considers total R&D investments of the year (Expenses and Capitalization), excluding the “Lei do Bem” incentives
33. • Grow 2-3 percentage points above the market
• Maintain profitability
• Maintain consistency of cash distribution to shareholders
• Finance organic growth with operating cash flow
• Maintain net debt close to zero
OBJECTIVES
33
Strategic Plan 2017-2021
34. 34
• Innovation in underdeveloped markets
• Launching brand extension
• Being the “first mover” in launching new products
• Increased focus in R&D and Partnerships
Growth Strategy
Innovation
Sales &
Marketing
• Investments behind the leading brands
• Promotion of prescription products
• Go-to-market synergies
• OTC category management
Operations
• Efficiency gains in manufacturing
• Expansion of the manufacturing plant
• Technological upgrade
35. R&D
Innovation pipeline: Main focus on branded products
Launch
ANVISA
Queue
Develop-
ment
Waiting
List
R$ mm
52 316
31 301
91 1,112
48 970
222 2,700
R$ mm
15 126
10 235
11 266
20 297
Business Development (BD)
56 923
NOTE: 1Central Nervous System; 2Gastrointestinal; 3Potential revenue adjusted for risk and project phase in Dec/2017
Projects
Quantity
Projects
Quantity
Potential Revenue3 Potential Revenue3
Launch
ANVISA
Queue
Contract
Negotiation
35
39. Growth Strategy: Being the “first mover”, especially in generics
1
2 – 5
6 – 10
> 10
Weight of the portfolio, in value
# of competitors
(Branded G. and Generics)
55%
26%
17%
2%
Neo Química Profitability
Focus: 1st to market and markets with high entry barriers
39
SOURCE: IMS Health – PMB Dec 17
41. Probiotics
Growth Strategy: Investing in underdeveloped markets in Brazil
SOURCE: IMS PMB – Sep 17 – PPP / Mintel – Vitamins, Minerals and Supplements – US – Sep 17
Niche market, underdeveloped in the
Pharma channel
Great potential market:
US$2.2 Billion
Supplements
R$440 Million in Brazil:
Diarrhea and colic only
Weight
Loss
Flavored
for kids
Chocolate w /
Antioxidants
Probiotics
Chewable
for kids
Cholesterol
41
42. Growth Strategy: Launching of innovative treatments, such as Addera D3
SOURCE: IMS Health – PMB Dec 17
Developing new treatments Sell-out (MM R$)
36 29 29 30
36
122
169 175
26
80
2014 2015 2016 2017
Drops Pills Gel Caps
CAGR
58.0%
224
151
284
72
New pharmaceutical forms/packaging:
– Family 10,000 UI
– Economic presentations 7,000UI
10 Pills – 10 weeks treatment
30 Pills – 30 weeks treatment
• Strong efforts with Physician and Pharmacy
• Exclusive gel caps
42
44. 2.8
3.0
3.2
3.6
2014 2015 2016 2017
912
950
1,092
1,233
2014 2015 2016 2017
Financial Highlights
44
Net Revenues
R$ bn
EBITDA
R$ mm
Net Income
R$ mm
338 346
647
1.112
2014 2015 2016 2017
CAGR
9%
CAGR
10,5%
CAGR
49%
45. 2017 Results (R$ million)
GROS PROFIT
R$2,711.7 +13.2%1
EBITDA2
R$1,232.5 +12.9%1
NET INCOME2
R$1,111.5 +71.7%1
EPS2,3
R$1.76 +70,7%1
NET REVENUES
R$3,638.5 +12.7%1
|
|
|
|
|
GROSS MARGIN
74.5% +30bps1
EBITDA MARGIN2
33.9% +10bps1
NET INCOME2
30.5% +1050bps1
|
|
|
NOTE: 1 2017 vs. 2016; 2 Continuing Operations; 3 in R$ per share45
46. 1,348 1,522
846
933
(158) (54)
721
765
(80) (409)
(822)
676
Gross Cash
2016
Operating
Cash Flow
CAPEX Intangibles Free Cash
Flow 2017
Assets Sales Financing
Cash Flow*
Dividends Capital
Reduction
Gross Cash
2017
Gross Debt Net Cash
2017
Cash Flow and Debt
46
+5.8%
vs 2Q17
0.7x
LTM EBITDA
+8,0%
vs 2Q17
* Financing cash flow net of interest from financial investments
47. 2016 2017 2018
R$0.65
R$0.50
R$0.92
NOTE: It considers the dividends paid in the respective periods; Dividend Yield calculated based on the price of May 29, 2018
Dividend Yield: 1.8% 2.4%
47
Dividends/IOC
CAGR
36%
3.4%
42%
R$ per share
48. NOTE: ROE calculation is a result of the division of Continuing Operations Consolidated Net Income by the Consolidated Shareholders' Equity
quarterly average of the year. ROIC calculation is a result of the division of Continuing Operations Consolidated NOPAT (Cash Taxes) by the
Consolidated quarterly invested capital average of the year, excluding assets and liabilities for sale.
7.2%
14.0%
2016 2017
48
ROE & ROIC
15.4%
18.8%
2016 2017
ROE – Return on Equity ROIC – Return on Invested Capital
49. ¹ July, 2018 LTM
² July, 2018
³ July, 2018
SOURCE: B3; Company data
Ownership and listings
Listings
• Sao Paulo Stock Exchange: - HYPE3
- BRHYPEACNOR0
• Indexes with Hypera:
Ownership structure
Controlling
Group
35%
49
20%
15%
65%
Founder
Free Float
Maiorem
• Trade volume¹: 2.2 MM shares/day
• ADR (HYPMY)²: 9.2 MM shares outstanding
• IBOVESPA Index Ranking³: 34/58
• Market Cap³: R$17.993 Bn (USD4.70 Bn)
50. Senior Management Organizational Chart
Branded
Prescription
CEO
BD & IR CCO & Legal
Consumer
Health
Generics &
Similars
CFO
HR Fiscal
R&D Operations
VP
Sales & Mkt