MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict What’s Next?
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Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 : It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
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MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict What’s Next?
- 2. ARE WE
- 3. SOURCES: EMARKETER, “THE STATE OF US DIGITAL ADVERTISING 2015,” 3/30/15 EMARKETER, “US MOBILE VIDEO ADVERTISING 2015”, 6/2/15 $- $5 $10 $15 $20 $25 2014 2015 2016 BILLIONS DESKTOP DISPLAY MOBILE DISPLAY VIDEO
- 4. DESKTOP 59% MOBILE 41% SOURCE: EMARKETER, “US MOBILE VIDEO ADVERTISING 2015”, 6/2/15
- 5. SOURCE: EMARKETER, “THE STATE OF US DIGITAL ADVERTISING 2015,” 3/30/15 MOBILE WEB 27% IN-APP 73%
- 6. Percent of total digital ad spending in Canada Desktop/Laptop Ad Spending Canada, 2014-2018
- 8. (please specify) (e.g. too many vendors, too many layers in the value chain)
- 11. SOURCES: POLITICO, “THE NEXT BIG THING IN CAMPAIGNS”, 8/26/14 AD AGE, “PROGRAMMATIC BUYING COMING TO THE DIGITAL ARENA IN 2016”, 6/3/15
- 20. The leading programmatic media & technology platform 50 Offices 950 Million spend managed 2800 + Clients 130 Engineers 42 Markets 1,000 Employees