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- 1. Peggy DeKay Author, Speaker, Book Coach http://peggydekay.com http://tbowt.com http://thebusinessofwritingtoday.com peggy@tbowt.com 502-541-4670 © 2012 by Peggy DeKay Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 2. AUTHOR-PRENEURSHIP HOW TO BUILD YOUR BUSINESS OR YOUR PLATFORM BY PUBLISHING A BOOK Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 3. IABC Inventive Artists Brokering Communications Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 4. WORDS Emal: peggy@tbowt.com Phone: 502-541-4670 Peggy DeKay MAKE A DIFFERENCE…IN EVERYTHING
- 5. “Words are, of course, the most powerful drug used by mankind.” Rudyard Kipling Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 6. The 21st century calling card is A BOOK Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 7. WHAT ? ESPRESSO BOOK MACHINE Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 8. WHO ? Stephen King Seth Godin JK Rawlings Ernest Hemingway Deepak Chopra TS Elliot Tom Clancy Jack Canfield Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 9. THE AGE OF THE NICHE BOOK – WHAT’S HOT ? Celtic Needlepoint 50,000 sold How to Live with a Neurotic Dog 60,000 sold Scrapbook Basics 60,000 sold From Panic to Power 72,000 sold Polish Your Furniture with Pantyhose 85,000 sold The Case for a Creator 150,000 sold Lawyers and Other Reptiles 150,000 sold Everyone Poops 500,000 sold Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 10. ADVANTAGES OF SELF-PUBLISHING FACTOR Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 11. WHY SHOULD YOU? • Become an Expert Increase credibility Increase visibility Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 12. MORE WHYs Increase your target audience Create multiple streams of income Speaking Training Consulting Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 13. WHERE ? http://createspace.com Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 14. GOT TO HAVEs • WELL EDITED MANUSCRIPT • CLEAN COVER • PROFESSIONAL INTERIOR LAYOUT Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 15. CASE STUDIES OF THOSE WHO HAVE DONE IT. Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 16. MSI FACTOR • Generate multiple streams of income • Build a larger platform • Establish yourself as an SME • Grow the visibility and credibility of your company Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 17. CASE STUDY 1 ROBERT KIYOSAKI • Self-published Rich Dad, Poor Dad • Picked up by Warner Books • Wrote other books • Transitioned to expert • Started a consulting business─RichDadCoaching.com • Multiple streams of income Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 18. CASE STUDY 2 SETH GODIN HTTP://SETHGODIN.TYPEPAD.COM/ • First book Business Rules of Thumb failed • Spent 5 years learning self-publishing market • Wrote The Purple Cow, The Idea Virus and 10 others • Multiple New York Times Best Selling Author Started dozens of companies • Announced he will self publish all his future books Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 19. CASE STUDY 3 GARY VAY.NER.CHUK • Took over his dad’s liquor store as young man • First to take a local liquor store “online” • Grew the business to millions • 2006 launched tv.winelibrary.com • 2010 wrote Crush It about innovation in business • 2011 wrote The Thank You Economy • Owns a consulting firm vaynermedia.com • Recently launched Daily Grape Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 20. HOW ? Increase your intellectual capital • Library classes • Youtube.com training videos • Teleseminars • Webinars • Podcasts • Hire a book coach Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 21. RESOURCES BEST BLOGS: BEST BEST • The Business of Writing Today Blog PODCASTS: WEBSITES: • The Book Designer • The Business of Writing • http://tbowt.co Today Podcast • The Savvy Book Marketer m • Six Degrees of Separation • Smart Passive Income with Pat • The Creative Penn • http://smartpa Flynn • JA Konrath ssiveincome.com • http://thecreat ivepenn.com Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 22. The step-by-step plan The first time author’s guide to self-publishing your book using POD technology Screenshots Author Checklists Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
- 23. Web site QR code Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670